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61%
Research methodology
Our research represents more than 9 million consumers
in urban Algeria, across all socioeconomic ...
35302520151050
With consumer attitudes towards
technology becoming more open
and progressive, the collective
appetite for ...
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Internet goes mobile – Algeria highlights

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A report from Ericsson ConsumerLab, "Internet goes mobile", analyzes trends in ICT usage in urban Maghreb.

Veröffentlicht in: Technologie
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Internet goes mobile – Algeria highlights

  1. 1. 61% Research methodology Our research represents more than 9 million consumers in urban Algeria, across all socioeconomic clusters, with an age range of 15–59. Fieldwork was carried out between July and August 2014, using face-to-face interviews. The cities covered include: Algiers, Blida, Constantine, Oran, Ouargla and Sétif. Technology is viewed as a key enabler of societal modernization > Algerian consumers look to technology as a means of obtaining information, facilitating a more flexible work/life balance and creating a sense of belonging within modern society There is widespread interest in mobile commerce services > People show great interest in mobile money transfer, mobile banking and mobile purchases. Improving ease of use is expected to boost adoption Penetration of mobile data services is set to double within a year > Use of mobile data services such as web browsing and social networking will increase twice over in the coming 12 months, driven by smartphone uptake Smartphones are driving uptake of mobile internet services and apps > 6 out of 10 new phone purchases in the next 12 months are expected to be smartphones Electronic public services are expected to have tangible benefits > Algerian consumers believe that these services will offer better convenience, accuracy and customer service Key findings Algerian consumers have a positive attitude towards technology. It empowers them, allowing them to feel part of a modern and forward-thinking society. They aspire to leverage the benefits of technology for education and knowledge, and to allow them to stay up-to-date with information. Figure 1: Drivers of technology uptake Source: Ericsson ConsumerLab Analytical Platform 2015, Internet goes mobile, Maghreb Base: All users, Algeria Seeking advanced technology Ability to increase knowledge Staying up-to-date with information 48% 52% Sense of belonging to modern society Flexibility in work and personal life 47% 47% Internet goes mobile Algeria Highlights
  2. 2. 35302520151050 With consumer attitudes towards technology becoming more open and progressive, the collective appetite for mobile data services is growing rapidly in Algeria, with penetration poised to double over the next 12 months. Web browsing is expected to remain the most popular activity. Figure 2: Adoption of mobile data services Source: Ericsson ConsumerLab Analytical Platform 2015, Internet goes mobile, Maghreb Base: Mobile phone users, Algeria Source: Ericsson ConsumerLab Analytical Platform 2015, Internet goes mobile, Maghreb Base: Smartphone users, Algeria Smartphones are primarily responsible for driving the penetration of mobile data services in Algeria.They are used most frequently for web browsing, social media and instant messaging. At the time of the survey, 26 percent of all mobile phone users in Algeria owned smartphones. This number is expected to grow considerably over the coming years. Figure 3: Mobile internet services used on smartphones Source: Ericsson ConsumerLab Analytical Platform 2015, Internet goes mobile, Maghreb Base: All users, Algeria As well as adopting mobile internet services for personal use, Algerian consumers are interested in the future potential of electronic public services such as e-health, electronic certificate management and online learning.They look forward to the expected benefits of electronic public services, such as no standing in queues, improved customer service, and moving away from a paper-based system. Figure 4: Interest in electronic public services Ericsson SE-126 25 Stockholm, Sweden Telephone +46 8 719 0000 www.ericsson.com RMED-15:000302 Uen © Ericsson AB 2015 Browse the internet Social networking Emails Instant messaging Online music streaming Watch short clips 40%Watch short videos 40% emails 57%Browse the internet 48%Social networking 46%Instant messaging 40%Online music streaming 39% 37% 36% E-HEALTH Filing certificate requests Online learning 36% 35% Electronic identity Property registration Currently use Planning to increase in future Start using in the next 12 months

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