1. The (cr)UX of Design
Building For...Feelings

2. Components of Design
• User
Experience
Design(UX)
• Interaction
Design (IxD)
• Human-
Computer
Interaction(HC
I)
• Information
Architecture
(IA)
• Usability
Research
• User Interface
Design (UI)

4. So What is UX?
User Experience is the way a person
FEELS about using a product, system, or
service.
It’s about….emotions.
Design + Psychology = User Experience

7. It’s not about what your product
does, it’s about how your customer
USES it. That is defined by their
EXPERIENCE with it.
“Ah! so that’s why
they call it
USER EXPERIENCE!”

8. What Are We Trying to Achieve?
Comfort Frustration
Familiarity Confusion
Revisit Mental Trashcan

9. A GREAT customer experience is driven by:
• Usefulness
• Serves a purpose
• Usability
• Easy to use
• Desirability
• Is memorable
• Sustainability
• Can scale
• Sociability
• Can be shared

10. “As far as the customer
is concerned, the
interface is the
product”
Jef Raskin, HCI Expert for Apple

11. Howza Bout Analogy?

12. Good UX
• Simple Register + Log In
• Engaging Aesthetic
• Friendly Typography
• Image > Text
• Consistency

14. OmmWriter
“The secret to OmmWriter lies in
its simplicity and apparent lack
of functionality. It pays special
attention to audio & visual
effects that contribute to the
overall writing experience.”

16. Bad UX
• Hidden Calls-to-Action
• Too Much Text
• Inconsistent Color Schemes
• Compressed Layout
• Lack of Flow

18. What…was…that?!

19. Why Should I Care?
“Good Design is
Good Business”
Thomas Watson, IBM (1950-ish)

20. Good User Experience Tells A Story……
A Visual Story….
The Story of Jess & Russ

21. Lean UX

22. The 10 Principles of Lean UX
1.) Design + Product Mgr + Dev = 1 Team
– Startup Weekend, anyone?
2.) Ship. Do it Anyway.
3.) FLOW: Think ~ Make ~ Check
4.) Consistency
5.) Solve the Right Problem

23. WHEW…..

24. The 10 Principles of Lean UX
6.) Outcome-Focused.
7.) Generate Many Options.
8.) Decide Quickly. Stay Flexible.
9.) Recognize Hypotheses & Validate.
- www.LeanLaunchLab.com
10.) Research With Users Is The Best
Source Of Information (& Inspiration).

25. Usability Testing

26. UX Hypothesis
Validation
Physical & Digital
Testing
Do People Actually Like This Thing?

27. How Do I Test?
In-person interviews
Landing Pages
Call-to-Actions
Buttons
Sign Up Forms
Heat Maps
Rapid Prototyping

28. “Design is the fundamental
soul of a human-made
creation that ends up
expressing itself in successive
outer layers of the product or
service.
Steve Jobs, 2005

29. Thanks a bunch!!
@briantippy
btippy@artzbridge.com