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CREATIVE  AGENCY  &
PRODUCTION  COMPANY
OUR  SUCCESS
175  million-­plus  views  
between  theatrical,  cable  and  online  
audiences

2013  Cannes  Gold  

and  Silver  Lion  award  
winners

Content  featured  on

2012  Silver  Effie

MTV,  MTVU,  Spike  TV,
Hulu,  Break  Media
and  more

Best  Comedy  Emmy
for  a  narrative  short

MTV  EMA

nominated  content
WE  ARE
Here  at  TPS  we  have  two  divisions
TPS  Corporate

+

TPS  Creative
CORPORATE  PRODUCTION  SERVICES
TPS  Corporate  specializes  in  high  quality  production  services  for  large  corporations.
Our  Services  include  -­  but  are  not  limited  to:

INTERVIEWS

REELS

PROMOS

RECRUITMENT

BEHIND-­THE-­SCENES

VIDEOS

SIZZLE

EVENT  COVERAGE
MULTIMEDIA  PRODUCTION  COMPANY
AND  AGENCY

TPS  Creative,  is  a  multimedia  production  company  and
creative  agency  that  focuses  on  creating  projects  that
tell  a  story  and  generates  a  feeling.
CONNECT
We  don’t  only  produce  content,  we  form  connections.
Both divisions of TPS  build creative and transparent partnerships with our clients.

TPS  Corporate  +
TPS  Creative

Clients

We want their experience to be exciting and rewarding while making their projects
compelling and entertaining.
OUR  SERVICES
BRANDING
CREATIVE  CONTENT
ADS
WEBSITES
PRINT
VIDEO  PRODUCTION
POST  PRODUCTION
LOGO  DESIGN

MARKETING  INITIATIVES
VIRAL  CONTENT
DIGITAL  COMMERCIALS
DIGITAL  SERIES
TALENT  ALIGNMENT
PROMOS
RECAPS
INTERACTIVE  BROCHURES
...and  more
AN  EXPERIENCED  PARTNER
WHO  WE  ARE
WE  ARE...

DESIGNERS

COLORIST

ANIMATORS

VISUAL  EFFECT
ARTIST

CINEMATO-­
GRAPHERS

WRITERS

DIRECTORS

PRODUCERS
WE  WORK  WITH
WE  WORK  WITH

MARKETING
AGENCIES

GLOBAL
BRANDS

TELEVISION
NETWORKS

PRODUCTION
COMPANIES

DIGITAL
NETWORKS

who  trust  us  to  bring  their  ideas  to  life.  We  value  our  relationships  with  our
clients  and  pride  ourselves  on  a  transparent  work  flow  and  account  services.
OUR  LAB
OUR  LAB  provides  full  constancy  and  processing  for  all  digital  acquisition  types  including

OUR  TEAM  uses  the  latest  industry  tools  to  handle  all  post  production  needs  including  
Avid  Media  Composer  6.5
Final  Cut  Studio
Pro  Tools  10

Davinci  Resolve
Adobe  Production  Premium

Nuke
3D  Studio  Max

Our  bays  are  fine  tuned  with  broadcast  quality  hardware  in  order  to  provide  the
highest  quality  possible
TPS  Creatives’  work
BEHIND  THE  LIGHTS
Produced  &  directed  for
Defy  Media
Series  has  over  10  million
views
T-­Mobile  &  Ford  title
sponsors
TPS  Creatives’  work
AXE:  NOTHING  BEATS  AN  ASTRONAUT
Directed  for  Unilever/AXE
National  Commercial
Won  2013  Cannes  Gold  and
Silver  Lions.
TPS  Creatives’  work
PORSCHE:  IT’S  A  MAGICAL  LIFE
Produced  &  directed  for  Porsche,
Reelz  Channel,  Spotlight  Cinema
Networks
Winner  of  2012  Silver  Effie  Award
Shortlisted  for  2012  Cannes  Media  
Lion
TPS  Creatives’  work
COOKING  WITH  SNOOP
,
SNOOP’S  X-­MAS  STORY  AND
SNOOP  VALENTINE’S  DAY
Directed  for  Pepsi  Max  /  TBWA  /
Chiat  /  Day  &  Notorious  LA
Project  doubled  Facebook  and  Twitter
membership  for  Pepsi  Max
surpassing  direct  competitor  Coke
Zero

SNOOP  DOGG
TPS  Creatives’  work
JAGUAR  VS.  CHICKEN
Directed  for  Jaguar  USA
Response  to  the  Mercedes  Magic
Mobility  chicken  commercial
Commercial  had  over  2  million  views  
online  in  the  first  week  published
TPS  Creatives’  work
DAWN  RICHARD  &  BEN  BALLER  GALAXY  SII
Directed  and  produced  for
Complex  Media  &  Samsung
Key  component  of  the  launch  campaign
for  the  Samsung  Galaxy  SII
TPS  Creatives’  work
ALPHA  VENICE  GYM
Directed  for  Nike
Commercial  created  for  the  Alpha  Venice,  
a  Nike  Training  Club  feating  Joselynne  Boschen
TPS  Creatives’  work
WHY  WE  LOVE  FOOTBALL  
Directed  and  produced  for  Nike
Promo  featured  the  top  high  schools  in
California  celebrating  Nike  securing  the  
NFL  apparel  partnership
TPS  Creatives’  work
CASTLEVANIA:  LORD  OF  SHADOWS
Directed  and  produced  for  Konami
Digital  series  was  an  integral  part  of  the  launch
and    featured  exclusive  game  play  footage
TPS  Creatives’  work
Directed  and  produced  for  Scion  and  Bon  Agency
Created  three  experimental  interactive
brochure  commercials.
All  produced  and  directed  in  six  hours.

Scion

Interactive  Brochure
TPS  Creatives’  work
THAT  TREE  FEAT.  KID  CUDI

I  WANNA  ROCK

Directed  for  EMI/Capital  and
Snoop  Dogg

Directed  for  EMI/Capital  and
Snoop  Dogg

5  million  plus  views  on  MTV.com

6  million  plus  views  on  MTV.com

6  million  plus  views  on  YouTube

2.5  million  plus  views  on  YouTube

Music  video  premiered  on  MTV
MTV  Jams  and  MTVU

Music  video  premiered  on  MTV
MTV  Jams,  MTVU  and  BET
TPS  Creatives’  work
I  WANNA  ROCK  REMIX  FEAT.  JAY-­Z

PRONTO  FEAT.  SOULJA  BOY  TELL  ‘EM

UPSIDE  DOWN

Directed  for  EMI/Capital  and
Snoop  Dogg

Directed  for  EMI/Capital  and
Snoop  Dogg  and  PRONTO

Directed  for  EMI/Capital  and
Snoop  Dogg

Docu-­style  music  video  based  on  a
day  in  the  life  of  Los  Angeles  kids

Concept  created  to  fit  in  with  the  movie  
Snoop  Dogg’s  “Malice  N’  Wonderland”
featuring  Snoop  and  Soulja  Boy  lounge
singing

Created  from  a  scene  in  Snoop  Dogg’s
“Malice  N’  Wonderland”

2  million  plus  views  online

4  million  plus  views  online
SNOOP  DOGG
TPS  Creatives’  work
WHAT  YOUR  NAME  IZ
Directed  for  Warner  Brothers  and
Kirko  Bangz
Premiered  on  MTV,  MTV  Jams  
and  MTVU
8  million  plus  views  online
KIRKO  BANGZ
TPS  Creatives’  work
NO  HANDS
Directed  for  EMI/Capital  and  
Yelawolf
Partnered  with  Complex  Media  to  direct  
and  develop  an  innovative  digital  promo/music
video  for  Ubisoft’s  Driver:  San  Francisco
vido  game
YELAWOLF

4  million  plus  views  online
CASE  STUDY
BEHIND  THE  LIGHTS
CLIENT:
T-­Mobile  USA
Ford  Canada
Defy  Media
CASE  STUDY
BEHIND  THE  LIGHTS

CHALLENGE
T-­Mobile  USA  and  Ford  Canada  wanted  a  creative  way  to  connect  with  millennials,  drive  engagement  and  amplify
its  brand  message.  Project  needed  to  leverage  ambassadors  and  activate  all  social  media  platforms.
Distribution  should  run  across  all  platforms  and  devices.  Both  clients  were  elated  with  the  idea  of  a  series
around  professional  and  collegiate  sports,but  the  series  could  not  
1

be  limited  to  one  sport  or  season

2

limit  engagement  to  only  a  sports  demographic

3

not  be  evergreen  content

MINDSET
We  believed  we  still  had  to  create  a  series  that  resonated  with  the  die  hard  sports  fan,  but  also  transversed  a  variety  of
demographics.T-­Mobile  was  the  veteran  in  the  branded  space  and  Ford  Canada  was  a  first  timer.    
CASE  STUDY
BEHIND  THE  LIGHTS
WHAT  WE  DID

            Solution:  Behind  The  Lights:  "It's  everything  in  sports  you've  never  seen."
CASE  STUDY
BEHIND  THE  LIGHTS

WHAT  WE  DID  -­  SERVICES

TALENT  ALIGNMENT

CREATIVE  NARRATIVE

CONTENT  DEVELOPMENT

BRAND  INTEGRATION

CONTENT  MANAGEMENT

PRODUCTION  LOGISTICS

ACCOUNT  MANAGEMENT
CASE  STUDY
BEHIND  THE  LIGHTS

TALENT  ALIGNMENT

CONTENT  DEVELOPMENT

Hired  Andrew  Santino  (ABC's  
Mixology,  The  Office,  Arrested  
Development,  Punk’d),  a  
comedian  who  resonated  with  
millennials  and  more.  

We  developed  a  digital  series  that  took  a  
fascinating  insider look  into  the  unseen  jobs  of  
nsider’s  
professional  and  collegiate  sports.    It  went  
behind  the  scenes  in  professional  and  collegiate  
sports  and  we  provided  access  that  was  unseen  
and  untapped  in  the  digital  space  for  brands.    
We  did  this  by  utilizing,  maintaining  and  
developing  relationships  with  key  organizations  
such  as  MLB,  NHL,  Oakland  A’s,  San  Diego  
Padres,  Los  Angeles  Kings,  CFL,  Calgary  
Stampede  and  Stanford  University  to  execute

ACCOUNT  MANAGEMENT

We  managed  a  team  of  
executives  from  both  T-­Mobile  
and  Ford,  three  agencies,  
distributor  and  a  network  who  
owned  the  television  rights  to  
the  content.    
CASE  STUDY
BEHIND  THE  LIGHTS

10  million  plus  unique  views  
across  Defy  Media’s  (formerly  Break  Media)  
digital  network

30  million  plus  brand  impressions

1  million  plus  shares
of  content  via  social  media  worldwide

Series  featured
by  a  variety  of  national  media  including
USA  Today,  NY  Daily  News,  LA  Times,  Variety  ...
CASE  STUDY
RED  BULL
CLIENT:
Red  Bull
CASE  STUDY
RED  BULL

CHALLENGE
Red  Bull  wanted  a  creative  way  to  promote  and  encourage  the  development  of  municipal  skate  parks  around
the  country.  They  needed  a  digital  &  social  component  to  the  campaign.

MINDSET    
Working  with  the  client’s  idea  to  build  a  floating  skate  park  and  sail  it  down  the  Mississippi  river  on  a  195-­foot  barge,  we  
wanted  to  create  a  robust  digital  destination  that  would  give  the  audience  a  peek  into  what  was  happening  on  the  
barge.  We  also  wanted  to  encourage  repeat  visits  by  baiting  fans  via  social  media  and  publicizing  the  future  
destinations  of  the  barge  as  it  floated  down  the  river.
CASE  STUDY
RED  BULL

WHAT  WE  DID  -­  SERVICES

CAMPAIGN  STRATEGY

CONTENT  MANAGEMENT

ONLINE  CAMPAIGN  PORTAL

SOCIAL  CONTENT  MANAGEMENT

USER  GENERATED  CONTENT

REPEAT  ENGAGEMENT

CONTENT  DEVELOPMENT

CURATED  VIDEO  CONTENT

INTERACTIVE  NARRATIVE
CASE  STUDY
RED  BULL

HOW  WE  DID  IT  -­  Digital  Campaign  Portal

We  developed  a  digital  campaign   portal  that  
featured  information  on  how  to  get  involved  in  the  
contest,  information  on  the  main  events   along  the  
way,  articles  about  the  project,  features  on  the  
riders   involved,  integrated  Twitter  and
Instagram  feed  touting  the  conceptualization  and  
construction  of  this  one-­of-­a-­kind  skatepark.
CASE  STUDY
RED  BULL

HOW  WE  DID  IT  -­  Interactive  Narrative
We  created  a  journalistic  “ships  logbook’  which  was  
easily  updated  by  staff  on  the  barge.  
This  allowed  us  to  supply  real-­time  updates  of  what  
was  happening  on  the  barge  to  the  public  via  the  
digital  portal  and  social  media  outlets.
Fans  were  also  able  to  track  the  barge’s  current  
location  via  a  map  detailing  the  exact  location  of  the  
barge  along  the  river.
CASE  STUDY
RED  BULL

HOW  WE  DID  IT  -­  Social  Content  Management  &  Engagement
We  used  social  media  outlets  as  a  way  to  maintain  on-­
going  engagement  with  our  fans  throughout  the
campaign.  
Fans  were  notified  of  next  destinations,  video  uploads  
of  demos  filmed  between  landings  and  we  also  used  
social  media  to  promote  opportunities  for  fans  to  win  
a  trip  aboard  the  barge  at  the  next  stop.
CASE  STUDY
RED  BULL

HOW  WE  DID  IT  -­  Curated  Video  Content

To  develop  curated  content  for  the  digital  campaign  
portal,  we  engaged  local  skate  shops  near  each  
destination  to  come  aboard  the  barge  and  film  demo  
reels.  
Video  clips  were  then  uploaded,  viewable  and  
sharable  via  the  campaign  portal.
CASE  STUDY
RED  BULL

HOW  IT  TURNED  OUT

1,357,500  

Brand  Impressions  (Domestic)

32,624

Unique  Visitors  to  Online
Campaign  Portal

+28,000  

Shares  of  Content  via
Social  Media  Worldwide
PLAY  WELL
ERICK  PEYTON

Owner/Creative  Director

Three-­Point  Stance
3384  Robertson  Pl  #103
LOS  ANGELES,  CA  90034
c:  323.899.5748
o:  310.957.2814  Ext.  1
www.three-­pointstance.com

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Tps presentation pdf

  • 2. OUR  SUCCESS 175  million-­plus  views   between  theatrical,  cable  and  online   audiences 2013  Cannes  Gold   and  Silver  Lion  award   winners Content  featured  on 2012  Silver  Effie MTV,  MTVU,  Spike  TV, Hulu,  Break  Media and  more Best  Comedy  Emmy for  a  narrative  short MTV  EMA nominated  content
  • 3. WE  ARE Here  at  TPS  we  have  two  divisions TPS  Corporate + TPS  Creative
  • 4. CORPORATE  PRODUCTION  SERVICES TPS  Corporate  specializes  in  high  quality  production  services  for  large  corporations. Our  Services  include  -­  but  are  not  limited  to: INTERVIEWS REELS PROMOS RECRUITMENT BEHIND-­THE-­SCENES VIDEOS SIZZLE EVENT  COVERAGE
  • 5. MULTIMEDIA  PRODUCTION  COMPANY AND  AGENCY TPS  Creative,  is  a  multimedia  production  company  and creative  agency  that  focuses  on  creating  projects  that tell  a  story  and  generates  a  feeling.
  • 6. CONNECT We  don’t  only  produce  content,  we  form  connections. Both divisions of TPS  build creative and transparent partnerships with our clients. TPS  Corporate  + TPS  Creative Clients We want their experience to be exciting and rewarding while making their projects compelling and entertaining.
  • 7. OUR  SERVICES BRANDING CREATIVE  CONTENT ADS WEBSITES PRINT VIDEO  PRODUCTION POST  PRODUCTION LOGO  DESIGN MARKETING  INITIATIVES VIRAL  CONTENT DIGITAL  COMMERCIALS DIGITAL  SERIES TALENT  ALIGNMENT PROMOS RECAPS INTERACTIVE  BROCHURES ...and  more
  • 9. WHO  WE  ARE WE  ARE... DESIGNERS COLORIST ANIMATORS VISUAL  EFFECT ARTIST CINEMATO-­ GRAPHERS WRITERS DIRECTORS PRODUCERS
  • 10. WE  WORK  WITH WE  WORK  WITH MARKETING AGENCIES GLOBAL BRANDS TELEVISION NETWORKS PRODUCTION COMPANIES DIGITAL NETWORKS who  trust  us  to  bring  their  ideas  to  life.  We  value  our  relationships  with  our clients  and  pride  ourselves  on  a  transparent  work  flow  and  account  services.
  • 11. OUR  LAB OUR  LAB  provides  full  constancy  and  processing  for  all  digital  acquisition  types  including OUR  TEAM  uses  the  latest  industry  tools  to  handle  all  post  production  needs  including   Avid  Media  Composer  6.5 Final  Cut  Studio Pro  Tools  10 Davinci  Resolve Adobe  Production  Premium Nuke 3D  Studio  Max Our  bays  are  fine  tuned  with  broadcast  quality  hardware  in  order  to  provide  the highest  quality  possible
  • 12. TPS  Creatives’  work BEHIND  THE  LIGHTS Produced  &  directed  for Defy  Media Series  has  over  10  million views T-­Mobile  &  Ford  title sponsors
  • 13. TPS  Creatives’  work AXE:  NOTHING  BEATS  AN  ASTRONAUT Directed  for  Unilever/AXE National  Commercial Won  2013  Cannes  Gold  and Silver  Lions.
  • 14. TPS  Creatives’  work PORSCHE:  IT’S  A  MAGICAL  LIFE Produced  &  directed  for  Porsche, Reelz  Channel,  Spotlight  Cinema Networks Winner  of  2012  Silver  Effie  Award Shortlisted  for  2012  Cannes  Media   Lion
  • 15. TPS  Creatives’  work COOKING  WITH  SNOOP , SNOOP’S  X-­MAS  STORY  AND SNOOP  VALENTINE’S  DAY Directed  for  Pepsi  Max  /  TBWA  / Chiat  /  Day  &  Notorious  LA Project  doubled  Facebook  and  Twitter membership  for  Pepsi  Max surpassing  direct  competitor  Coke Zero SNOOP  DOGG
  • 16. TPS  Creatives’  work JAGUAR  VS.  CHICKEN Directed  for  Jaguar  USA Response  to  the  Mercedes  Magic Mobility  chicken  commercial Commercial  had  over  2  million  views   online  in  the  first  week  published
  • 17. TPS  Creatives’  work DAWN  RICHARD  &  BEN  BALLER  GALAXY  SII Directed  and  produced  for Complex  Media  &  Samsung Key  component  of  the  launch  campaign for  the  Samsung  Galaxy  SII
  • 18. TPS  Creatives’  work ALPHA  VENICE  GYM Directed  for  Nike Commercial  created  for  the  Alpha  Venice,   a  Nike  Training  Club  feating  Joselynne  Boschen
  • 19. TPS  Creatives’  work WHY  WE  LOVE  FOOTBALL   Directed  and  produced  for  Nike Promo  featured  the  top  high  schools  in California  celebrating  Nike  securing  the   NFL  apparel  partnership
  • 20. TPS  Creatives’  work CASTLEVANIA:  LORD  OF  SHADOWS Directed  and  produced  for  Konami Digital  series  was  an  integral  part  of  the  launch and    featured  exclusive  game  play  footage
  • 21. TPS  Creatives’  work Directed  and  produced  for  Scion  and  Bon  Agency Created  three  experimental  interactive brochure  commercials. All  produced  and  directed  in  six  hours. Scion Interactive  Brochure
  • 22. TPS  Creatives’  work THAT  TREE  FEAT.  KID  CUDI I  WANNA  ROCK Directed  for  EMI/Capital  and Snoop  Dogg Directed  for  EMI/Capital  and Snoop  Dogg 5  million  plus  views  on  MTV.com 6  million  plus  views  on  MTV.com 6  million  plus  views  on  YouTube 2.5  million  plus  views  on  YouTube Music  video  premiered  on  MTV MTV  Jams  and  MTVU Music  video  premiered  on  MTV MTV  Jams,  MTVU  and  BET
  • 23. TPS  Creatives’  work I  WANNA  ROCK  REMIX  FEAT.  JAY-­Z PRONTO  FEAT.  SOULJA  BOY  TELL  ‘EM UPSIDE  DOWN Directed  for  EMI/Capital  and Snoop  Dogg Directed  for  EMI/Capital  and Snoop  Dogg  and  PRONTO Directed  for  EMI/Capital  and Snoop  Dogg Docu-­style  music  video  based  on  a day  in  the  life  of  Los  Angeles  kids Concept  created  to  fit  in  with  the  movie   Snoop  Dogg’s  “Malice  N’  Wonderland” featuring  Snoop  and  Soulja  Boy  lounge singing Created  from  a  scene  in  Snoop  Dogg’s “Malice  N’  Wonderland” 2  million  plus  views  online 4  million  plus  views  online SNOOP  DOGG
  • 24. TPS  Creatives’  work WHAT  YOUR  NAME  IZ Directed  for  Warner  Brothers  and Kirko  Bangz Premiered  on  MTV,  MTV  Jams   and  MTVU 8  million  plus  views  online KIRKO  BANGZ
  • 25. TPS  Creatives’  work NO  HANDS Directed  for  EMI/Capital  and   Yelawolf Partnered  with  Complex  Media  to  direct   and  develop  an  innovative  digital  promo/music video  for  Ubisoft’s  Driver:  San  Francisco vido  game YELAWOLF 4  million  plus  views  online
  • 26. CASE  STUDY BEHIND  THE  LIGHTS CLIENT: T-­Mobile  USA Ford  Canada Defy  Media
  • 27. CASE  STUDY BEHIND  THE  LIGHTS CHALLENGE T-­Mobile  USA  and  Ford  Canada  wanted  a  creative  way  to  connect  with  millennials,  drive  engagement  and  amplify its  brand  message.  Project  needed  to  leverage  ambassadors  and  activate  all  social  media  platforms. Distribution  should  run  across  all  platforms  and  devices.  Both  clients  were  elated  with  the  idea  of  a  series around  professional  and  collegiate  sports,but  the  series  could  not   1 be  limited  to  one  sport  or  season 2 limit  engagement  to  only  a  sports  demographic 3 not  be  evergreen  content MINDSET We  believed  we  still  had  to  create  a  series  that  resonated  with  the  die  hard  sports  fan,  but  also  transversed  a  variety  of demographics.T-­Mobile  was  the  veteran  in  the  branded  space  and  Ford  Canada  was  a  first  timer.    
  • 28. CASE  STUDY BEHIND  THE  LIGHTS WHAT  WE  DID         Solution:  Behind  The  Lights:  "It's  everything  in  sports  you've  never  seen."
  • 29. CASE  STUDY BEHIND  THE  LIGHTS WHAT  WE  DID  -­  SERVICES TALENT  ALIGNMENT CREATIVE  NARRATIVE CONTENT  DEVELOPMENT BRAND  INTEGRATION CONTENT  MANAGEMENT PRODUCTION  LOGISTICS ACCOUNT  MANAGEMENT
  • 30. CASE  STUDY BEHIND  THE  LIGHTS TALENT  ALIGNMENT CONTENT  DEVELOPMENT Hired  Andrew  Santino  (ABC's   Mixology,  The  Office,  Arrested   Development,  Punk’d),  a   comedian  who  resonated  with   millennials  and  more.   We  developed  a  digital  series  that  took  a   fascinating  insider look  into  the  unseen  jobs  of   nsider’s   professional  and  collegiate  sports.    It  went   behind  the  scenes  in  professional  and  collegiate   sports  and  we  provided  access  that  was  unseen   and  untapped  in  the  digital  space  for  brands.     We  did  this  by  utilizing,  maintaining  and   developing  relationships  with  key  organizations   such  as  MLB,  NHL,  Oakland  A’s,  San  Diego   Padres,  Los  Angeles  Kings,  CFL,  Calgary   Stampede  and  Stanford  University  to  execute ACCOUNT  MANAGEMENT We  managed  a  team  of   executives  from  both  T-­Mobile   and  Ford,  three  agencies,   distributor  and  a  network  who   owned  the  television  rights  to   the  content.    
  • 31. CASE  STUDY BEHIND  THE  LIGHTS 10  million  plus  unique  views   across  Defy  Media’s  (formerly  Break  Media)   digital  network 30  million  plus  brand  impressions 1  million  plus  shares of  content  via  social  media  worldwide Series  featured by  a  variety  of  national  media  including USA  Today,  NY  Daily  News,  LA  Times,  Variety  ...
  • 33. CASE  STUDY RED  BULL CHALLENGE Red  Bull  wanted  a  creative  way  to  promote  and  encourage  the  development  of  municipal  skate  parks  around the  country.  They  needed  a  digital  &  social  component  to  the  campaign. MINDSET     Working  with  the  client’s  idea  to  build  a  floating  skate  park  and  sail  it  down  the  Mississippi  river  on  a  195-­foot  barge,  we   wanted  to  create  a  robust  digital  destination  that  would  give  the  audience  a  peek  into  what  was  happening  on  the   barge.  We  also  wanted  to  encourage  repeat  visits  by  baiting  fans  via  social  media  and  publicizing  the  future   destinations  of  the  barge  as  it  floated  down  the  river.
  • 34. CASE  STUDY RED  BULL WHAT  WE  DID  -­  SERVICES CAMPAIGN  STRATEGY CONTENT  MANAGEMENT ONLINE  CAMPAIGN  PORTAL SOCIAL  CONTENT  MANAGEMENT USER  GENERATED  CONTENT REPEAT  ENGAGEMENT CONTENT  DEVELOPMENT CURATED  VIDEO  CONTENT INTERACTIVE  NARRATIVE
  • 35. CASE  STUDY RED  BULL HOW  WE  DID  IT  -­  Digital  Campaign  Portal We  developed  a  digital  campaign   portal  that   featured  information  on  how  to  get  involved  in  the   contest,  information  on  the  main  events   along  the   way,  articles  about  the  project,  features  on  the   riders   involved,  integrated  Twitter  and Instagram  feed  touting  the  conceptualization  and   construction  of  this  one-­of-­a-­kind  skatepark.
  • 36. CASE  STUDY RED  BULL HOW  WE  DID  IT  -­  Interactive  Narrative We  created  a  journalistic  “ships  logbook’  which  was   easily  updated  by  staff  on  the  barge.   This  allowed  us  to  supply  real-­time  updates  of  what   was  happening  on  the  barge  to  the  public  via  the   digital  portal  and  social  media  outlets. Fans  were  also  able  to  track  the  barge’s  current   location  via  a  map  detailing  the  exact  location  of  the   barge  along  the  river.
  • 37. CASE  STUDY RED  BULL HOW  WE  DID  IT  -­  Social  Content  Management  &  Engagement We  used  social  media  outlets  as  a  way  to  maintain  on-­ going  engagement  with  our  fans  throughout  the campaign.   Fans  were  notified  of  next  destinations,  video  uploads   of  demos  filmed  between  landings  and  we  also  used   social  media  to  promote  opportunities  for  fans  to  win   a  trip  aboard  the  barge  at  the  next  stop.
  • 38. CASE  STUDY RED  BULL HOW  WE  DID  IT  -­  Curated  Video  Content To  develop  curated  content  for  the  digital  campaign   portal,  we  engaged  local  skate  shops  near  each   destination  to  come  aboard  the  barge  and  film  demo   reels.   Video  clips  were  then  uploaded,  viewable  and   sharable  via  the  campaign  portal.
  • 39. CASE  STUDY RED  BULL HOW  IT  TURNED  OUT 1,357,500   Brand  Impressions  (Domestic) 32,624 Unique  Visitors  to  Online Campaign  Portal +28,000   Shares  of  Content  via Social  Media  Worldwide
  • 40. PLAY  WELL ERICK  PEYTON Owner/Creative  Director Three-­Point  Stance 3384  Robertson  Pl  #103 LOS  ANGELES,  CA  90034 c:  323.899.5748 o:  310.957.2814  Ext.  1 www.three-­pointstance.com