The 10 Hot Consumer Trends of 2014 [infographic - landscape]

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http://www.ericsson.com/thinkingahead/consumerlab Ericsson ConsumerLab has identified some of the most important consumer trends for 2014 and beyond. The trends include apps that will change society, your body being your password, and video consumption being driven by friends. For more than 15 years, ConsumerLab has conducted research to explore people’s values, behaviors and ways of using ICT products and services. Our global research program is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.

Technologie

10 hot consumer trends 2014
What changes can we expect to see in how we use the internet and communicate in 2014 and beyond?

1. Apps
change
society

2. Your body
is the new
p@55w*Rd

4. Internet
EXPECTED
EVERYWHERE

Users prefer ﬁngerprints
to passwords

*****

City life will be
transformed by 2016

3. The
quantiﬁed
self

Quality of experience when
using internet is falling behind
that of voice

5. Smartphones
reduce THE
digital divide
The smartphone is the
primary internet device
in India and Indonesia

40% want to log their
physical activities

8. Making my
data visible

6. Online
beneﬁts
outweigh
concerns

GOOD MORNING
Your ofﬁce appliances have
been activated

48% use apps to check
their data consumption

10. Play,
pause,
resume
elsewhere
The rise of streaming services allows
people to view content on the move

People minimize risk by
being more cautious online

7. Video on
command
38% watch video clips
recommended by their
friends several times a week
© Ericsson 2013. Source: Ericsson ConsumerLab. www.ericsson.com/consumerlab

AT HOME

9. Sensors in
daily places
60% believe sensors will be
commonplace by the end of 2016

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The 10 Hot Consumer Trends of 2014 [infographic - landscape]

1. 10 hot consumer trends 2014 What changes can we expect to see in how we use the internet and communicate in 2014 and beyond? 1. Apps change society 2. Your body is the new p@55w*Rd 4. Internet EXPECTED EVERYWHERE Users prefer fingerprints to passwords ***** City life will be transformed by 2016 3. The quantified self Quality of experience when using internet is falling behind that of voice 5. Smartphones reduce THE digital divide The smartphone is the primary internet device in India and Indonesia 40% want to log their physical activities 8. Making my data visible 6. Online benefits outweigh concerns GOOD MORNING Your office appliances have been activated 48% use apps to check their data consumption 10. Play, pause, resume elsewhere The rise of streaming services allows people to view content on the move People minimize risk by being more cautious online 7. Video on command 38% watch video clips recommended by their friends several times a week © Ericsson 2013. Source: Ericsson ConsumerLab. www.ericsson.com/consumerlab AT HOME 9. Sensors in daily places 60% believe sensors will be commonplace by the end of 2016 COMMUTING AT WORK

The 10 Hot Consumer Trends of 2014 [infographic - landscape]

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