This document outlines a 4-phase plan to create an interactive website and printed book chronicling the 80-year history of the American Society of Farm Managers and Rural Appraisers. Phase 1 will involve archiving society journals, photos, and documents from each decade. Phase 2 will research themes within each decade and develop content. Phase 3 will establish a unified visual style for the web and print products. Phase 4 will develop the interactive website and layout the printed book. The final products will educate members and the public about the society's expertise and trust within the agriculture industry.

1. 80 YEARS OF HISTORY The American Society of Farm Managers and Rural Appraisers

2. Interactive archival website and printed "history" book

3. The Purpose • To digitally archive 80 years of ASFMRA history • Establish a sense of trust and expertise • Drive traffic to the asfmra.org website

4. Audience 1. ASFMRA Members 2. Industry leaders 3. Journalists 4. The public - with sale of a printed coffee table "history" book

5. ARCHIVING Phase One

6. Archiving - 6 months • Scan in all ASFMRA Journal articles • Photograph all journal covers • Reach out to membership and affiliates for photos, documents, etc. • Organize documents by decade • Look and record themes

7. CONTENT Phase Two

8. Content • Research by decade • Look for common themes • Develop introduction page for each section (decade) • Write all captions, sidebars, etc.

9. ART DIRECTION Phase Three

10. Art Direction • Unified visual style and theme for web and print • Establish layout for web • Establish layout for print

11. DEVELOPMENT Phase Four

12. Development • Create interactive website • Layout print book