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1. Research
Your Name

2. Existing Product
Call of duty Mobile:
It’s a game cover, made in a studio
Its aimed for phone users
On 1/3rd of the image there's the
main character, which represents
high value
There is a helicopter in the
background representing
action and chaos

3. Existing Product
Post-production
Explosions representing
action
Helicopter in the
background
representing action
and chaos
There is 2 characters on
the front of the image ant
they represent them being
the good side, and the
ones in the background
are enemies because
they're more distant

4. Existing Product
The main character is in
front and on the side
there is other characters
representing as team
mates

5. Existing Product
Front angle,
centered and
symmetrical with the
characters, theres an
explosion in the
background, the
characters carrying
weapons, the
characters are
wearing glasses and
uniforms, to hide
identity, the color
schema is (green,
black, grey ,orange,
red), the characters
are located in a
warzone, there is 1
female and 4 males
in the image.
People would like to play it
because it looks with lots of
action and fast paced playing

6. Research Analysis
• What common features do the researched
products have? They have very similar colour
schemes representing action
• What aspects of the research will you include
within your on work? The colour scheme will
which will give the game the desired
appearance

7. Questionnaire Analysis
Survey Monkey Link:

8. Audience research
• Observation: 50% is under 18
• What this says about my audience: I should make sure
there will be content suitable for people that age
• How will your product appeal to this audience:
including content that is relevant for that age range

9. Audience research
• Observation: 62% are males
• What this says about my audience: that males are the
most interested in this type of games
• How will your product appeal to this audience: making
it relevant to the gender that likes it the most

10. Audience research
• Observation:75% like call of duty
• What this says about my audience: people prefer games with the mechanics of
COD which are easy to play and understand
• How will your product appeal to this audience: it will be inspired or be similar to
COD to make it appealing for people, but not exactly the same so that they don’t
get bored or feel like they are playing a game they’ve played before

11. Audience research
• Observation:50% find videogames fun
• What this says about my audience: that they enjoy
videogames
• How will your product appeal to this audience: make
the game fun for the audience

12. Audience research
• Observation: all people associate war or action games with green,
black, red, grey
• What this says about my audience: people will know what your
game represent using a colour scheme people associate it with
• How will your product appeal to this audience: using a colour
scheme people associate with war games

13. Audience research
• Observation: half of people are mostly interested in watching
videos
• What this says about my audience: the chance of people getting the
game will be higher if there is video content about the game
• How will your product appeal to this audience: making appealing
video content for people

14. Audience research
• Observation: all elements make people play videogames
• What this says about my audience: its important to take into
account all interests of people to make a game people will be
interested in
• How will your product appeal to this audience: taking consideration
in all aspects

15. Audience research
• Observation: 55% of people watch the trailer to the end
• What this says about my audience: people like to watch
trailers in order to see if they think they will like the game
• How will your product appeal to this audience: making a
trailer appealing to the people

16. Audience research
• Observation: 89% of people would only pay 50£
• What this says about my audience: people would like
an affordable price of a game
• How will your product appeal to this audience: make it
an affordable and reasonable price

17. Audience research
• Observation: people have mixed interests about videogames
• What this says about my audience: that people like different styles
in the game
• How will your product appeal to this audience: make it the style
that people are interested the most

18. Interviews

19. Interview 1
• What your favourite game? COD MW
• What you think is important for a videogame?
Graphics, items in the game and game controls
• What is a fair price for a videogame type like
the one I have planned? 20£-25£

20. Interview 1
• Observation: likes call of duty
• What this says about my audience: that they
like good graphic and well done games
• How will your product appeal to this
audience: making a game with good graphics
and with a reasonable price

21. Interview 2
• What game do you like? Minecraft
• What do u like in a game? The combat
• Is story important in a game? YES
• Is game controls important for you? NO
• Why do you play games? Cause they’re fun and
YES

22. Interview 2
• Observation: thinks the story is important in a
game, likes the combat, likes Minecraft,
doesn’t think controls are important, likes
games because they fun
• What this says about my audience: they think
games are fun and like action
• How will your product appeal to this
audience: make a good relevant story for the
game and include action in the game

23. Audience Profile

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research: I think it’s the best and the most valuable one,
because you can answers on the large scale of peoples interests
– Questionnaires: I think they can be good if you want to know about a
specific question
– Interviews: they take time but if you can make lots of them they can a
good as results as product research but less efficient

26. Research Evaluation
– What sort of a response did you get? I got varied results when it comes what
games they like, but everyone seems too agree with a high quality and unique
game
– How did you distribute your survey? Give an advantage and a disadvantage
• I used survey monkey to distribute my survey link
to people of my class, I sent my email to my
classmates, takes time to create a survey and if
you want to make the survey a large scale thing
to random people it costs money, but as a local
thing you can send to your friends and get good
feed back, its efficient, its easy to create a survey