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Ericsson Mobility Report, June 2015

Findings from the latest edition of the Ericsson (NASDAQ:ERIC) Mobility Report show that by 2020 advanced mobile technology will be commonplace around Latin America & Caribbean: smartphone subscriptions will more than double, reaching 603 million, and 86% of the Latam’s population will be using smartphones.

The report, a comprehensive update on mobile trends, shows that growth in mature markets comes from an increasing number of devices per individual. In developing regions, it comes from a swell of new subscribers as smartphones become more affordable; Latin America will add +330 million smartphone subscriptions until year-end 2020.

Ericsson Mobility Report, June 2015

  1. 1. June 2015 Global and Latam figures
  2. 2. Mobile Subscriptions Update
  3. 3. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 3 Mobile subscriptions APAC, India, Africa drive net additions › Similar YoY growth rate (5%) we have seen now for the last 2 years – Top 5 countries by net additions are all from APAC(+ 47 million): India, China, Myanmar, Indonesia and Japan – Latin America added 8 million in Q1 – Mobile subscriptions will surpass world population during the year (~H2 2015) › Smartphone subscription uptake is strong – More than 700 million smartphone subscriptions added in 2014 – 70% of world’s population will have a smartphone by 2020, 86% in Latin America – 75% of all mobile phones sold in Q1 2015 – Room for uptake as currently only ~ 40% of total mobile subscriptions are for smartphones
  4. 4. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 4 Mobile subscriptions Q1 2015 8 million new subscriptions in Latam, reaching a total of 730 millions in Q1, from which ~300 million are MBB 30% growth Year-on-Year
  5. 5. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 5 Mobile penetration Q1 2015 regional 4.9 billion subscribers vs 7.2 billion subscriptions
  6. 6. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 6 90% of the world’s population will have a mobile phone by 2020 • 9.2 Billion mobile subscriptions by the end of 2020, 825 million in Latin America • 85% of mobile subscriptions will be for mobile broadband by the end of 2020 (7.7 billion)
  7. 7. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 7 Subscription outlook – growth in hspa and LTE In 2020: › 9.2 billion mobile subscriptions › 3.7 billion LTE subscriptions › 3.8 billion WCDMA/GSM subscriptions › 5G will be commercially deployed Global Latin America Subscriptions by technology (billion) 262 millions in Latam 466 m 262 m 825 million 92 m
  8. 8. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 8 Smartphones subscriptions set to more than double by 2020 It took over 5 years to reach the first billion smartphone subscriptions (2012), and less than 2 years to reach the second billion
  9. 9. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 9 Regional subscriptions outlook 14% growth in Latam
  10. 10. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 10 Latin America subscriptions per device By 2020: More than 600 million smartphones Around 40 million Mobile PC/Tablets/routers Feature phone will decrease to 183 million
  11. 11. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 11 TEChnology by region 10% 35%40% WCDMA/GSM
  12. 12. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 12 Connected devices › Growth in the number of connected devices is accelerating, driven by growing range of applications and business models, supported by falling modem costs › 13.5 billion connected devices in 2014 › 26 billion connected devices by 2020. confirming we are well on the way to reaching our vision of 50 billion connected devices › 230 million cellular M2M subscriptions at the end of 2014, from those, 20 million in Latam, expected to grow 3 times by 2020
  13. 13. Mobile Traffic Update
  14. 14. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 14 Mobile Traffic Update q1 2015 Global total monthly traffic in mobile networks, 2010-Q1 2015 › Note: Based on actual measurements. › Traffic does not include DVB-H, Wi-Fi, or Mobile WiMax. Voice does not include VoIP. › YoY: 55% growth in mobile data traffic › QoQ: 12% growth in mobile data traffic Driven by rise of mobile data subscriptions and continued increase of average data volume per subscription
  15. 15. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 15 9 times Mobile data Traffic by end of 2020 4.2 GB 1.9 GB 1.0 GB Monthly consumption per device type 17.3 GB 8.4 GB 4.9 GB 2014 2020 CAGR 45%
  16. 16. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 16 Screen size matters › Screen size, resolution and display clarity are important factors influencing the mobile user experience and affecting the extent to which various services are used › Small screens could be a barrier for web browsing and social networking due to, for example, the inconvenience of reading and writing on smaller screens. However, too large a screen also decreases usage. . › Video consumption on tablets is 50 to 70 percent higher on average compared to usage on phablets. › Average tablet user spends 50 percent more time watching videos online than average mobile broadband users .
  17. 17. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 17 Smartphone data traffic Regional › More smartphone subscriptions › More traffic per smartphone › Monthly smartphone consumption/sub scription by 2020 – NA: 14 GB – WE: 9.5 GB – APAC: 4 GB – LATAM: 3 GB
  18. 18. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 18 Regional mobile traffic Mobile data traffic increase between 2014 and 2020: • Asia Pacific: X11 • Central Europe and Middle East and Africa : X11 • Western Europe: X9 • North America: X8 • Latin America: X7
  19. 19. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 19 Latin America mobile data traffic per device 86% of the mobile data traffic in the region will be generated by smartphones
  20. 20. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 20 13X more video traffic in 2020
  21. 21. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 21 13X more video traffic in 2020 Total mobile video traffic over the next 6 years will be more than 22 times that of the last 6
  22. 22. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 22 Top 25 app usage in three countries App time that users in each country spend using the top 25 apps (i.e. not all apps) › In the US, around 13 percent of app time is spent streaming video, while in Russia and Sweden it is half that. › Social networking is significant in all three countries. › ‘Russia stands out, with users spending more than 40 percent of app time on social networks. Russia is also notable for high levels of navigation app use, and the variety of such services available. › Swedes spend a greater percentage of app time communicating.
  23. 23. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 23 Beyond average data consumption › Compares subscriber and traffic shares, as well as the application mix for different subscriber clusters in advanced mobile broadband markets. Mobile services consumption patterns of subscribers differ a lot for different monthly usage clusters. › In many mobile networks a significant proportion of traffic is generated by a limited number of users. The top 10 percent users generate around 55 percent of the traffic and 20 percent of users generate around 70 percent
  24. 24. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 24 Beyond average data consumption › Social networking, web browsing and audio traffic share is highest in medium groups, while the shift to video as the dominant traffic is apparent in the heavy user group. Video is dominant among heavy and power users, representing almost 70 percent of traffic › Heavy data users, those who consume more than 10 GB per month, share of video consumption is as high as 70% of their total data consumption. and watches around 1 hour video per day on average, which is 20 times more than an average user
  25. 25. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 25 population Coverage › Around 90% of world´s population covered by WCDMA/HSPA in 2020 › More than 70% of world’s population covered by LTE in 2020
  26. 26. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 26 HSPA network status › Around 85% of HSPA networks upgraded to DL peak of 7.2 Mbps or higher › Around 70% of HSPA networks upgraded to DL peak of 21 Mbps or higher › Around 30% of HSPA networks now have speeds of up to 42 Mbps in whole or parts of the network
  27. 27. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 27 LTE network status
  28. 28. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 28 Voice evolution
  29. 29. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 29 Voice evolution
  30. 30. The digital signatures of sport
  31. 31. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 31 The digital signatures of sport Football world championships 2014 › Activities like real-time viewing, sharing results and social networking have become integral parts of sports events, enabling them to become digital experiences › The network challenge › Mobile traffic patterns › Consumer behavior patterns › Connection types › Network loads
  32. 32. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 32 The digital signatures of sport Comparing premiere league, UEFA Cup final, WC final › Traffic analysis from other major football matches shows similar voice call patterns. Call activity peaks 1.5 hours before kick-off, and decreases 30 minutes before kick-off. Matches are followed by 45 minutes of peak call activity.
  33. 33. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 33 The digital signatures of sport Nordic World Ski Championship 2015 › Going digital at events – the role of apps › Level of Internet and social media sentiments around two top athletes › Data and voice traffic intensity (app, voice, uploads) during the main relay event › Mobile network loads at different distances from the main skiing arena › Meeting the common network challenges › Network planning, real-time traffic management, capacity and coverage adaptations, LTE BC,, services differentiation (QoS, prioritization), etc
  34. 34. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 34 The digital signatures of sport Nordic World Ski Championship 2015 › App usage, data upload and voice activity during men’s 4x10 km relay › The most popular single event measured through live results app usage was the men’s 4x10 km relay. The live TV and video app usage was also seen to peak in the last 30 minutes of the relay event
  35. 35. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 35 Global Key Highlights 9.2 billion mobile subscriptions >2X smartphone subscriptions 7.7 billion MBB subscriptions 9X mobile data traffic – driven by video In 2020… Population coverage - 90% WCDMA/GSM > 70% LTE “Already today, users expect fast and reliable mobile access, wherever they go. They want sufficient app coverage” 70 percent of the world´s population will have a smartphone
  36. 36. Ericsson mobility report slides kit for sales | Ericsson Internal | EAB-15:027614 Uen, Rev B | 2015-05-29 | Page 36 Key Highlights latin america 825 million mobile subscriptions 86% smartphone penetration 600 million MBB subscriptions 7x mobile data traffic – driven by video Population coverage - 90% WCDMA/HSPA - 65% LTE 100 million M2M connections 260 million LTE subscriptions In 2020…

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