Let’s talk languages. Most websites today have a need to at least be bilingual, particularly in Europe. This presentation covers both important strategic issues to tackle, as well as the technical side of making a WordPress website multilingual in a reliable and professional way.

1. So you want a
multilingual
WordPress site?

2. WHO
AMI?

3. erik
bernskiöld

4. consultant
entrepreneur
web strategist
speaker
Advisor @

5. Consultancy
Web & Digital Strategy
WordPress
Web Agency

6. Where are we?
Localization in WordPress

7. More non-english downloads than
english!
Internationalization

8. WHY MULTILINGUAL
WEBSITES?

9. GLOBALIZATION

10. languages

11. 196
COUNTRIES
LANGUAGES
6 500
OVER

12. LANGUAGE
APPRECIATION

13. UNDERSTANDING
DIFFERENCES

14. 2.5 methods

15. PURE TRANSLATION
REGIONAL ADAPTION
(google translate)

16. THE
TECHNICAL ASPECT
IS EASY

17. PURE TRANSLATION

18. SIMPLE
!Just Add Language

19. PLUGINS
SAME
STRUCTURE
SAME
CONTENT

20. PLUGINS
Polylang

21. BUT ?
???
?
?
?

22. IF
WHAT
WE WANT
DIFFERENT
CONTENT

23. REGIONAL ADAPTION

24. MULTISITE
DIFFERENT
STRUCTURE
DIFFERENT
CONTENT

25. CULTURE

26. “A culture is the configuration of
learned behavior and results of
behavior whose component elements
are shared and transmitted by the
members of a particular society”
– Ralph Linton (1945)

27. LOCALES
COUNTRY + LANGUAGE

28. english
french
COUNTRY +

29. LOCALES
COUNTRY + LANGUAGE

30. THE
TECHNICAL ASPECT
IS EASY

31. AVIABLE SOLUTION
IS HARD

32. A FEW WORDS ON
USER EXPERIENCE

33. USER FOCUS

34. GOOD
TRANSLATIONS

35. Transifex
GlotPress
Poeditor.com
helpful
TOOLS

36. SETTING
EXPECTATIONS

37. LANGUAGE
SWITCHER

38. Finally…
Method 0.5

39. GOOGLE
TRANSLATE0.5

40. QUESTIONS
?
???
?
?
?

41. Contact Me
erik@bernskioldmedia.com
www.erikbernskiold.com
@ErikBernskiold
facebook.com/bernskiolderik

42. So you want a
multilingual
WordPress site?