Learn these powerful ways to get SEO traffic from search engines by turning your content into commerce. Turning your content into a keyword focused hub can also allow you to link into products and make money - yes, you can possibly turn your content into cash! Check out this SEO SlideShare, and follow @ELMConsulting on Twitter for more.

1. LESSON
1:
TURN
YOUR
CONTENT
INTO
CASH
Course
Turning
Content
Into
Commerce

2. Turn
Your
Content
into
Commerce
Ok,
we
all
know,
you
cant
really
turn
your
content
into
money,
can
you?
Yes!
Well,
sort-­‐of.
There
are
simple
ways
you
can
start
to
leverage
your
content
as
a
channel
for
commerce.
The
approach
to
content
development
should
focus
on
authority
building
at
its
core.
As
a
brand,
it
is
important
to
leverage
content
as
a
tool
for
authority
building
in
the
digital
space.
This
lesson
defines
guidelines
and
approaches
to
building
authority
through
content
development,
which
as
you
will
learn
in
lesson
4
of
this
course,
ulDmately
leads
a
reader
to
acDon.

3. Write
Statements
of
“Authority”
There
should
be
a
clear
use
of
statements
that
show
your
content
as
factual,
but
there
are
also
guidelines
that
govern
the
use
of
such
factual
remarks.
Follow
these
simple
steps
to
ensure
you
are
correctly
applying
statements
of
fact
to
your
content:
• Statements
of
fact
should
not
be
exaggerated,
loosely
defined
or
paraphrased.
When
quoDng
sources
or
other
writers,
limit
quotes
into
short
statements
of
fact.
• Statements
of
fact
must
be
objecDve,
accurate,
and
have
record
or
reference
for
every
asserDon.
• Find
facts
that
can
be
stated
in
your
favor,
and
provide
relevant
context
and
brief
detail.
• Neutralize
unfavorable
facts
by
seMng
them
in
footnotes
or
placing
them
in
context.
• It
is
useful
to
briefly
summarize
statements
regarding
a
specific
topic
or
fact.

4. 5
Statements
that
Reflect
“Authority”
These
statements
are
important
because
they
help
the
search
engines
to
see
the
site
as
an
authority
for
a
given
topic.
When
wri<ng
about
a
given
subject,
it
is
helpful
to
make
authorita<ve
or
factual
statements
to
help
the
content
appear
trusted
and
resourceful.
Here
are
some
example
statements
that
reflect
authority
when
applied
to
wriQen
content.
1. “Previous
studies
show…”
2. “Is
has
become
clear
that…”
3. “One
way
of
seeing
this
is…”
4. “A
challenge
of
this
…”
5. “On
or
about
such
and
such
date
this
happened…”
Use
these
and
other
techniques
to
improve
your
sites
authority
in
search.

5. Importance
of
Story
Telling
Making
a
connec<on
is
important
in
your
personal
life,
right?
So
it
is
also
important
in
your
professional
life;
establishing
a
background
and
context
about
your
product
or
service
with
your
target
audience.
Tell
a
story
that
connects
your
reader
to
you,
your
brand
and
the
value
you
provide,
which
will
make
it
more
suscep<ble
to
being
spread.
The
more
a
story
spreads,
the
higher
it
increases
in
authority.

6. How
to
Connect
with
Reader
EmoJons
Researchers
have
long
known
that
part
of
what
makes
content
so
suscepDble
to
spreading
is
emoDon;
emoDons
are
contagious.
This
emoDonal
contagion
can
occur
indirectly-­‐-­‐say,
by
receiving
a
forwarded
arDcle.
Evoking
an
emoDon
is
the
way
for
readers
to
connect
with
content.
To
become
an
authority,
write
content
that
evokes
one
of
these
5
connecDons:
1. PosiDve
emoDon
–
happiness
in
the
reader
2. NegaDve
emoDon
–
anger
the
reader
3. Improve
the
mood
-­‐
comfort
the
reader
4. Acceptance
–
make
the
reader
feel
“in
the
know”
5. Empathy
-­‐
solve
a
problem
When
your
content
has
the
ability
to
arouse
readers
and
evoke
emoDon,
the
result
is
a
viral
spread
that
connects
readers
and
builds
authority.

7. Measure
Content
by
ConnecJons
Once
a
connec<on
is
made,
it
is
important
to
reveal
weather
or
not
the
approach
is
working,
and
measure
if
the
reader
took
ac<on.
Here
are
measurable
acDons
that
confirm
an
emoDonal
connecDon
was
made
through
content:
• User
comments
• Product/service
purchasing
• Social
sharing

8. 70/20/10
Rule:
Approach
to
Authority
Here
is
a
breakdown
of
the
content
balance
to
have
influence
and
reach
the
personas
that
help
a
brand
be
seen
as
an
authority:
 70%:
novice
–
content
to
tell
a
story
or
offer
a
soluDon
 20%
knowledge
seekers
–
content
from
the
expert
 10%
influenJal
–
content
for
the
experts

9. Balance
&
Influence
 As
an
authority
of
subjects,
your
brand
has
to
have
balance
to
have
influence;
apply
the
70/20/10
rule.
 This
is
to
say
that
of
the
content
wriQen
by
your
brand,
should
have
a
30%
expert
focus;
with
20%
of
content
from
the
expert,
while
only
10%
is
wriQen
for
experts.
 The
prime
70%
of
content
is
to
build
authority
with
and
bring
informaDon
to
the
novice,
the
seeker
of
your
brand
that
does
not
have
that
deeper
insight.
 Tell
a
good
story,
share
facts
and
offer
soluDons
that
makes
your
brand
authoritaDve,
and
gain
influence
 This
novice
will
keep
coming
back,
and
amplify
the
message
beyond
your
website

10. Follow
us
on
TwiVer
@
www.TwiQer.com/ELMConsulDng.org
www.
www.ELMConsulDng.org