The Tennessee Business Retention and Expansion Course is a one and a half day course which focuses on how to develop, implement and evaluate an effective retention and expansion program. Presentation from Judith Hill, Director of Existing Business at Nashville Area Chamber of Commerce.

1. Nashville Chamber
Judith Hill, Director of Economic
Development

2. Partnership 2020 Team
Economic Development
Business Recruitment
Existing Business
Retention & Expansion
Talent Development
International Business – “Nashville and the Global Economy”

3. Partnership 2020 Strategic Drivers
Economic Diversity
Talent Development
Place / Livability
Cluster Development
& Enhancement
Attract & Retain High-Skilled
Talent
Downtown Business
Development
Corporate Relocation
Business Retention & Expansion
Alignment of
Talent Supply & Demand
Sustainability / Environment
Tourism Support
Workforce Development
Asset Development
Business Community
Engagement
Public Services
High Growth Entrepreneurship
& Small Business Development
International Business
Innovation / R & D Capacity
Community Support
Legislative Business Agenda / Advocacy
Regionalism
Mobility / Transit
Land-Use and Infrastructure
Economic Development Collaboration

4. Nashville Economic Market
1.8 million people live within the 10 county region

5. Nashville: Diverse Economy
Economic Diversity of the Region

6. Partnership 2020 Target Industries

7. BRE Programs are Important
By Focusing Efforts on 15% of business generated
through relocations, economic developers miss
out on opportunity to assist 85% of the market
place.
-Tiip Strategies

8. BRE Programs are Important
• Defense:
–
–
–
–
Keep them from moving someplace else
Help them survive and thrive
Assist them with growth needs
Increase their competitiveness so they grow
• Offense:
– Best source of relocation leads – they have leverage
• Customers
• Suppliers

9. Providing Available Assistance
• Labor Force Data
• Workforce hiring
assistance
• Training
• Access to educational
infrastructure
• Site search & access
• Incentives or
connection to
incentives
• Solutions to obstacles
• Utility Costs &
Comparisons
• Data on business
climate / policy
• Introduction to potential
customers / markets
• Transportation access
• Quality of Life – and
personal connections to
community

10. Inbound Marketing: Building on our Brand
Inbound Events (July 2012 - June 2013)

11. Existing Industry Programs
Inbound Events (July 2012 - June 2013)
• GEAR: Quarterly Meetings
• Face-to-Face Company Visits
• Collecting Data to Report to Leadership
and Elected Officials
• Meeting with the Corporate Office

12. Outbound Marketing: P2020 Team Trips
Traverse City
Denver
Chicago
New York City
Indianapolis
Los Angeles
San Diego
Columbia
Atlanta
Dallas
Austin
New Orleans
Orlando

13. Results: Jobs and Investment
FY 12/13 Scorecard
Expansions
Number of announced projects
Number of announced jobs
93
9,342
New capital investment announced
$1,026,471,649
New square footage of space to be
occupied
6,852,407
Jobs retained by existing
companies
Proactive Visits
7,622
400

14. Expansion Highlights
(since 6/30/13)

15. The Current Pipeline – Existing Business
35 Total
Projects
representing
7860 jobs

16. The Most Important Asset
Existing businesses create
approximately 80% of the new jobs
within a community.

17. Nashville Chamber
Judith Hill, Director of Economic
Development