2. Franchising is a distribution of products and / or
services, whereby a company which has achieved
commercial success, transferred to another independent
entrepreneur all his expertise and experience on the
original business, in exchange for an initial right a
royalty rate monthly.
3. 1. The franchisor: 2. The franchisee:
lends his monthly pays a
trademark or trade percentage of sales
name and (royalties) and
transmits its initially pays the
"Know How" franchisor a fee for
the right to be trading
using the system
name and the
Franchisor
4. The franchisor found in this formula great expandability of
your business with a contribution of capital not very high.
Creating a strong brand.
There will be a multiplier effect that will strengthen the
presence of the franchisor's brand in the market.
Profitability of marketing and communication efforts
5. Reduction of independence, the franchisor will
share their brand, experience, knowledge and
generally their own business.
Reduced control over business units franchisees,
the franchisor has input and involvement of a
franchised business.
6. Guarantee of independence and integration into a
commercial network and identified clearly appreciated by
the public.
Acquisition of know-how of the franchisor.
The franchisee will have help in conducting market
research,
7. Payments to the franchisor, to acquire a franchise
we are required to pay for the service or leave a
mark part by royalties.
Little Independence.
Termination of the contract.
8. BRAND LICENSING:
The main function of a trademark or service mark is to distinguish the
goods or services of one undertaking from those of its
competitors, often identifying the origin of them and making implicit
references to the quality and reputation of the company.
TRANSFER OF KNOW HOW:
Knowledge developed by an organization or society as a result of
learning and experience acquired and which are the key to its success.
In most cases, we try to remain secret, but can also be transferred to
other companies in exchange for a fee.
9. ROYALTIES:
Royalties are an important source of funding for regional development to be
administered according to the principles of
transparency, efficiency, impact, equity and sustainability.
TERRITORY
The territory is a part of the surface of the world belonging to a nation within that
surface creates a country that is inhabited by a people who tend to have the
same customs and habits, country by using borders or boundaries defines its
territory over neighboring nations
10. CONFIDENTIALITY
This is a property that is intended to ensure information access to
authorized persons only.
When there is sensitive information, officials decide who or who is
entitled to access the data.
11. FRANCHISE AGREEMENT
The franchise agreement is a legal document based on contract law
and necessarily in the confidence of both parties
The franchise agreement is an agreement whereby the franchisor
grants the franchisee a license on payment of a fee, to exploit the
system that the company has created.
The franchise system is usually a package including intellectual
property rights, such as rights to use the trademark, trade names, logos
and the "start-up" business Typical franchise system
12. In exchange for an agreed amount, the franchisee is
granted a license to conduct its business in accordance
with the prescribed by the franchisor. This will usually
include marketing and advertising, store design and the
"implementation“
The franchisor is also contractually obligated to support,
encourage and assist the franchisee.
The franchisee for its part must maintain and promote
the franchise and conduct business exposed in
manuals and best practice guidelines system.
The franchisee also has an ongoing obligation to pay
maintenance fees to the franchisor as stipulated in the
franchise agreement
