Traffic Management - How to implement Smart Networks to unlock more profit Speaker Francois Lemarchand, Director, IP Strategies Presentation from the Broadband World Forum, Amsterdam, 2012

1. How to implement
Smart Networks
to unlock more profit
francois.lemarchand@ericsson.com

2. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 2
Fixed and Mobile
Use cases highlights
OTT-TRAFFIC
USER DATA-PLAN
NETWORK
SERVICES
NETWORK
PROTECTION
PERSONALIZED
SERVICES
P2p, heavy
users,..
Volume and Bill Shocks Alerts
BW an Fair Usage Policies
Time Period
Internet
TIME-BAND
Content-Under “14”
VoLTE with QCI1 on
Dedicated Bearer
Network
Peak – hour,
Location
Prioritize
“Reuters.com
”
BRO
NZE
PLAN
IMS IMS
Fixed


?

?

3. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 3
Smart Networks
building blocks
Subscriber Internet & OTT
Subscription Fee Premium Delivery Fee
Enforcement
Service aware Network
Policy & charging
API’s
Service platforms
GW

4. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 4
› Fixed & mobile broadband have different service enforcement points,
logic, protocols & location
› Implementation of a converged policy service – Fixed, Mobile & Wifi
controller is the enabler to converged smart services
Policy orchestration
End to end QoS management
BNG
PGW
Aggreg.HGW
Mobile
PCRF
BPCF
Core
Converged Policy Mgr
Signaling (GTPC)
Accounting
Enforcement
QoS Scheduling
Dynamic
monitoring
Accounting,
Scheduling
Rx
Gx
CoA
Dedicated bearer
(optional)
DPI
Detection /
classification
Signaling (ANCP)
Marking (DSCP)

5. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 5
IMS,
Video
policy and charging
Charging integration via Sy
Charging PCRF
SDP
Policy &
Charging User
Profile
Sy
Rx
Gx/RxGy
PGW DPI,
TDF
SOAP
3rd
Parties
• User Policy
Group ID,
LifeCycle
• Data and other
services
consumption
• Refill Status
• Balance Status
• Credit Limits
Customer care
User
communication
Product
Management
Provisioning

6. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 6
› Per subscriber and per service logic on the BNG
– Separate lifecycle, quotas, QoS for each subscriber service
– Dynamic instantiation and changes via CoA
BNG dynamic services
Subscriber & content services
BNG
Unlimited
Max rate
Fair cap only
AAA
Base only
Cap Rate
Cap Volume
Operator
Content
Priority
OTT
Always
Per application type – user controlled
Base + OTT pack
Cap Rate
Cap Volume
Per domain – OTT specific package
Per session – i.e. “watch in HD” charge
Radius CoA
Per service
Per Sub.

7. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 7
Enterprise services
Premium Qos & Cloud acceleration
Mobile
BNG
PGW
PCRF
BPCF
Fixed
Public Cloud
BCA
Enterprise Cloud
Acceleration
DPI
Private Cloud
L2 & L3VPN
Over Residential BB
Dynamic bearer
control for ERP
Premium internet
Priority Scheduling
Gold rate & volume
Public Cloud App
prioritization

8. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 8
OTT&content delivery
monetization & content delivery
Mobile
BNG
PGW
PCRF
(SAPC)
Operator managed
Fixed
PaaS
CDN
CDN Operator Services
CDN
Mobile Cloud
Accelerator
Telco Cloud platform
Location
CPU, BW, Storate
QoS API & Network
exposure

9. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 9
› End 2 End service KPI’s
› Network & subscriber behavior analysis
› OTT and application trend analysis & customer profiling
Unified Analytics solution
Fixed & Mobile, service & transport
BNG
PGW
MetroHGW
Mobile DPI
TIC
NAT
ENIQ
Core
Converged
Analytics

10. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 10
SDN NETWORK Exposure
new service paradigm
› Operators:
› Service velocity
› Lower OPEX due to central
provisioning & management
› Lower capex with COTS platforms
› Vendors:
› Greater feature velocity
› Software business opportunities
Current Networks
NW Virtualization
HW Abstraction
Split Architectures
› Control plane (OS) co-
located with FW plane
› Each vendor OS can
only control that
vendor’s nodes
Potential benefits
Programmability

11. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 11
› Faster time to market for new services
› Enable dynamic service modification during session
lifetime for innovative service activation
› Enhanced high touch service scaling via dynamic offload of
elephant flows
SDN Service chaining
Standard, dynamic flow control
GW
AAA
OFC
DPI
Subscriber policy on
connection or dynamic
application policy
IDS
NAT
1
2
3
TIC
Dynamic flow
offload interface
Flow
Switch

13. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 13
Service policy chaining
Openflow controlled SLB
› Embedded OpenFlow Controller on the GW can derives
Flow orchestration primitives from the AAA information and
subscriber source IP
› External SLB which provides load sharing & protection of
the service appliance now also enforce chaining (Act as an
OpenFlow Switch)
GW
DPI
AAA: Service chain (string TLV)
for subscriber: “DPI”, “URL”,
“NAT” IDS NATURL
OFS
AAA
OpenFlow Controller retrieve
subscriber source IP & defines
flow path based on AAA service
chains – command external
SLB/ OpenFlow switch
OFC
OpenFlow

14. How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 14
› Flexible mapping of subscribers to services based on AAA profile
› Ethernet over IP tunnel allows tunneling to any network location
– VXLAN encapsulation provides native interworking with hypervisor virtual switch
› Openflow control abstract tunneling function to any control logic
Datacenter VPN gW
DC & Internet infrastructure
OFC
Internet
IP CoreGateway
Internet
GW
Virtualized
application software
Virtual switch in
Hypervisor
NAT DPI URL
L2 ETH
AAA
Radius
EAP
Maps WIFI
sub/device to
cloud
application
VXLAN
tunnel
datacenter
Virtual Ethernet
interface