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Social Media for Business

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Scout Digital Marketing
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In June 2013 I presented to a Women's Business Luncheon on the basic considerations and tips for using social media for businesses.

TechnologieBusiness
1 von 27
Social media IS a natural online progression of networking, and method for building brand awareness that may lead to new business contacts and opportunities…
Reasons for using social media for business • Building brand awareness • Improving online presence • Communication • Convenience • Demonstrate expertise • Promote key products/services • Attract like-minded clients
Reasons for using social media for business • Listening • Learning • Product and service development and research • Feedback • Market research • Enquiries • Referrals
Content Strategy Needed to continually feed the social media beast. • Relevant to your brand. • Of interest to your audiences. • Will assist to achieve aims and objectives.
Channel Strategy • What channels are your target audiences using? • What channels are best suited to your content? • What channels will assist in achieving your aims and objectives? • How many channels can you (realistically) maintain?
Channel Strategy Different uses/approaches for different channels: • Website: “hub” for all activity. • Facebook Page: social/behind the scenes, informal. • LinkedIn company page: company news/updates. • Twitter: short company updates and shared news. • Email: regular summaries of all key activity.
Aims and Objectives Audiences Brand Personality Content Channels Campaigns Analytics Digital/Socia l Media Strategy
Example
Example Company A • Website • Store front with sign
Example Company A • Website • Store front with sign Company B • Website with blog • 500 email database • 150 Facebook Page likes • 200 Twitter followers • 50 LinkedIn company page followers
Summary and tips • Know your aims and objectives • Know your audience/s • Have a strategy • Continually source and create content • Don’t forget about email • Use channels differently • Measure, learn and refine • Make social media a help, not a hindrance • Enjoy!
Social Media for Business

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Social Media for Business

  • 1.
  • 2.
  • 3.
  • 4. Social media IS a natural online progression of networking, and method for building brand awareness that may lead to new business contacts and opportunities…
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Reasons for using social media for business • Building brand awareness • Improving online presence • Communication • Convenience • Demonstrate expertise • Promote key products/services • Attract like-minded clients
  • 10. Reasons for using social media for business • Listening • Learning • Product and service development and research • Feedback • Market research • Enquiries • Referrals
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Content Strategy Needed to continually feed the social media beast. • Relevant to your brand. • Of interest to your audiences. • Will assist to achieve aims and objectives.
  • 16. Channel Strategy • What channels are your target audiences using? • What channels are best suited to your content? • What channels will assist in achieving your aims and objectives? • How many channels can you (realistically) maintain?
  • 17. Channel Strategy Different uses/approaches for different channels: • Website: “hub” for all activity. • Facebook Page: social/behind the scenes, informal. • LinkedIn company page: company news/updates. • Twitter: short company updates and shared news. • Email: regular summaries of all key activity.
  • 18.
  • 19.
  • 20.
  • 21.
  • 24. Example Company A • Website • Store front with sign
  • 25. Example Company A • Website • Store front with sign Company B • Website with blog • 500 email database • 150 Facebook Page likes • 200 Twitter followers • 50 LinkedIn company page followers
  • 26. Summary and tips • Know your aims and objectives • Know your audience/s • Have a strategy • Continually source and create content • Don’t forget about email • Use channels differently • Measure, learn and refine • Make social media a help, not a hindrance • Enjoy!