1. Women’s Underwear
There were multiple choices of which idea to choose to focus on for the dissertation that needed to be
created. The first choice was men’s clothing or men’s underwear and neither of these choices
appealed as much of an option because it provided no interest and no fascination as this does not
relate to me. From out ruling the men’s line of clothing and underwear that then left me with the option
of women’s clothing and women’s underwear. From the feedback that was gathered the popular vote
was given to women’s clothing as a main focus point for this dissertation but from further research I
had decided to choose women’s underwear as the main focus point for this dissertation as it includes
passionate research and writing as well as a curious and interesting topic which was not the obvious
choice out of all. Through choosing this particular topic after evidence of research and public voting
ruled out this option I would want to present the reasons positive and negative towards this topic to
demonstrate that this topic is worth the risk throughout this project and the dissertation.
There are some positive and negative aspects to an idea despite the topic but this could help to depict
whether the right decision was made and depict whether the decision should be changed according to
audience responses and research evidence. The first positive point I would force about this idea is
that there are hundreds and thousands of businesses that focus on a similar marketing point and
focus around a similar product whether it involves a shop that specifies in the production and
marketing of women’s underwear to general women’s clothes stores which also sell a limited amount
of ladies underwear or a store that sells mass amounts of products where one of those products is an
amount of ladies underwear which is advertised along with various other products. This means that
there are enough options to support the idea and to support the topic throughout the entire research
and writing in this project. Another point I would suggest is that there are specific and large target
audiences, this means that there are multiple different target audiences for different products and
stores. This could also mean that there are chances of getting enough feedback evidence to support
the entire dissertation which includes the sections involving the target audience which is almost the
entire dissertation. The final point I could propose is that there are enough target audiences which
provides primary research and enough internet, magazine, newspaper, and other resources which
provides for secondary research and among all that information there are still other aspects to this
dissertation that will be able to provide enough evidence within this idea to achieve a high grade
based on evidence.
Along with positive comments I intend to even out the discussion with some negative aspects to this
idea so that the idea and the general topic are judged in a fair manor. The first negative comment is
that among the information and evidence that is gathered there could be a substantial amount of that
which is false information and false resources which could in danger the project and its progress. The
other negative aspect is that the target audience that are intended to be used in the primary research
could not want to participate in such questionnaires as it is a topic which is not discussed as a normal
and or common conversation between unfamiliar subjects. The final negative comment I could
advocate is that there are multiple determinants that could have a prolonged effect on the project.
These determinants produced through this idea could include legal issues, health and safety risk
assessments, political issues, etc. this means that each of these could be a potential problem during
the project either in the research material or in the writing material of the dissertation.
To conclude this explanation of the reasons for choosing this particular topic and idea, I decided to
progress forward with this topic as from the reasons explained above it provides substantial amounts
of businesses to gain examples and options, it provides multiple target audience choices throughout
each business and it provides enough evidence to give a supported dissertation. For those reasons
alone and for the reasons of particular interest and passion, this topic is being progressed despite the
forces against them. Although the topic has been chosen for progression the other negative points
were taken into account such as the risk of false information, the willingness of the public, and the
determinants that could all cause potential issues. All together it has been decided through
considering the, for and against argument that this topic is the idea that is going to be progressed with
for the future dissertation.