This document provides guidance for planning the Forget Me Not Days event to raise funds for the Alzheimer's Association. It outlines selecting a coordinator, registering the office, working with the local Alzheimer's Association chapter, choosing collection locations like stores and downtown areas, creating a volunteer schedule, ordering supplies, guidelines for additional fundraising events, and submitting the funds collected. The annual Forget Me Not Days event will take place June 5-6, 2015.
1.
Erica Geske (Smith)
Notable Work Samples
Community Relations Coordinator
2014 - Present
Acted as copywriter and project manager for the following samples:
• 2016 Event calendar containing all the main events I coordinate
• 2016 Forget Me Not Days Event Planning Guide
• 2015 Forget Me Not Days Magazine – Editor
• 2014 Community Report containing all event results from that year
Additional Materials:
• Forget Me Not Days Press Releases
Can provide additional samples upon request.
2.
2016 Event calendar
3. Find out what Team CNO
is doing in the communities
where we live and work.
✔ Tune in to DailyAM and Monday’s Announcements for the Team CNO News in 90—
the fastest way to stay connected with Team CNO!
✔ Use VolunteerMatch to sign up for most Team CNO events and to log your hours.
✔ Consult your Philanthropy Liaisons and Philanthropy Committee members to help you
get involved in Team CNO.
Philanthropy Liaisons:
CARMEL
Christie Fowler
x76595
Paul Richard
x74887
CHICAGO
Jenner Robergeau
x66569
Amy Schlegel
x67415
PHILADELPHIA
Rita Ciervo
x86461
Robin Corson
x86784
160569
OUR TEAM CNO GIVING STRATEGY
CNO Financial Group supports our communities,
our associates and our customers; through
non-profit agencies that address the health and
financial wellness of middle-income Americans.
Standing up for
health and wellness.
We’re making a difference in
the lives in middle-income
Americans by supporting the
American Cancer Society and
the Alzheimer’s Association—
organizations that promote
wellness and financial health.
Supporting military families.
We’re helping honor our military
heroes by partnering with
organizations that prepare
them to re-enter civilian life.
Building stronger communities.
We’re helping improve the
communities we live in by
supporting local community
programs through the United Way.
6. 151413
2015 Forget Me Not Days Event Kit
JuneisAlzheimer’sandBrainAwarenessMonth.
the seeds of hope.
Help us plant
7. 2
Table of Contents
Organizing a Successful Forget Me Not Days Event................................... 3
The Basics................................................................................................... 6
Before the Event......................................................................................... 7
Register Your Office........................................................................................7
Select a Forget Me Not Days Coordinator........................................................7
On-Demand Videos ........................................................................................7
Working with Alzheimer’s Association.............................................................8
Choosing a Collection Location.......................................................................8
Creating an Event Schedule..........................................................................10
Coordinating Volunteers ...............................................................................11
Ordering Supplies.........................................................................................12
Online Donations..........................................................................................12
After the Event......................................................................................... 13
Collection Total Submission Guidelines .........................................................13
Collection Goals...........................................................................................14
Awards.........................................................................................................14
Additional Fundraising Tips...................................................................... 15
Guidelines for Non-Canning Fundraisers for
Public Attendees...........................................................................................17
Volunteer Waiver...................................................................................... 18
Alzheimer’s Association Donation Receipt............................................... 19
Download
Download all materials from BSPN
Sell Marketing Forget Me Not Days
8. 3
Click here to view an on-demand video that walks you through every
stage of planning a successful Forget Me Not Days event!
Step 1: Mark your calendar
Forget Me Not Days 2015 will be held nationwide June 5 6, 2015.
Step 2: Register your office at http://bnk.rs/16w7HoO
Step 3: Select a Forget Me Not Days Coordinator and/or
committee to help plan the event.
View page 7 for additional tips.
This person or committee will be responsible for:
»» Contacting and working with the local Alzheimer’s
Association
–– Best to contact them within a week of registering for the event.
–– Click here to see what chapter you have been paired with.
–– View page 8 for tips on working with the Alzheimer’s
Association chapter.
»» Booking a collection site(s)
–– Book your collection site early!
–– Store fronts and downtown areas are popular spots.
–– View page 8 for details about securing your collection location(s).
»» Recruiting and coordinating volunteers
–– Create an event schedule with one- to two-hour shifts. See
page 10 for a sample.
–– Recruit as many volunteers as possible. Agents, family, friends,
and other groups make great volunteers!
–– Waivers: Return completed participant waivers via email to
Erica Smith at erica.smith@cnoinc.com by June 1.
–– View page 11 for more information on rallying your troops.
Changes from 2014
New! Collection Submission
Procedures: View page 13 for
more details.
New! Posters going digital: We
provide the files and you can choose
to print out on a color printer or
order through EPI.
New! Forget Me Not Days
Digital Newsletters: Our new way
to communicate with you.They will
be sent to coordinators via email—
stay tuned!
New! On-demand videos: Stay
tuned to the WIRe, Perspectives,
https://bspn.bankers.com/forget-
me-not-days, or the newsletters for
the latest releases.
New! Email and social media
templates to promote your event.
Organizing a Successful Forget Me Not Days Event
9. 4
»» Order Supplies (if needed)
–– Seeds, aprons, collection canisters and posters will be available
to order at https://bspn.bankers.com/epi.
Stay tuned to the FMND Newsletter to find out when
supplies are available to order!
–– Posters are going digital this year. You can choose to click here
and download the poster file to print on a color printer or
order through EPI.
–– If you would like large event signage, click here to access the two
versions and provide to your local print store for production.
–– If you did NOT participate in 2014, you will receive a starter kit
containing 10 aprons, 10 collection canisters, and one box of
seeds (1,000 packets).
–– Please use any supplies you have left over from last year, but you
may NOT use supplies left over from events prior to 2014 due
to rebranding of Bankers Life and the Alzheimer’s Association.
–– View page 12 for more information on ordering supplies.
»» Press and Publicity
Use the following press and publicity tools to promote your event
and collection results:
–– Put up posters
–– For pre- and post-event local press support, contact Jennifer
Born at jennifer.born@cnoinc.com with the following information:
Branch Information
• Branch office location:
City State
• Collection date, location, time
• Branch manager’s contact information:
Name, phone, email
Media Outlets
• Please list the names of three local newspapers from your
area (i.e. Chicago Tribune)
• Please list the call letters of three local TV stations that are
in your viewing area (i.e. WMAQ-TV NBC 5 Chicago)
• Please list the call letters of three local radio stations in
your listening area (i.e. WBBM Newsradio 105.9FM)
–– New! Use Email and social media templates to promote your
event to friends and family
• Email: Click here to access email template and artwork.
• Social Media: Click here to access the two social media
post options available.
Links
Forget Me Not Days BSPN
Home Site
Registration Site
Order supplies
Total Submission Guidelines
Special Events Proposal Form
Waiver Forms
Donation Receipt
Business Donation Letter
BCLIC Version
Policyholder Donation Letter
BCLIC Version
Retail Store Permission
Letter Template
City Permit Request
Letter Template
Online Donation Page
Email Template
Social Media Template
For the latest stats, research,
and information about the
Alzheimer’s Association, visit
www.alz.org®.
10. 5
–– Do a Check Presentation Ceremony with your local chapter.
Click here to access the check template that can be taken to a
local printer.
Day of Event
–– Take Photos
• Make sure to take photos of your volunteers in action and
upload them to http://www.yogile.com/2015fmnd or email
them to Erica Smith at erica.smith@cnoinc.com.
We use these for FMND Magazine and other materials so
please include the following information with your photos:
BSO#_BranchCity_SequentialNumber
Example: 1052_TomsRiverNJ_001
We reserve the right to reproduce photos without permission.
–– Display event signage
• Let everyone know you’re collecting for the Alzheimer’s
Association by displaying event signage.
• If you would like event signage, click here to access the two
versions and provide to your local print store for production.
Mail your collections to the home office.
Your collections will still go to your local chapter!
–– Convert your collections to a Cashier’s Check made payable to
the Alzheimer’s Association.
–– Send your Cashier’s Check to the following address no later
than June 15, 2015:
CNO Financial Group
Attn: Erica Smith
11825 N. Pennsylvania Street
Carmel, IN 46032
–– IMPORTANT: If you have a fundraiser that falls after the June
15, 2015 deadline, contact Erica Smith at 317.817.2728 or
erica.smith@cnoinc.com immediately to make arrangements.
–– View page 13 for Collection Submission Guidelines
»» Guidelines for Non-Canning Events
–– If you wish to host a special event in addition to your canning
event, you must submit a special events proposal form no later
than March 30, 2015. Click here to access that form.
11. 6
Forget Me Not Days is Bankers Life’s signature charitable giving event to
benefit the Alzheimer’s Association. Each year, agents and employees
hit the streets to raise money and awareness for Alzheimer’s disease.
In exchange for a contribution, donors receive packets of Forget-Me-
Not flower seeds to be planted in honor of the more than five million
people with Alzheimer’s.
Our 13th annual event will take place on June 5 6, 2015.
One hundred percent of the proceeds go directly to the
Alzheimer’s Association.
The Basics
Contacts
Event Logistics
Erica Smith
erica.smith@cnoinc.com
P: 317.817.2728
Media
Jennifer Born
jennifer.born@cnoinc.com
Certificate of
Insurance Requests
Paul Podgorny
paul.podgorny@cnoinc.com
12. 7
Register Your Office
Visit http://bnk.rs/16w7HoO to register your office for Forget Me Not Days.
Select a Forget Me Not Days Coordinator
Choose a coordinator from your office to be in charge of planning the
event. It’s also recommended that you appoint a committee to help the
coordinator in the planning efforts.
If you are coordinating this year’s event, consider the tips below:
»» Book collection locations early
»» Call your Alzheimer’s Association within a week of registering.
Click here to see which chapter you are matched with.
»» Do a little planning each week leading up to the event.
»» Recruit as many volunteers as possible.
»» Keep your event manageable. It’s best to stick to collecting in
a couple locations—complicated “extra events” can be time
consuming and expensive.
»» Create an event schedule for the day of the event (see page 10
for example).
»» Don’t try to tackle too much alone—delegate some tasks to others.
On-Demand Videos
This year, on-demand training videos will be released leading
up to Forget Me Not Days 2015.
Stay tuned to the WIRe, Perspectives, https://bspn.bankers.com/
forget-me-not-days, or the newsletters coordinators will start to receive
upon registration to view these videos as they become available.
Before the Event
13. 8
Working with the Alzheimer’s Association
The Alzheimer’s Association has a network of over 80 chapters
nationwide. Click here to find out which chapter your office is
matched with.
Step 1: Call your local chapter as soon as possible.
Step 2: Share your event plan:
»» Collection Locations
»» Dates and Times
»» Expected number of volunteers
Step 3: Ask for the chapter’s feedback on your plan and, if possible,
if they can help recruit volunteers, speak to the branch, provide some
supplies—bracelets, pamphlets, etc, and/or attend the event.
Some large chapters may be able to offer their assistance promoting
the event or recruiting volunteers, but please keep in mind that many
chapters are small and only staffed by one or two part-time volunteers.
Chapters are extremely thankful for the funds you raise to support
their programs, but may not be as accessible as you would like. It’s
each branch’s responsibility to take ownership of its event and oversee
coordination and logistics.
Chosing a Collection Location
Picking a good location with heavy foot traffic is the best way to
increase your collection total.
Consider these suggestions:
»» Grocery/Department Stores
Setting up a table outside a busy a store guarantees a steady
stream of people who have their wallets on them!
General steps to reserve these locations:
1. Call the store manager to ask for permission to set up a
charity collection table in front of their store.
2. Explain that 100% of the donations collected benefit the
Alzheimer’s Association.
3. Mention the date, time, and number of volunteers you expect.
4. If the store asks you to submit a request in writing, click here to
download, personalize, and print the Retail Permit Template.
5. Some stores may request a copy of the Alzheimer’s Association
chapter’s 501(c) (3) letter proving that the chapter is a nonprofit
organization. You can request a copy from your local chapter.
6. A few weeks prior to your event, call to reconfirm your date
and time with the store.
Event Tip
Some stores will match your
collection amount at their location
with a “matching grant” contribution
of their own—instantly doubling
your collections!
Contacts
If you have trouble contacting
your chapter, please contact Erica
Smith at erica.smith@cnoinc.com
for assistance.
To learn more about the Alzheimer’s
Association, visit alz.org®.
14. 9
»» Downtown Areas
Street corners or train stations are popular spots for branches
located in busy downtown areas.
General steps to reserve these locations:
1. Contact your local government office—mayor, city hall,
town council, or village manager—and explain the event
(charitable collections on public streets are often called
“canning” or “tag day” events).
2. Mention that 100% of the donations collected benefit the
Alzheimer’s Association.
3. Provide the date, time, and number of volunteers you expect.
4. Ask if you need to obtain a charitable solicitation permit. If
so, make a list of the requirements necessary to qualify for
the permit.
5. Click here to download, personalize, and print the City Permit
Template if your town requires a written request for permission.
Certificate of
Liability
If a store requires a copy of the
Bankers Life certificate of liability,
email the following information to
Paul Podgorny at paul.podgorny@
cnoinc.com. Requests take at least
72 business hours.
• Name of store/company
• Complete address
15. 10
Creating an Event Schedule
Tips to keep in mind:
»» Divide your fundraising day(s) into 1- or 2-hour shifts.
»» Ask agents to sign up for one or more shifts.
»» Recruit other volunteers to fill in empty time slots, such as family members, friends, scout troops, etc.
»» Leave a set of supplies at the collection site for volunteers to share.
»» Appoint a coordinator to collect all of the donations at the end of the day and clean up the collection site.
Sample Event Schedule – Saturday, June 6
Collection Site 1:Walmart Collection Site 2: Main Street Market
Hours: 8am – 4pm Hours: 8am – 4pm
Total Volunteers: 8 agents Total Volunteers: 15 agents; 8 scouts
Supplies: Supplies:
»» Folding table (Ken bringing)
»» 3 posters
»» 3 aprons
»» 3 canisters
»» Half case of seeds (500)
»» 10 waters (Amy bringing)
»» Folding table (Market will provide)
»» 3 posters
»» 3 aprons (Scouts wearing uniforms)
»» 10 canisters (extra for scouts)
»» Half case of seeds (500)
»» 30 waters (Marty bringing)
Shift Volunteers Shift Volunteers
8am – 10am Amy, Ken,Tom 8am – 9am Marty, Cindy
10am – Noon Amy, Bill 9am – 10am Jen, Martha
Noon – 2pm Mark, Doug, Margaret 10am – 11am TJ, Carl, Phil
2pm – 4pm Mark, Nate 11am – Noon Phil,Aaron, Pam
4pm Coordinator picks up
donation
Noon – 1pm Allison, John
1pm – 2pm Bob, Scott
2pm – 4pm Dave, Mike, Boy Scout
Troop 110
4pm Coordinator picks up
donations
18. 13
Collection Total Submission Guidelines
This year, we are simplifying the process of submitting your collections by
having all branches mail their collections to the home office in the form
of the cashier’s check made payable to the Alzheimer’s Association.
All collections will still be given to your local Alzheimer’s Association
chapter. This new process is simply to create uniform procedures for
the submission and allow us to verify and credit you for your total
more efficiently.
Procedures and Submission Rules:
»» All Forget Me Not Days cash and coin collections must be
converted into a Cashier’s Check
»» Make payable to the Alzheimer’s Association
»» Write a memo on the front of the check stating:
–– Your BSO #
–– 2015 Forget Me Not Days
»» Collections may NOT for any reason be deposited in a personal or
business bank account. Converting collections to a Cashier’s Check
does NOT require the funds to be deposited in a bank account at all.
»» If you encounter a Cashier’s Check fee, be sure to mention
it’s for charity and you work for Bankers Life and ask them to
waive the fee. If they are unable to waive the fee at that point,
you may take the amount of the check out of the collections.
»» Send your Cashier’s checks along with any personal checks
collected to home office at the address below no later than
June 15, 2015.
CNO Financial Group
Attn: Erica Smith
11825 N. Pennsylvania Street
Carmel, IN 46032
»» Failure to submit your check by June 15, 2015 will make you
ineligible for the territory contest and any prizes UNLESS you make
other arrangements that have been approved by the home office.
–– If you have a fundraiser that falls after June 15, 2015,
contact Erica Smith at 317.817.2728 or erica.smith@cnoinc.com
immediately to see if other arrangements can be made.
After the Event
Remember—if it doesn’t
go directly to the
Alzheimer’s Association
to fund their programs,
it doesn’t count!
Please Note
Anything that can’t be converted
into a cashier’s check MAY NOT BE
INCLUDED IN COLLECTION TOTAL.
Which include, but are not limited to:
• Value of donated food
• Value of donated merchandise
(TVs, trips, gift cards, services, etc.)
• Cash or check donations that have
been promised, but not received
• Grants that have been promised,
but not received
24. 19
gratefully acknowledges a gift in association with
June 5 6, 2015
GIFT AMOUNT $
No goods or services were exchanged for this donation.
The Alzheimer’s Association is a 501(c)(3) non-profit, charitable, tax-exempt
organization dedicated to research, care and support services.
Federal Tax ID: 13-3039601
DATE
DONATED BY
25.
2015 Forget Me Not Days Magazine
26. Bankers Life’s Forget Me Not Days®
2015 Report
Volunteers raise over $350,000 nationwide | Events held in more than 200 cities
BSO 2029 • Jacksonville, FL
$35,000
OF THE YEAR!
TOP FUNDRAISER
156129
27. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 2
Branch Office Totals 2015
1014 Concord, NH
1014 C Burlington,VT
1018 Portland, Me
1018 B Bangor, ME
1018 C Augusta, ME
1033 Fairfield, CT
1033 D Fishkill, NY
1033 E White Plains, NY
1033 F New London, CT
1033 H Hartford, CT
1056 Phildelphia, PA
1056 D Allentown, PA
1056 E West Chester, PA
1056 F Northeast Philadelphia, PA
1056 G Lancaster, PA
1067 Hagerstown, MD
1067 A Winchester,VA
1067 B Frederick, MD
1098 Parsipany, NJ
1098 A Suffern, NY
1098 B Paramus, NJ
1290 Los Angeles, CA
1290 B Palmdale, CA
1290 D Pasadena, CA
1290 E North Hollywood, CA
1290 F Camarillo, CA
1850 Brea, CA
2022 Clearwater, FL
2022 A St Petersburg, FL
2022 B Spring Hill, FL
2029 Jacksonville, FL
2029 C Fleming Island, FL
2041 Columbia, SC
2041 A Florence, SC
2041 B Greenwood, Sc
3081 Grand Rapids, MI
3081 A Traverse City, MI
3081 B Mt Pleasant, MI
3083 Kalamazoo, MI
3083 A South Bend IN
3083 B Ft Wayne, IN
3083 C Michigan City, IN
3164 Detroit, MI
3164 B Troy, MI
3164 C Roseville, MI
1051 Harrisburg, PA
1052 Toms River, NJ
1052 C Staten Island, NY
1052 D South Jersey, NJ
1052 E Princeton, NJ
1052 F Brooklyn, NY
1062 Pittsburgh S, PA
1062 B Pittsburgh E, PA
1089 Cleveland S, OH
1099 Somerset, NJ
1099 A Jersey City, NJ
1161 Columbus, OH
1161 A Zanesville, OH
1169 Youngstown, OH
1835 Modesto, CA
1835 A Pleasanton, CA
2013 Ft Lauderdale, FL
2019 Daytona Beach, FL
2021 Tampa, FL
2025 Sarasota, FL
2025 B Ft Myers, FL
2025 D Melbourne, FL
2025 E Lady Lake, FL
2043 Wilmington, NC
2043 B Greenville NC
2043 F North Myrtle Beach, SC
2043 G Raleigh, NC
2045 Charlotte, NC
2045 G Boone, NC
2045 H Lake Norman, NC
2045 I Asheville, NC
2048 Greenville, SC
2048 A Spartanburg, SC
2054 Augusta, GA
2057 Charleston, SC
2059 Montgomery, AL
2082 Louisville, KY
2087 Lexington, KY
2164 Virginia Beach, VA
2173 Baltimore, MD
2173 A Annapolis, MD
2173 B Bel Air, MD
3021 Orland Park, IL
3021 E Kankakee, IL
3021 F Champaign, IL
3031 Indianapolis ,IN
3031 B Evansville, IN
3031 D Bloomington, IN
3031 E Owensboro, KY
3035 Lafayette, IN
3035 D Crown Point, IN
3051 St. Louis, MO
3055 Belleville, IL
3071 Milwaukee WI
3073 Green Bay, WI
3073 A Oshkosh,WI
3091 Lansing, MI
3091 A Ann Arbor, MI
3093 Saginaw MI
3093 A Fort Gratiot, MI
4021 San Antonio TX
4021 D Corpus Christi,TX
4021 F McAllen,TX
4042 Dallas TX
4042 B Irving,TX
4042 C Ft Worth,TX
4042 D McKinney,TX
4042 E Wichita Falls,TX
4057 Oklahoma City, Ok
4057 A Lawton, OK
4071 Kansas City, MO
4071 C Warrensburg, MO
4071 D St Joseph, MO
4071 E Harrisonville, MO
4075 Topeka, KS
4075 C Lenexa, KS
4075 D Manhattan, KS
4091 Wichita, KS
4095 Tulsa, OK
4097 Little Rock, AR
5012 Minneapolis, MN
5012 C Duluth, MN
5041 Omaha, NE
5053 Denver South, CO
5053 A Colorado Springs, CO
5053 C Grand Junction, CO
5074 Las Vegas, NV
7001 Syracuse, NY
7005 Long Island, NY
7005 A Queens, NY
7007 Albany, NY
1011 Boston, MA
1011 D Providence, RI
1068 Dover, DE
1068 A Newark, DE
1068 B Salisbury, MD
1082 Cleveland N, OH
1082 A Akron, OH
1086 Erie, PA
1086 A Grove City, PA
1086 B Jamestown, NY
1177 Dayton, OH
1291 Long Beach, CA
1291 A Santa Monica, CA
1292 San Luis Obispo,CA
1292 A Bakersfield, CA
1710 Chico, CA
1710 D Redding, CA
1710 E Eureka, CA
1725 Bay Area, CA
1725 B Daly City, CA
1820 Sacramento, CA
1820 B Santa Rosa, CA
1860 San Diego, CA
1860 A Oceanside, CA
1860 C Mission Valley, CA
2014 West Palm Beach, FL
2014 B Palm City, FL
2033 Orlando FL
2033 A Orlando, FL
2051 Atlanta E, GA
2051 B Dawsonville, GA
2058 Atlanta W, GA
2058 C Columbus, GA
2058 D Peachtree City, GA
2062 Birmingham, Al
2086 Nashville, TN
2086 B Chattanooga,TN
2086 C Bowling Green, KY
3013 Chicago, IL
3013 A Libertyvile, IL
3013 B Oakbrook Terrace, IL
3013 C North Riverside, IL
3016 Carol Stream, IL
3017 Rockford, IL
3027 Peoria, IL
3053 Cape Girardeau, MO
3053 E Marion, IL
3053 F Paducah, Ky
3074 Wausau, WI
3074 A Iron Mountain, MI
3098 Grand Blanc, MI
3098 A Commerce, MI
4024 Austin, TX
4024 C Waco,TX
4037 Albuquerque, NM
4062 Baton Rouge, LA
4161 Memphis, TN
4161 B Jackson,TN
5022 St Cloud, MN
5032 Des Moines, LA
5032 C Davenport, LA
5032 D Sioux Falls, SD
5051 Denver North, CO
5051 A Ft Collins, CO
5056 Billings, MT
5056 A Casper,WY
5094 Tacoma, WA
5097 Portland, OR
5167 Salem, OR
5167 A Eugene, OR
5167 B Medford, OR
7004 Buffalo, NY
$5,000 – $30,000
$1,000 – $4,999
$999 and Under
28. Contents FORGET ME NOT DAYS 2015
Bankers Life’s Forget Me Not Days
Magazine is published annually by
Bankers Life; it includes information
on company activities for the
enrichment of sales representatives
of Bankers Life and Casualty
Company and Bankers Conseco Life
Insurance Company.
EDITOR
Erica Geske
GRAPHIC DESIGN
Abbe Wright
Bankers Life
Attn: Carrie Jost
111 E. Wacker Drive
Chicago, IL 60601
BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 3
4 PRESIDENT’S MESSAGE
Scott Goldberg remarks on another record-setting
year of fundraising.
5 ALZHEIMER’S AWARENESS NIGHT
AT BANKERS LIFE FIELDHOUSE
Read how Bankers Life’s sponsorship of the Indiana Pacers is
helping us spread the word.
6 BANKERS LIFE COMMUNITY
CHAMPION AWARD
Learn more about this award.
7 ALZHEIMER’S RESEARCH UPDATE
Read up on promising new treatment developments.
8 THE TOP TEN
Celebrate this year’s leading fundraisers.
14 PHOTOS FROM THE FIELD
Check out snapshots of our volunteers in action.
14
5
29. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 4
PRESIDENT’S MESSAGE
Bankers Life field—
The 13th annual Bankers Life’s Forget Me Not Days
campaign has been another record-breaking year for
us and our support of the Alzheimer’s Association.
With your dedication, you helped raise over $350,000
for Alzheimer’s care and research with signature
Bankers Life community events in more than 200
cities nationwide.
In addition, Bankers Life home office and our parent
company, CNO Financial Group, pledged $150,000
in corporate donations to support the Alzheimer’s
Association’s mission on both the local and national
levels, bringing our total 2015 financial support to
over $500,000!
Since we began Forget Me Not Days in 2003, you have helped raise more than $4.1 million for the
Alzheimer’s Association through a combination of fundraisers and corporate donations. I’m so thankful to all
who have helped over the years. This success would not be possible without the leadership and dedication of
Bankers Life managers and agents.
At Bankers Life, we see first-hand the profound impact of Alzheimer’s disease. Whether through our
customers or in our own families, it is a disease that has personally affected many of us.
Every 67 seconds, a person develops Alzheimer’s disease and there is no cure. The emotional and financial
impact of an Alzheimer’s diagnosis can be devastating for many families, which is why Bankers Life is
committed in supporting the Association’s search for a cure.
Each year when you participate in Forget Me Not Days, you are living our brand promise to serve our
customers and communities while raising awareness of this important cause. On behalf of the Bankers
Life senior team, thank you for your support during this year’s campaign. I’m looking forward to your
participation again in 2016!
Be well,
Scott Goldberg
President, Bankers Life
30. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 5
BANKERS LIFE FIELDHOUSE
Alzheimer’s Awareness Night at
Bankers Life Fieldhouse
Bankers Life’s partnership with the Indiana Pacers has—once again—helped to spread the word about
Alzheimer’s disease not only in Indiana, but to basketball fans across the country.
On April 12, Bankers Life held the fourth annual Alzheimer’s
Awareness Night at Bankers Life Fieldhouse. The first 5,000
fans that entered the Fieldhouse to watch the Indiana Pacers
take on the Oklahoma City Thunder received a packet of
Forget-Me-Not flower seeds to plant in honor of more than
5 million Americans living with Alzheimer’s disease. The
seed packet was attached to an information card featuring
Alzheimer’s statistics and resources.
Highlights of the evening included:
• LED assets and Game Time program ads dedicated to the
Alzheimer’s Association
• In-game promotion of the Alzheimer’s Association
upcoming events, help line, and text to donate
• Interviews Alzheimer’s Association representatives
featured on the Jumbotron during the game
• Table in the main concourse staffed by the Alzheimer’s
Association to provide information about Alzheimer’s
disease and the services they offer
• Purple cotton candy to promote Alzheimer’s Awareness.
Bankers Life donated $1 for everyone sold, and they sold
out in the first half.
If you listen to a Pacers game on the Pacers Radio Network,
you will hear actual Pacers players speaking about
Alzheimer’s disease and the Bankers Life’s Forget Me Not
Days program. This piece is strategically timed to raise
awareness around the event.
31. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 6
Bankers Life Community Champion
The Bankers Life Community Champion Award recognizes the office that best delivers our brand
promise to support the customers and communities we serve. The honor is presented as trophy
and awarded to the top Bankers Life’s Forget Me Not Days fundraising office.
All offices that participated in Bankers Life’s Forget Me Not Days were eligible to receive the award, but only one
could be named the winner. A record-breaking year for Bankers Life’s Forget Me Not Days led to a tight race with
three offices collecting over $25,000!
And the winner is…
The winner of the 2015 Bankers Life Community Champion is 2029 Jacksonville, FL! The
office—led by Keith Lozowski—raised over $35,000 to support their local Alzheimer’s
Association and secured the top spot among all Bankers Life field offices.
Keith responded to the award, “I feel unbelievably proud of my team. They really rallied and
pushed to make a difference and be the best at collecting money for the local Alzheimer’s
Association. It’s a very rewarding experience to know that we have a team of people here
who are truly motivated to make a difference in others’ lives. This was a total team effort
that shows the passion and belief system we have here in Jacksonville.”
Keith will be presented with this award at the Bankers Life National Managers Meeting in
Las Vegas, NV.
Last year’s award winner, Dan Slattery, receiving his award at the 2015 National Managers Meeting in Las Vegas, NV.
BANKERS LIFE COMMUNITY CHAMPION AWARD
32. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 7
New Alzheimer’s
treatment research
revealed
More than 5 million Americans are living with Alzheimer’s
disease, and over 15 million are serving as their caregivers—
a tremendous physical, emotional and financial burden.
Bankers Life is working hard to be a part of the solution
to the Alzheimer’s crisis, by raising awareness and funds
through Bankers Life’s Forget Me Not Days to support
the care, support and research efforts of the Alzheimer’s
Association®
. With the dedication of groups like Bankers
Life, and a concerned Alzheimer’s community, progress is
being made toward methods of treatment, prevention and
ultimately, a cure.
During the Alzheimer’s International Conference®
2015
(AAIC®
), July 18-23 in Washington, D.C., promising
developments for new treatments were revealed by three
different labs. These treatments target misfolded proteins—
the root cause of Alzheimer’s and other diseases such as
Parkinson’s and Lewy Body Dementia.
When proteins misfold, they can start off a chain reaction of
binding to other proteins. This process continues until large
aggregates are formed. Two different misfolded proteins—
amyloid beta and tau—have been shown to be toxic to
brain cells. Their large aggregates—amyloid plaques and tau
tangles—are the hallmark brain lesions of Alzheimer’s disease.
Treatments that target more than one Alzheimer’s-related
protein may be especially useful in managing the disease.
“Alzheimer’s is very complex condition that has been
extremely hard to address with the ‘one target, one
treatment’ approach that’s been successful in other diseases,”
said Maria Carrillo, PhD, Alzheimer’s Association Chief
Science Officer. “Fortunately, we’re beginning to see
some very exciting early results new treatment approach
that targets common components of all the Alzheimer’s
proteins, which also are common to other diseases that
cause dementia. If these results can be shown in people, this
strategy could eventually have benefit not just in Alzheimer’s
but for other neurodegenerative diseases.”
Although the treatments have yet to go through clinical
testing, the results prove unique where past drugs have
failed and have a very promising outlook from the
research community.
Bankers Life is proud to be a part of efforts to support
innovative research through the Alzheimer’s Association. To read
more about the research unveiled at AAIC, visit alz.org/AAIC.
Source:Alzheimer’s Association. (2015). Promising New Treatments for Alzheim-
er’s Target Multiple Disease-Related Proteins, May Have Benefits for Several
Brain Diseases [Press release]. Retrieved from http://alz.org/aaic/releases_2015/
Sun-930amET.asp
Forget Me Not Days
Territory Contest Debut
Bankers Life’s Forget Me Not Days 2015 launched with a
new kind of contest—the Territory Contest. All four Bankers
Life territories competed to get the highest percentage of
offices in their participating in this year’s event.
To count as toward the percentage of participating branches,
an office had to register and submit a total. It was a very
close race, but the Northeast Territory claimed the top spot
with over 80% of offices participating.
Bruce Jordan, Northeast Territory Vice President, attributes
the success of the territory contest to the branch agents,
managers, and administrators that worked so hard to raise
money for this great cause. “We won the territory contest,
but the real winners are the people that benefit from the
funds we raise that could one day lead to a cure. It makes
me feel good that my team and I are doing something to
help those with this awful disease,” said Bruce.
Bankers Life has been a longtime supporter of the
Alzheimer’s Association and Bankers Life’s Forget Me Not
Days is a part of who we are as an organization. “It’s a way
for us to show our customers we aren’t just interested in
making money, but that we care about the market we serve,”
adds Bruce.
ALZHEIMER’S RESEARCH UPDATE
33. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 8
BRANCH OFFICES OF 2015
BSO 1850 • Brea, CA $6,731
“Forget Me Not Days is part of our culture all year
at 1850. Many of us have been directly affected by
Alzheimer’s and we celebrate every donation we receive.
My favorite moment from this year’s event was seeing
my desk flood with donations from agents after I had
announced how close we were to our goal. It showed
our team’s passion for the cause.”
~~ DeLaura Kurkowski, Unit Field Trainer
BSO 3083 • Kalamazoo, MI $7,024
3083 A South Bend, IN; 3083 B FT Wayne, IN;
3083 C Michigan City, IN
9
34. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 9
THE TOP TEN
6
8
BSO 1290 • Los Angeles $8,542
1290 B Palmdale, CA; 1290 D Pasadena, CA;
1290 E North Hollywood, CA; 1290 F Camarillo, CA
“Living a life of significance is about opening our hearts
to love more, opening our arms to hug more, opening
our eyes to see more, and finally living our lives to
serve more. Forget Me Not Days allows us to give
back to our community and reveals that we aren’t only
about success, but about significance.”
~~ Farshad Asl, Regional Director
BSO 1067 • Hagerstown, MD $8,833
1067 A Winchester, VA; 1067 B Frederick, MD
“Bankers Life’s Forget Me Not Days gives our
office another opportunity to serve seniors and our
community—it’s a real team building experience. It’s also
a chance to compete nationally with the other offices to
serve a great cause. The spirit of competition between
offices ensures we stay focused on our game.”
~~ Todd Varney, Branch Sales Manager
7
BSO 3164 • Detroit, MI $10,184
3164 B Troy, MI; 3164 C Roseville, MI
“Bankers Life’s Forget Me Not Days is a way for us to
give back to our community. I love seeing my team work
together to support the fight against Alzheimer’s.”
~~ Thomas Chiaravalli, Branch Sales Manager
35. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 10
BSO 1056 • Philadelphia, PA $18,252
1056 D Allentown, PA; 1056 E Westchester, PA;
1056 F Northeast Philadelphia, PA; 1056 G Lancaster, PA
“Participation and excitement is key to success. If we did
not have all the agents and managers taking a piece of
ownership toward the final goal, we simply would not
have collected the amount we did. The agents are the
true HERO’s (Helping Everyone Remember Oneself).”
~~ Alicia Dunchak, Unit Field Trainer
BSO 3081 • Grand Rapids, MI $18,252
3081 A Traverse City, MI; 3081 B Mt Pleasant, MI
“My favorite part of this year’s fundraiser was to
watch the family involvement around the event. We
had spouses, friends, parents, policyholders, and kids
helping us collect money. Some of the kids are our best
fundraisers—they’re rock stars, future Bankers Life
agents. People can’t tell them no!”
~~ JD Osterhouse, Branch Sales Manager
5
4
THE TOP TEN
36. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 11
BSO 1018 • Portland, ME $29,050
1018 B Bangor, ME; 1018 C Augusta, ME
“Portland Maine BSO 1018 takes Forget Me Not Days
very seriously. It has become part of our overall culture.
Everyone gets involved and enjoys being part of it. It’s
our key to success year over year.”
~~ Scott Barker, Branch Sales Manager
3
THE TOP TEN
37. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 12
2
BSO 1033 • Fairfield, CT $32,890
1033 D Fishkill, NY; 1033 E White Plains, NY;
1033 F New London, CT; 1033 H Hartford, CT
“Bankers Life’s Forget Me Not Days is definitely a big
part of our culture. It’s always great to see everyone
come together for a good cause and we were able to
make some great connections in the community as a
result.”
~~ Lisa Freeman, Recruiter
THE TOP TEN
38. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 13BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 13
BSO 2029 • Jacksonville, FL $35,038
2029 C Fleming Island, FL
“Our office is aware of how devastating Alzheimer’s can
be to a family. We have had quite a few agents who
have been personally affected by the disease. Giving
back to such a great cause helps provide service beyond
just the policies we sell.”
~~ Adam Rutstein, Bankers Life Agent
Jennifer Mims, Branch Office Coordinator
THE TOP TEN
39. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 14
ABOVE: BSO 2043
Wilmington, NC
ABOVE: BSO 1169
Youngstown, OH
ABOVE: BSO 2025
Sarasota, FL
ABOVE: BSO 74057
Oklahoma City, OK
BELOW: BSO 2054
Augusta, GA
ABOVE: BSO 2051
Atlanta E, GA
ABOVE: BSO 5041
Omaha, NE
PHOTOS FROM THE FIELD
40. BANKERS LIFE’S FORGET ME NOT DAYS 2015 I 15
PHOTOS FROM THE FIELD
RIGHT: BSO 1860
San Diego, CA
BELOW: BSO 1835
Modesto, CA
ABOVE: BSO 5074
Las Vegas, NV
ABOVE: BSO 4095
Tulsa, OK
ABOVE: BSO 4062
Baton Rouge, LA
BELOW: BSO 2173
Baltimore, MD
ABOVE: BSO 5167
Salem, OR
43. CNO IN OUR COMMUNITY
Standing up for health and wellness. Supporting military families.
Helping build stronger communities.
160729
44. Our Communities
CNO Financial believes in building stronger communities
for our customers, our associates and our neighbors.
2014
by the numbers
• Associates volunteered more than 14,000 hours.
• CNO Financial, our associates and insurance producers gave over
$1.3 million to nonprofit organizations benefitting communities
across the nation.
• Nearly $400,000 more was contributed by associates and agents
who volunteered their time to raise funds through public donations.
Our giving strategy
CNO Financial Group supports our communities, our associates and our
customers through nonprofit agencies that address the physical and financial
health and wellness of middle-income Americans and military families.
45. $680,000
contributed through
associate giving campaign
Over 1,600
hours given in Afternoon
of Service volunteer event
• American Red Cross
• Carmel Center for Performing Arts
• Gleaners Food Bank of Indiana
• Indianapolis Indians
Other community-building partners
45 Families
assisted by holiday giving project
• Indianapolis Symphony Orchestra
• Meals on Wheels Chicago
• Pacers Foundation
• WFYI Public Media
CNO Financial has enjoyed a partnership with United Way for 15 years. CNO is a 14-time
recipient of the Company that Cares award and is a Spirit United Award winner.
Our Team CNO employee volunteer program was honored with the EVP of the Year
Award from the Central Indiana Corporate Volunteer Council in 2014. Our associates
donated over $415,000 during our annual campaign, in addition to more than
$265,000 in corporate matching funds. The company provided an additional $50,000
to give holiday gifts and groceries to 45 families in three cities. Our first Afternoon of
Service volunteer event involved over 400 associates, who gave 1,600 hours of service
to United Way agencies.
Over 400
Afternoon of Service volunteer
event participants
46. Physical and Financial
Health and Wellness
CNO Financial believes in standing up for health and wellness
for our customers, our associates and our neighbors.
47. $337,000
collected
in 12th annual Bankers Life
Forget Me Not Days event
5,000 packs
of seeds
distributed to Indiana Pacers
fans at Bankers Life Fieldhouse
More than
1,000 agents
and associates
in more than 200 cities participated
in Forget Me Not Days
$8,700 raised
by Walk to End Alzheimer’s teams
in Chicago and Indianapolis
$
CNO Financial is a longtime supporter of the Alzheimer’s Association, which has
partnered with the Bankers Life brand since 2002. Our signature program, Bankers
Life’s Forget Me Not Days®
, has collected and contributed over $3.7 million to the
Alzheimer’s Association.
Our Forget Me Not Days Night at Bankers Life Fieldhouse raises awareness of
Alzheimer’s disease and directs those who need help to the resources available from
the Alzheimer’s Association. In 2014, CNO Financial and Bankers Life associates and
insurance agents raised $462,500 through Forget Me Not Days, the Walk to End
Alzheimer’s and a $100,000 corporate donation.
48. 2,700
pink bracelets distributed
on Pink Friday
$50,000
HOPE grant
Over $7,000
raised by Making Strides Against
Breast Cancer team
Other health and wellness partners
CNO Financial believes in the mission of the American Cancer Society. Under the
Washington National brand, we are a proud partner of their mission.
In 2014, American Cancer Society was supported with over $72,000 in corporate
donations, associate fundraising and a grant from the Health Opportunity through
Partnership in Education (HOPE). HOPE grants are made possible through the
contributions of Washington National policyholders. In 2014, we held our first Pink
Friday event, asking our associates to wear pink to support breast cancer awareness.
Each associate received a pink bracelet to wear.
• American Diabetes Association
• American Lung Association
• Arthritis Foundation
• Indiana Blood Center
49. CNO Financial supports military families through our partnership with the Military
Warriors Support Foundation, which helps to place our nation’s heroes on the path to
lifelong financial security. In 2014, CNO and Bankers Life supported Military Warriors
Support Foundation through a combination of corporate donations and fundraising
totaling $120,000—enough to help six veterans pursue homeownership. For each
hero, we provided $20,000 to cover a financial mentoring program for the family.
This program is required for the veteran to receive the deed to his or her home, and is
designed to reduce debt and prepare the family for the financial realities of civilian life.
$120,000
raised and donated
6 heroes
sponsored
Military Families
CNO Financial believes in supporting our nation’s
military families. We do that through our partnership
with Military Warriors Support Foundation.
50. CNO COMMUNITY SPIRIT AWARDS
CNO Financial believes in supporting causes that are important to our associates. Since
2010, CNO has awarded $100,000 to organizations where our associates volunteer their
time and talent. In 2014, CNO made its fifth annual Community Spirit Award grants to
seven nonprofit organizations.
The awards honor associates who make an extraordinary social impact in their communities,
demonstrate strategic involvement and dedication to getting results, and maintain a
compelling and enduring commitment to the agencies they support. The winners are
selected by a panel of associates representing all of the company’s major locations and
departments. Through CNO’s partnership with the nationally acclaimed Jefferson Awards for
Public Service, each Spirit Award winner also received a Jefferson Award.
Award of Excellence
$10,000 grant from CNO to the nonprofit organization, plus a trip for the winner
to Washington, D.C., to represent CNO at the national Jefferson Awards ceremony.
Pat Lavelle
AIDS Fund
Award of High Achievement
$5,000 grant from CNO to the nonprofit organization
Lester Trotter
Susan G. Komen Central Indiana
Awards of Merit
$1,000 grant from CNO to the nonprofit organization
Julie Bullard
Big Brothers Big Sisters of Central Indiana
Kathy Isoda
Naperville Area Humane Society
Letitia Koch
Special Olympics
Terri Scott
American Red Cross
Sanja Vujic
Cabrini Connections
53. Apr 1, 2016
Bankers Life Goes Purple to Spread Alzheimer's Awareness
Bankers Life and Alzheimer's Association will kick off Forget Me Not Days at Bankers
Life Fieldhouse at April 6 Pacers game
CARMEL, Ind., April 1, 2016 /PRNewswire/ -- Bankers Life, a national life and health insurance
brand of CNO Financial Group, is once again teaming up with theAlzheimer's Association
Greater Indiana Chapter to raise awareness of Alzheimer's disease.
The annual Bankers Life Forget Me Not Days event, Alzheimer's Awareness Night, will take
place Wednesday, April 6, at Bankers Life Fieldhouse.
Volunteers outfitted in purple t-shirts will distribute packets of Forget-Me-Not flower seeds to the
first 5,000 fans arriving at the Indiana Pacers vs. Cleveland Cavaliers game. Fans will be
encouraged to plant the seeds at home in honor of Indiana'sAlzheimer's patients and their
families. Association helpline information is included on the packets for patients and families in
need.
The event will also include purple cotton candy available for purchase. For every sale of the
sweet treat, Bankers Life will donate $1 to the Alzheimer's Association Greater Indiana Chapter.
An estimated 5.3 million Americans – including 110,000 Hoosiers – live with Alzheimer's
disease, and those numbers are projected to increase exponentially, according to the
Alzheimer's Association.
With so many in our community affected by Alzheimer's, Bankers Life remains committed to the
fight against this disease, said Scott Goldberg, president of Bankers Life. We are proud of our
longstanding partnership with the Alzheimer's Association, which makes it possible for us to
contribute toward the advancement of critical research and support programs for affected
Hoosier families.
Alzheimer's disease is the sixth-leading cause of death in the United States, saidLeah
Shattuck, communications director of the Alzheimer's Association Greater Indiana Chapter. We
appreciate the support of Bankers Life and CNO Financial Group for their remarkable efforts to
raise funds and awareness of Alzheimer's disease, which helps provide care and education for
affected families in our community.
Since 2003, Bankers Life has supported the Alzheimer's Association with more than$4.1
million for care, education and research programs, including collecting and donating more
than $500,000 last year alone.
About Bankers Life
Bankers Life focuses on the insurance needs of middle-income Americans who are near or in
retirement. The Bankers Life brand is a part of CNO Financial Group, Inc. (NYSE: CNO), whose
companies provide insurance solutions that help protect the health and retirement needs of
working Americans and retirees. There are more than 5,000 Bankers Life insurance agents at
over 300 offices across the country. To learn more, visit BankersLife.com.
About the Alzheimer's Association
The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's
care, support and research. Its mission is to eliminate Alzheimer's disease through the
54. advancement of research; to provide and enhance care and support for all affected; and to
reduce the risk of dementia through the promotion of brain health. Its vision is a world without
Alzheimer's. For more information, visitalz.org.
SOURCE Bankers Life
Sep 1, 2015
Forget Me Not Days Fundraiser Elevates Bankers Life's Alzheimer's Association Support
to $500,000
Annual Event Raises Over $350,000 to Support Care, Education and Research
CHICAGO, Sept. 1, 2015 /PRNewswire/ -- After a successful Bankers Life's Forget Me Not
Days fundraiser held throughout the country, support for the Alzheimer's Association from
Bankers Life and its parent company CNO Financial Group has grown to $500,000 for 2015.
Bankers Life is a national life and health insurance brand that focuses on the insurance needs
of Americans who are near or in retirement.
Forget Me Not Days is Bankers Life's annual street corner fundraising campaign to raise
awareness of and collect money for the Alzheimer's Association. Nationally, this year's Bankers
Life's Forget Me Not Days event collected just over $350,000, a four percent increase over last
year. In addition, Bankers Life and CNO Financial Group pledged $150,000 in corporate
donations to support the Alzheimer's Association's mission.
Bankers Life's Forget Me Not Days represents our commitment to supporting the Alzheimer's
Association and its efforts to end this devastating disease, said Scott Goldberg, president of
Bankers Life. We look forward to the event each year, hitting the streets to collect money and
educate our community about Alzheimer's and its impact on the growing Baby Boomer
population.
The event is called Forget Me Not Days because in exchange for their donations, individuals
receive packets of Forget-Me-Not flower seeds to take home and plant in honor of families
across America who are facing or have lost someone with Alzheimer's.
In its 13th
record-breaking year, more than 1,000 Bankers Life agents, associates and
Alzheimer's Association volunteers took to the streets in June to collect donations from
passersby. Volunteers collected in more than 200 cities across the country and over 200,000
packets of Forget-Me-Not flower seeds were exchanged for donations.
With more than 5 million Americans living with Alzheimer's and 15 million people providing
care, support for the cause is more critical than ever. The ongoing dedication of Bankers Life
and their employees to the Alzheimer's Association is always significant and greatly
appreciated, said Beth Kallmyer, vice president, constituent services, Alzheimer's Association.
The commitment made by Bankers Life volunteers in communities to raise awareness and
collect funds for critical Alzheimer's Association care, support and research programs is
meaningful and will help ensure that families have the support they need, while also advancing
research to change the course of this devastating disease.
One hundred percent of the money collected during Forget Me Not Days is donated to the
Alzheimer's Association, the largest nonprofit funder for Alzheimer's research in the nation.
55. Since 2003, Bankers Life's Forget Me Not Days has helped provide more than $4.1 million to
the Alzheimer's Association.
About the Alzheimer's Association
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care,
support and research. Its mission is to eliminate Alzheimer's disease through the advancement
of research; to provide and enhance care and support for all affected; and to reduce the risk of
dementia through the promotion of brain health. Their vision is a world without Alzheimer's. For
more information, visitwww.alz.org.
About Bankers Life
Bankers Life focuses on the insurance needs of middle-income Americans who are near or in
retirement. The Bankers Life brand is a part of CNO Financial Group, Inc. (NYSE: CNO), whose
companies provide insurance solutions that help protect the health and retirement needs of
working Americans and retirees. There are more than 5,000 Bankers Life insurance agents at
over 300 offices across the country. To learn more, visit BankersLife.com.
SOURCE Bankers Life
Aug 22, 2014
Bankers Life Increases Alzheimer's Association Support to $436,000
CHICAGO, Aug. 22, 2014 /PRNewswire/ -- Through its annual fundraiser and a separate
corporate donation, Bankers Life has increased its financial support to theAlzheimer's
Association in 2014 to $436,000.
Bankers Life's annual Forget Me Not Days event raised just over $336,000 for the Alzheimer's
Association, up slightly from what was collected last year. In addition, Bankers Life– the national
life and health insurer focusing on the retirement market– recognized the Association on a
national level with a $100,000 donation to aid in the support of the Association's mission.
In its 12th
record-breaking year, more than 1,000 Bankers Life agents, associates and
Alzheimer's Association volunteers took to the streets in May to collect donations from
passersby. Volunteers collected in more than 200 cities across the country and over 200,000
packets of Forget-Me-Not flower seeds were exchanged for donations.
I am always awed by the number of volunteers who come out to support our annual fundraising
event and equally impressed by the donations collected each year, saidScott Goldberg,
president of Bankers Life. Forget Me Not Days reminds us how far-reaching Alzheimer's
disease is, and of its painful and pervasive impact on families. Bankers Life is honored to aid the
Alzheimer's Association in its critical mission to increase awareness and advance education,
research and treatment for this devastating disease.
The longstanding commitment by Bankers Life and their associates to the Alzheimer's
Association is always inspiring and sincerely appreciated, said Beth Kallmyer, vice president,
constituent services, Alzheimer's Association. With more than 5 million Americans living with
Alzheimer's and 15 million people providing care, support for the cause is more critical than
ever. The effort made by Bankers Life volunteers to blanket street corners to raise awareness
and collect funds for critical Alzheimer's Association care, support and research programs is so
valuable and will contribute to changing the course of this devastating Alzheimer's disease.
56. Since the fundraiser's start in 2003, Bankers Life has provided the Association with over $3.7
million for care, education and research programs.
About the Alzheimer's Association
The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's
care, support and research. Our mission is to eliminate Alzheimer's disease through the
advancement of research; to provide and enhance care and support for all affected; and to
reduce the risk of dementia through the promotion of brain health. Our vision is a world without
Alzheimer's. For more information, visitwww.alz.org.
About Bankers Life
Bankers Life focuses on the insurance needs of middle-income Americans who are near or in
retirement. The Bankers Life brand is a part of CNO Financial Group, Inc. (NYSE: CNO), whose
companies provide insurance solutions that help protect the health and retirement needs of
working Americans and retirees. There are more than 5,000 Bankers Life insurance agents at
over 300 offices across the country. To learn more, visit BankersLife.com.
SOURCE Bankers Life
