DIG Mayflower Presentation
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DIG Mayflower Presentation
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DIG Mayflower Presentation
- 1. Compassion. Excellence. Reliability. Digital at BAYADA Digital Sales and Marketing – DIG 514 DIGoffice@bayada.com 267-800-1000
- 2. Compassion. Excellence. Reliability.2 Agenda 9:00 am – 9:15 am: Digital at BAYADA, Meet the DIG Team 9:15 am – 10:15 am: Social Media Overview 10:15 am – 10:45 am: What’s New? Local Pages and more 10:45 am – 11:00 am: Q & A 9:
- 3. Compassion. Excellence. Reliability. “To help prospects and referrals find BAYADA online” 3 DIG Mission
- 4. Compassion. Excellence. Reliability.4 What DIG Does
- 6. Compassion. Excellence. Reliability.6 Welcome to the Machine
- 7. Compassion. Excellence. Reliability. Social Media at BAYADA Erica Metzger Digital Sales and Marketing – DIG 514 emetzger@bayada.com
- 8. Compassion. Excellence. Reliability.8 Corporate account Facebook: 23,862 likes ∙ fb.com/bayadahomehealthcare Twitter: 4,690 followers ∙ @bayadahhc LinkedIn: 16,724 Company ∙ 646 internal members Google+: 341 followers ∙ google.com/+bayada YouTube: 264 subscribers ∙ youtube.com/bayadanurses Pinterest: 562followers ∙ pinterest.com/bayada Instagram: 445 likes ∙ instagram.com/bayadahhc BAYADA Social At A Glance
- 10. Compassion. Excellence. Reliability.10 Source: http://mashable.com/2012/02/05/facebook-recruiting-infographic/
- 11. Compassion. Excellence. Reliability.11 • The average person has 200 friends • Percent of Friends that see your posts = 12% (24 people). • Want to reach 1,000 people a day? Get 40 people to like your post.(that’s pretty much everyone in this room)
- 12. Compassion. Excellence. Reliability.12 - 1.5B users (9/24, 1B logged in) - 83% of total social market (Twitter, 1.7%, LI 1.4%) - Newsfeed = 1500 posts/day, 300 posts are engaged with - The Facebook News Feed is the world’s largest billboard World’s Largest Billboard This is your profile! World’s Largest Billboard Where to post to your profile Which lands here. In the Newsfeed!
- 13. Compassion. Excellence. Reliability.13 - 1.5B users (9/24, 1B logged in) - 83% of total social market (Twitter, 1.7%, LI 1.4%) - Newsfeed = 1500 posts/day, 300 posts are engaged with - The Facebook News Feed is the world’s largest billboard World’s Largest BillboardWorld’s Largest Billboard Profiles, Pages and Groups 1. Profile – This is you! Where you post personally also needed to admin a page. 2. Pages – For Business. Has space for more information (like phone, address and maps) 3. Groups – Small group communication (usually cause related) Profiles, Pages and Groups post Images, Videos, Links and Text. Up to 1500 of those posts can show up in your Newsfeed each day. You interact with about 300 of these (20%) per day. It’s a combination of what you do and important don’t interact with that determine your Facebook Algorithm. Two important external elements that affect your Newsfeed: Friends Posts and Advertising. How does Facebook Choose What to Show in the Newsfeed? = I x P x C x T x R Where, I = Interest Interest of user in the creator P = Post Post performance for others C = Creator Past performance by creator T = Type What type of post you prefer R = Recency How new the post is
- 14. Compassion. Excellence. Reliability.14 Facebook Thinks I… ... and am in Debt!like to cook could use a little fashion help Love to travel (and know my age) A few things to point out: • The audiences of these ads also included: Gender, Age, Location, Job Title, Groups/Pages followed/Posts I’ve clicked, Internet Connection and Device • Everyone has access to do this – and it’s affordable!
- 15. Compassion. Excellence. Reliability. Let’s break some ice
- 16. Compassion. Excellence. Reliability.16 …and Who Are You? Ice Breaker – Find 10 things in common • Arrange into groups of 4 – 5 people • Appoint 1 person as scribe • Appoint 1 person as speaker • You have 15 minutes The mission: Find 10 things that you have in common with every person in your group – that has nothing to do with work! Think creatively: interests, past experience, future goals.
- 18. Compassion. Excellence. Reliability.18 Nancy Audience • Potential Reach 13,000 (11k on per day) • Min Reach ($5/day) 400 - 1,000 people on FB • Max Reach ($94.50/day) -11,000 Sample Audiences Nurse Nancy • 25 – 55, RN/LPN who lives within 25 miles of 02030 Slightly Younger Susan • 50s, lives in 10 miles of Dover, with her husband (age 85). 150k+ Susan Audience • Potential Reach 9,000 (6, 600 on per day) • Min Reach ($5/day) 270 - 700 people on FB • Max Reach ($134.50/day) – 6,600
- 20. Compassion. Excellence. Reliability.20 11 Offices have a Facebook Page: Mayflower on Facebook Office Director 1HH BNV Kristi Cross 2HH BRV Shana Kirschner 3HH RTV Laura Frisard 4HH SBV Brandi Myers 5HH QVV Cynthia Dedes 6HH WRV Tara OConnor 7HC QUI Maureen Banks 8HC HYA Jen Thomson 9HC WOR Mark DeStephano 10HC BRT Kim Vanderzee 11HC MHT Colleen Petty 14 Offices do not have Facebook Pages (but we’ll forgive them): Office Director HH ETV Sara Grey HH HYV Norma Waring HH NWF Charles Hixon HH NWV Charles Hixon HH PLF Sara Grey HH PLV Mary Seguin HH DMV Judith Swift HH FLV Diana Molloy HC NWD Myles Gerraty HC NWT Janice Avartin HC PLY Marcello Gentile HC RUT Nick McCardle HC BNG Mike Nigro HC SKI Courtney HawkinsBHHC.CO/DIGsharepoint
- 21. Compassion. Excellence. Reliability.21 How to get a Facebook Page Step 1: Appoint a member of your office to manage the Facebook page. This can be a director, a CSM or a Recruiter, but there needs to be 1 person at the helm of the ship! Step 2: Download our “Get Started with Facebook Guide” on DIG’s SharePoint site, Bonus offer: DIG will make the page for anyone who signs up for a page today! Give me your card! Step 3: Maintain a regular posting schedule. Aim for 12 – 20 posts a month, up to 4 of which are completely sales focused (The 80/20 rule). You always have the Corporate Facebook Account available for sharing posts, targeted advertising and general assistance. Click here for the Five tips for the Perfect Facebook Post
- 22. Compassion. Excellence. Reliability.22 Here’s what you can do Facebook Create a BAYADA profile in your name (or use your own) and use it to connect to: Join Facebook Job Related Groups and post your jobs to them Send messages to caregivers that you search – graph search Like local businesses and comment on their stuff! (Hospitals, Referral Sources, Target Demo locations) Twitter LinkedIn Create a BAYADA profile in for your office in this style: BAYADAxyz. Example: @BAYADAmlp Post all of your jobs to Twitter. Use hashtags #jobs, #hiring, #nurses Follow as many related organizations and RT them Join hashtags for local area events that target your demo. Example: National AARP Conference in Boston, Twitter search for “Boston nurse conference” Use your personal LinkedIn Profile (do not create a separate page for your business) Talk to REC about your hiring needs with LI Visit BAYADA Portal -> Brand Resource Center -> Social Media -> LinkedIn and follow the guides. Join 50 groups for target market. Jobs, Nurses, Medicare. Post and interact, occasionally share jobs. Connect! Boost Posts
- 23. Compassion. Excellence. Reliability.23 What DIG Can Do Facebook Create your BAYADA Facebook Page Set up more complex advertising: CE events, Open Houses, Marketing Meetings Custom graphics, assist with destination of post/ad (URL) Tracking and analytics, combine efforts with other support offices for seamless marketing campaigns. Twitter LinkedIn Create your office Twitter account (you will need your email to verify) Post tweets on your behalf from the corporate account Twitter advertising through corporate account Join tweet-ups, hashtags and other conferences on your behalf. Consult on live twitter integration at events (including hashtag generation, monitoring Provide guidance on personal LinkedIn profiles Assist the conversation with REC office LinkedIn Advertising through corporate account
- 24. Compassion. Excellence. Reliability.24 OK… this is great… (but I need an example) Questions?
- 25. Compassion. Excellence. Reliability.25 DIG New and Exciting! 1. Local Pages 2. Brand Audit 3. New Recruiting Materials 4. Cross Practice Website 5. Hospice Website
- 26. Compassion. Excellence. Reliability. Benefits of Page Key benefits of the page include: • Increase visibility in Google for service offices • Increased visibility increases marketing and recruiting leads • Provide office information and custom content to users Key Features of Your Page • Alert messaging • Contact Us Form • Open Job Positions 26 What are local office pages? (and why?)
- 27. Compassion. Excellence. Reliability. Let’s take a look! 27
- 30. Compassion. Excellence. Reliability.30 Bennington, VT Auburndale, MA
- 32. Compassion. Excellence. Reliability. How are the Local Service Office Pages driving traffic? 32 Local Pilot Findings
- 33. Compassion. Excellence. Reliability.33 2016 Brand Initiatives
- 34. Compassion. Excellence. Reliability.34 Cross Practice Website Hospice Website 2016 Q1&2 Website
- 35. Compassion. Excellence. Reliability. Thank You Digital Sales and Marketing – DIG 514 DIGoffice@bayada.com 267-800-1000
Hinweis der Redaktion
- What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
- What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
- What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
- Ok, so I’m not a hunter. I’m not even sure I could identify a duck in a line up of other birds. But what I mean to say is that you don’t spend all your time looking for just 1 lead, you go to the source of leads. Examples of this could be a CNA school or nursing school. Go to where the collective group of individuals are, and more and more people each day are using social media. Social media gives us the ability to reach targeted groups of individuals by their interests. Similar to the newspaper, we can identify our “readership” not only by geography, but also by job title, education level or even income level. This gives us an advertising ability that is only now contingent on our ability to create engaging posts and opportunities online. It’s not an option to not use social media, it’s only an option to not use it well, or to the best of it’s capabilities. Many of the social sites are automatically created as others- through check in’s. So you might already have a Facebook page and not even realize it!
- What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
- I’m going to focus on the specifics of advertising for this live Demo – first we’ll get into the boosted ads manager (something that everyone can do) but secondly we’ll focus on the slightly more complex, but still completely manageable, advertising manager to narrow down this audience.
- Review what’s working for 3 minutes: make informed decisions for future content based on your previous social messages that have performed well in terms of clicks, shares, retweets and comments. Schedule your social messages for 5 minutes: schedule relevant social media 1 week prior. Mixing up your own content and other’s content. You can re-share a post that has performed really well – just make sure you change the copy. Engage with those who have interacted with you for 7 minutes: spend some time going over the comments people have left on your posts or your channels and responding to that in a timely manner. Follow back, say thank you. Monitor what others are saying for 5 minutes: listening on social media is key so that you know what people are saying about you, what’s happening in your industry, among competitors and among your audiences in order to make informed decisions about your social strategy and content plan.
- The real value is in doing this together. In these instances, you will be able to group together more efficiently for group events AND benefit from the (Note: 8 hour rule applies! Engagement letters will be issued for work approaching or over 8 hours.)
- Review what’s working for 3 minutes: make informed decisions for future content based on your previous social messages that have performed well in terms of clicks, shares, retweets and comments. Schedule your social messages for 5 minutes: schedule relevant social media 1 week prior. Mixing up your own content and other’s content. You can re-share a post that has performed really well – just make sure you change the copy. Engage with those who have interacted with you for 7 minutes: spend some time going over the comments people have left on your posts or your channels and responding to that in a timely manner. Follow back, say thank you. Monitor what others are saying for 5 minutes: listening on social media is key so that you know what people are saying about you, what’s happening in your industry, among competitors and among your audiences in order to make informed decisions about your social strategy and content plan.
- Review what’s working for 3 minutes: make informed decisions for future content based on your previous social messages that have performed well in terms of clicks, shares, retweets and comments. Schedule your social messages for 5 minutes: schedule relevant social media 1 week prior. Mixing up your own content and other’s content. You can re-share a post that has performed really well – just make sure you change the copy. Engage with those who have interacted with you for 7 minutes: spend some time going over the comments people have left on your posts or your channels and responding to that in a timely manner. Follow back, say thank you. Monitor what others are saying for 5 minutes: listening on social media is key so that you know what people are saying about you, what’s happening in your industry, among competitors and among your audiences in order to make informed decisions about your social strategy and content plan.
- www.Bayada.com/offices Direct potential customers and prospects to their nearest location and attain contact information from online leads. Manage all of our digital locations in a user friendly interface. Target potential clients, as well as, help satisfy recruiting needs. Give users specific content centered on their location like events, open house dates, or other current status updates of the office.
- https://www.bayada.com/offices/vt/bennington/2069174-194-north-street https://www.bayada.com/offices/ma/auburndale/2069214-2000-commonwealth-avenue Show mobile Sample in Browser if possible.
- Possibly hide based on WIFI
- Local Office pages in pilot (25 offices over 12 weeks)