As WordPress has evolved from a blogging tool to a full-fledged CMS and even application framework, the need for intuitive workflows for clients to manage their website’s have never been greater. As bigger organizations with more editorial staff starts using WordPress, we get a whole new set of challenges. In this session, we will explore how we can create workflows that clients and non-technical staff find intuitive and easy to work with. Additionally, we look at common pitfalls, and find the way forward through behavioral knowledge and case studies.

1. Creating
Intuitive Editing Workflows
That Clients Love

2. WHO
AMi?

3. Erik
BernskiOld
@ErikBernskiold

4. Consultant
Entrepreneur
&
Businessman
Digital Strategist
Speaker
Economist

5. A global full-service boutique digital agency

6. Creating
Intuitive Editing Workflows
That Clients Love

7. Say no to
Stale Websites

8. No 1 Reason for
Wrong Information

9. Historic Mess

10. Hey, Psychology!
Users, Users, Users

11. Responsibility

12. No Education necessary

13. Self-Explanatory
Editing Interfaces

14. Custom Post
Types

15. Structured data input
Biggest benefit:

17. So
Many
Post
Types{

18. Page Builders

19. Why use a page
builder?

20. 0
Coding Required

21. Promise of
beautiful layouts

22. The land of
Page Builder PLugins

23. Eactly what
we need…

24. …but most available
plugins are not.

25. Page Builder
Pitfalls

26. hard-coded design
per component

27. End-user Design Control

28. Failed Promise of
beautiful design

29. Decoupling
Content from Design

30. Preparing for
the future

31. Apple TV
Android
iOS
Tablets
Smartphones
Responsive
???????

32. Structured data
the only good way

33. The Ideal
Editing Interface(and page builder)

34. Structured data input

35. Compatible with the API

36. No Visual Control

37. No Visual Result
indications

38. Seemless
Multilingual Support

39. Does things
The WordPress way

40. Extendable by
plugins

41. Theme-Specific
Styling

42. The Ideal World

43. Standardized Pages
Custom Post Types + Fields
Flexible Content Pages
Page Builders

44. Creating
Intuitive Editing Workflows
That Clients Love

45. QUESTIONS
?
???
?
?
?

46. Creating
Intuitive Editing Workflows
That Clients Love