A brief presentation of our activity to represent and promote the interests of Asian businesses in Europe.

2. Orient in Europe
Helping to enter Europe

3. Why enter Europe?
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To increase revenues
To increase profit margins
Geographic diversification
To hedge against market protectionism
To obtain critical technology
Brand establishment

4. Market opportunities in the European Union
1. Largest GDP worldwide, over $17 trillion
2. Over 500 million consumers
3. Determined pro-competition policies

5. What are the obstacles
for Asian companies in Europe?
1. Variety of business cultures

6. What are the obstacles
for Asian companies in Europe?
2. Complex regulations

7. What are the obstacles
for Asian companies in Europe?
3. Languages

8. What do these obstacles mean for you?
1. Loss of time
2. Loss of money
3. Risk

9. Presenting Orient in Europe
Erik Kooijmans
www.kooijmans.eu
www.linkedin.com/in/erikkooijmans

10. Presenting Orient in Europe
Erik Kooijmans
• more than 20 years of experience in commercial management
on international markets
• managing companies and international teams
• Italian and Dutch citizenship
• created overseas subsidiairies and business units
• provided advice on international acquisitions
• handled all aspects of post-merger transitions
• assembled and led successful teams, united around a common
mission
• builds an environment based on trust
• has working proficiency in most European major languages

11. Presenting Orient in Europe
Partner network of professionals
in Europe:
• Financial expertise
• Marketing
• Mergers & acquisitions

12. Which services can Orient in Europe offer?
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Market scan
Evaluation of current partnerships
Long-listing of potential partnerships
Partner screening & opening contact
Assistance in the negotiation phase
Monitoring after the deal

13. Why Orient in Europe?
1. Extensive hands-on business
experience in all European countries
2. Knowledge of all major European
languages
3. Reliable and transparent partnership
4. Flexibility, directness and speed
5. Strong network all over Europe
6. Competitive rates

14. How does Orient in Europe work?
1. Preliminary meetings to define problem,
objectives, timing and method
2. Preliminary feasibility analysis
3. Modular proposition
4. Regular progress & meeting reports
5. Communication & feedback by email and
Skype calls
6. Single point of contact