This document provides an overview of social media and communications strategies. It discusses the rise of new media like blogs and social networks and their impact on trust and transparency. It also covers best practices for using different social media platforms like Twitter, including analyzing profiles, using hashtags and lists, monitoring conversations, and engaging with influencers. The document emphasizes building relationships, listening to customers, and focusing on conversations over broadcasts.
8. Plenty of Options Public Affairs Customer Relations Investor Relations Labor Relations Community Relations Industry Relations Media Relations Analyst Relations Public Relations
16. Analog Dollars to Digital Pennies Source: Newspaper Association of America
17. Online News Consumption on the Rise November 13, 2009 +1,850% -25% -52% +18% -41% -27% % of adults (% of all Americans who âregularlyâ go to news source: PRC People/Press) Source: Pew Internet
18. News Topics Americans Explore Online Source: Pew Internet Percentage of internet users who get news and information online by topic Whatâs the National News Impact?
19. News Sites American Explore Online Source: Pew Internet Percentage of internet users who sited each type of site as their favorite
55. Social Media Discoverability and Amplification Email SEO Websites New Media Blogs/Podcasts Pure Social Networks Content Social Networks Monitoring Microblogging
56. National News Influencers Regional News Local News Trade Press Target Audience Exclusives & Embargos are a Foolâs Game Bloggers Podcasters
86. Photo by John Trainor Youâre No Longer a Lone Sharp Shooter
87. Photo by o0besesed Social Media Communications is a Team Sport
88. Chose Your Congregation Wisely Inspired by â Twitterville â â Pg. 51 Invest time looking for fence sitters who express themselves in social media -- doubters who might be turned into believers through conversation. by Beth Rankin by Glen Kirk by lilâbear
109. Social Media New Rules of Engagement: Channel Map Email SEO Websites New Media Blogs/Podcasts Pure Social Networks Content Social Networks Monitoring Microblogging
125. Main Nav by Topic Sub Nav for Media Column 1 Column 2 Column 3 Column 4 Lead Story with Clickable Thumbnail Logical Path Headline Thumbnails in Index Site Search Press Info Subscriptions Sub Headline Primary Emphasis Hot Topics Secondary Emphasis Online Newsroom Design
126. Subscription Kiosk with RSS, Email and Sharing The Subscription Kiosk should be used as a function element on every page within the online newsroom. Subscription Kiosks
127. Clickable RSS Text and Icon Step One â Visitor clicks the RSS text or icon. Subscription Kiosks - RSS
128. Category Feed Sub Category Feed Sub Category Feed Generates Custom RSS Feed Help Screen Subscription Kiosks â Custom Feeds
129. Step Threeâ Branded icons help visitors move their subscriptions into their RSS reader of choice, subscribe via browser or view a raw feed. One Click Subscription to Google Reader or iGoogle Subscribe via Internet Explorer or Firefox View Raw RSS Feed Close Option Subscription Kiosks â One-Click Import
130. Clickable Alerts Text and Icon Step One â Visitor clicks the Alerts text or icon. Subscription Kiosks â Email Alerts
131. CAPTCHA Code function with audio accessibility for visually impaired visitors Subscriber enters email address Confirmation message Subscription Kiosks â Email CAPTCHAs and Confirmations
132. Step Threeâ Visitor clicks on an unique hyperlink sent to the registered email address from the newsroomâs domain. Unique URL Email Sent from Online Newsroom Domain Subscription Kiosks â Email Authentication Links
134. Clickable Share Text and Icon Step One â Visitor clicks the Share text or icon. Subscription Kiosks - Sharing
135. Clickable Share Text and Icon Forward via Email Format to Print Page Title, Website, Category, Publisher (Specific to General) Facebook CAPTCHA Permalink Subscription Kiosks â Sharing via Social Networks
136. Optional Comments Field CAPTCHA Recipientâs Email Subscription Kiosks â Sharing via Email User Comment Page Title URL
137. Experts Database Searches âArea of Expertiseâ field (manually entered) Expert Database Search Results Paginated Results Newsroom Links Expert Detail Page Sort By Option Thumbnail Image
184. Demo: Wikipedia RSS feed in Google Reader Edits to the Wikipedia article appear in real time Edits by Anonymous Users
185. Demo: Monitoring Online Forums in Google Reader Show Tools link in Menu Bar Opens RSS Option
186. Demo: Monitoring Online Forums in Google Reader Forums RSS Feed Loaded in Google Reader Click âManage subscriptionsâ link to put feeds into folders
194. Email Notifications â Some 71% of internet users say they get news forwarded to them through email and automatic alerts and updates and 11% of cell phone owners have alerts sent to their phones via text or email.â Pew Internet
200. Anatomy of Twitter Since the last browser refresh Number of unused characters The Tweets of everyone Iâm following Tweet Field
201. Anatomy of Twitter: @replies, ReTweets & Trends My @reply, in full view of others Where to find your @replies Tweet directed to me, in full view of others Most popular terms on Twitter right now Distribute this Tweet to my followers
204. Anatomy of Twitter: Direct Messages or DMs Where I find my DMs Private conversation between me and Steve To minimize spam, I can only DM someone following me
205. Anatomy of Twitter: Favorites Tweets Iâve Favorited Where my Favorites are
206. Anatomy of Twitter: Following Lists Options Tweeters Iâm Following Expanded View Option
207. Anatomy of Twitter: Followers Followers Iâm Following Tweeters Following me List View Option Click âfollowersâ to view everyone youâre following
208. Anatomy of Twitter: Aesthetics Where to change the look of your Twitter webpage Choose a standard design Upload a custom background Where to find your settings
224. Twitter: Value Proposition â 's smallness allowed more posts to go up more frequently. Likewise, it was faster and easier for people to respond, and thus the conversation moved faster and very often went further on Twitter than it did on standard blogs," Excerpted from Twitterville by Shel Israel
225. PSNH Twitter Strategy Twitter ID & Password Updates in Reverse Chronological Order Twitpic Link Twitpic Link & Caption Emailed Image & Subject Headline Posted on Twitpic
233. Contact Info (310) 455-4000 Phone eric[at]ericschwartzman[dot]com Email ericschwartzman.com Website ontherecordpodcast.com Podcast spinfluencer.com Blog ericschwartzman Friendfeed @ericschwartzman Twitter facebook.com/ericschwartzman Facebook linkedin.com/in/schwartzman Linkedin Copyright applies to this document â some rights reserved. This work is licensed under a Creative Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
www.Cap.org Client is the communications department. Head of Marketing and PR Sandra Greer, marketing Maureen and Julie are PR people Historically 2 to 3 VNRs per year Figure out how to do new media. Help us. 15,000 pathologists in the US -Challenges: Not enough pathologists Want encourage more students to become pathologists Image problem, nerds in labs Patients are resistant to paying for pathologists because they donât see the work get done They want to teach their individual members to be better doctors and to run their practices more efficiently [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
If we could find a way to fit our story neatly within one of their editorial beats, we could use them to do our bidding for us. Please we got the added credibility of an endorsement from a seemingly neutral third-party. We controlled how the message was delivered through spokespeople and media training. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Visibility and Credibility through Neutral Third Parties. Practice of managing the flow of information between an organization and its publics. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
And we made sure that the messages were distributed to coincide with news media cycles. And when the web first appeared, before it was easy for anyone to publish content to it, it was used to repurpose mainstream fare. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
We werenât really hearing back from people at the time, so if we upset them by hogging the conversation, we never really knew it. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Conversation through volume and frequency. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Cheaper and more targeted than airplane pamphlet drops. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
What You Say vs .What You Do [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
What You Say vs .What You Do [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
What You Say vs .What You Do [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
60 Minutes â Highest rated news program, average 8 to 9 million viewers This was viewed over 13 million viewers Not suggesting you have to put a noose around to get that kind of attention, but the example puts the reach of online video in context. What you say vs. What You Do Ivory Tower Marketing Personal publishing tools like blogs and podcasts and if you donât actually deliver on that message, theyâre going to cry foul, and itâs going to tarnish your reputation. So you canât just cook up some sales pitch. You canât just say youâve got the greatest product in the world. Buy our product. It canât just be talk. You have be honest. In other words sir, if you tell your wife you were out drinking with the guys last night, that better be were you were, cause sheâll know. Companies and brands are being judged now on a lot of levels. People have all this information because of the internet and they know what youâre doing. You canât tell people, youâre really great, and then launch some fake grassroots blog or podcast thatâs supposed to look like itâs consumer generated and isnât, or tell everyone that youâve successfully installed the underpinnings of democracy in a country war torn by sectarian violence, because people have camera phones, and regardless of the fact that youâve got a highly-gifted communicator like Karl Rove at the reigns, theyâre going to upload a video of Saddam Husseinâs execution and if it looks like a hooligans lynch mob instead of rule of law, it doesnât matter how loud you shout, because theyâre going to know youâre a faker, and theyâre not going to trust you anymore. So now you need to think about how you can actually get your message directly to your constituents to build trust, to deliver on your promises. A way to actually tell and show people why they should pay attention to what you have to offer. So now you that youâre no longer dependent on the mainstream media to reach your target audience, the question shifts from what kind of gimmicky ad campaign can we come up with, to how can we produce media that will be really compelling, useful and valuable. How can we give thewm something that canât get anbywhere else? [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
What You Say vs .What You Do [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Social Antibodies [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Hopefully, Iâve given you better understanding of some the trends, threats and opportunities that exist online. MSM no longer dominant Donât need a printing press or signal. The personal publishing revolution is under way. Resistance is futile, and denial is not a business strategy. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
News is Frequent Updating [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Accuracy dimishes as the conversation persists [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Truth for Some People [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
The person of the year is you. Itâs all of you. The person of the year is everyone . Of course, you canât see it with this projector because see with this particular bulb, but it actually says in very small letters, under the word YOU, âexcept Mel Gibsonâ Super Bowl advertisers, who pay as much as $2.6 million to air a 30-second spot, usually have good reason to leave the creation of their ads to the professionals. But with all the current buzz about "user-generated content," next month's game will feature three ads designed either completely, or in part, by ordinary people. IMPORTANCE OF COMPELLING CONTENT Time Magazine named the person of year YOU, because how people consume and interact with media is changing. Weâre moving to a scenario where consumers can filter out the brands they donât want to hear from. You canât just interrupt them with a 30-second ad because theyâre going to fast forward right through it. You canât just blitz the marketplace with a message and count on that producing awareness and changing mindsets about your brand. The media landscape is becoming increasingly fragmented, so now you need to stand out on an on-demand marketplace, among the millions and millions of content creators on YouTube, and on iTunes and in the blogosphere. And the question is, how are you going to get consumers to opt-in to your message? How are you going to develop content that generates word of mouth? You need exclusive, compelling, entertaining content that they actually take the time to download. So youâre going to have to give them something that they canât get anywhere else. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Trust Agents - Pg. 213 - Share your influence, even if you have only a little...Whatever means you use, help those who have fewer readers than you do. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Center Informs the Edges â Edges Inform the World [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
It's wonderful how blogs can provide you with new knowledge, insight, and perspective, and you should certainly carry what you learn with you when you leave your computer. But all the bickering, arguing, correcting, and other antics it took to get there? Leave those behind -- no need to bring your blog-capades home with you. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Youâve thought about the fact that people might want certain information about your product, brand or service and published it online so that if I want it. I can easily find it. And if you havenât, the assumption is that your either arrogant or incompetent, and Iâll exercise my right as a consumer to find a brand that has. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Truth for Some People [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
At the 91 st Annual American Legion Convention in August Joint Chiefs Chairman Mullen said, âThe war in Afghanistan is about defeating al-Qaida and its allies, but to do that, we have to defeat the choices those extremists are forcing on the people of Afghanistan. This isnât a war against something; itâs war for something, the trust and confidence of the people who live thereâŠâ Social media is channel for building trust by amplifying and making discoverable the positive outcomes of your efforts, whether theyâre your own, or whether theyâre someone elseâs open source user generated media.
If there was a map at marines.mil that let me compare the number of schools and hospitals that have opened in Afghanistan since the incursion, if the map was easy to share and if the raw data was available through data.gov, so anyone could easily display it on a Google Map, youâre leveraging peer to peer communications to distribute information intended for public release. But instead of relying solely on the press release to carry the message, your tapping into an army of word of mouth ambassadors to spread the news for you. And these ambassadors are more trusted than the media or an official spokesperson.
Research your prospective targets and be relevant to their interests. Tougher because blogs are niche-niche media, and the only way to get the intelligence you need is to actually read the blog. Significant time investment
Research your prospective targets and be relevant to their interests. Tougher because blogs are niche-niche media, and the only way to get the intelligence you need is to actually read the blog. Significant time investment
Guilt by Omission
Guilt by Omission
According to Chairman Mullenâs American Legion Speech, âat the height of the Taliban, there were 800,000 children enrolled in school in Afghanistan â all boys. Now, in 2009, student enrollment is over 8 million children, 2.4 million of which are girls.â But this measure of victory is decidedly absent from our governmentâs new data portal. In fact, the Department of Defense does not appear to be making any raw data at all available through this new channel, which regardless of the policies in place, I see as a lost opportunity. Millions of children are back in school because weâre in Afghanistan, and not a peep about it on Data.gov. Why not tweet it from the highest mountain top? Why not equip your soldiers to retweet it. Let their spouses and children at home retweet it. And let out friends and allies retweet it all over the world. Boy and girls are going to school because of the fight weâre fighting. Thanks to a regiment of rigorous training, our soldiers are the worldâs best. You train them, equip them, and trust them to bare the worldâs most lethal fire arms. But if we trust them to protect lives, why canât we trust them with laptops? If we trust them with artillery, why not iPhones? Chairman Mullen said âWe can shoot at them all we want, but until we take them the very popular support they need to breathe, we cannot defeat them.â Well social media is channel for building community support. If we donât give them the tools they need to build that support, arenât we short changing them and ourselves? For the last 5 years I have been teaching a course I developed called the Social Media Boot Camp world wide, which some of you Marines have attended And while my boot camp is undoubtedly less physically demanding than that of the Marine Corps, it is an introduction to the dangers and opportunities of social media engagement. Given whatâs at stake, shouldnât all Marines be trained to use social media to win the trust and confidence of those theyâre defending? Shouldnât they know how to use these tools to listen and learn, so they can lead? And shouldnât the DoD be using these channels to make sure the American people and our friends and allies everywhere know whatâs own so your sacrifices are not in vain?
Trust Agents - Pg. 215 - If the social web gives business the opportunity to rehumanize, it's at the risk of overwhelming those within a company entrusted with that role, because one person can't scale beyond certain limits. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Where information is a commodity, segmentation doesnât work. Companies that thrive on restricting the flow of information will die. Restricting the flow of information is inefficient. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Pg. 50 - Richard Binnhammer quotes: "A huge part of what we do on social media is inbound. what we write on our blogs is important. But equally important is that we listen to what people have to say about us, and respond accordingly and fast. This is called blog monitoring, and we consider it to be the social media team's top priority." "Don't waste your time trying to convert atheists. Work on the agnostics in the room." [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
When Signing Up, Be Personable Social media exploits the Network Effect. The more you participate, the more followers you attract, which compounds exponentially over time, giving you broader reach and more influence potential. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Be helpful in full view of others Chicken soup Using social objects to amplify social impact Trust Agents - Pg. 208 - On the web, just as with putting it on paper, being helpful in full view of others helps guide into being a trust agent, and that gives you the opportunity to do more business. And, unlike conspicuously making an effort to be nice because other people will see, the web just displays it naturally, because everything is in public view. Being helpful becomes not only a great thing to do, but also a good strategic move. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Remember peopleâs names, hobbies and interests Keep track of interactions [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Link ferverently Social media rewards generosity Send people away [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Trust Agents - Pg. 215 - If the social web gives business the opportunity to rehumanize, it's at the risk of overwhelming those within a company entrusted with that role, because one person can't scale beyond certain limits. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
This, BTW, is not Borat with a beard Cherry Orchard Balance of power shift â The web guysâ Strategically unwise to not participate in digital stratgey Disneyâs merch sales down Jobs âlargest shareholder â delayed release of âTinker Bellâ because storyline needed tinkering When Jobs began he was just a geek. Today an incredibly rich geek. Go the way of Tom Freston and risk losing your Cherry Orchard to more web savvy organizations [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Research your prospective targets and be relevant to their interests. Tougher because blogs are niche-niche media, and the only way to get the intelligence you need is to actually read the blog. Significant time investment [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Have the best content [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Newsletters have best open rates [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Research your prospective targets and be relevant to their interests. Tougher because blogs are niche-niche media, and the only way to get the intelligence you need is to actually read the blog. Significant time investment [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Scoble, mid-level manager at MS hired as C-Level Manager at PodTech. I donât know of thereâs any of you that still fly on commercial airlines, but a few years back the FAA mandated⊠[CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Tough to attract much walk in traffic when you have to take an air plane to get there. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
In politics and advertising, the term astroturfing describes formal public relations (PR) campaigns which seek to create the impression of being a spontaneous, grassroots behavior. Hence the reference to the "AstroTurf" (artificial grass) is a metaphor to indicate "fake grassroots" support. In 2006, Working Families for Wal-Mart sponsored the web site Wal-Marting Across America which saw an anonymous Jim and Laura visit Wal-Marts across the country to meet and blog about employee experiences. It was later revealed the "Jim" was James Thresher, a photographer for The Washington Post newspaper and that âLauraâ is Laura St. Claire, a freelance writer who works with the United States Department of the Treasury. Over two million people visited the website after the story broke to see the fake blog. The average readership before the revelation was only around a hundred thousand. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
DOD has fallen behind Al Qaeda in message penetration worldwide. Al Qaeda and terrorist organizations have been able to easily post a message on YouTube or another platform and receive worldwide press attention, while the military has responded with press conferences, which have trouble even getting a sound bite. This which poses a security risk to the United States, and the Department of Defense must change their ways of communication to combat it. The best way to combat the security risk and stay relevant is to penetrate the "New Media" where the country's adversaries are already operating. The "old" way of delivering messages, in which government would issue information through a press conference or press release, cannot operate nearly as nimbly as online methods in the New Media age. New Media closely coincides with the President's emphasis and recent memo on government transparency, participation, and collaboration. These three topics are inseparable---government cannot have collaboration without participation, and transparency flows from having the previous two qualities. The advantages of New Media are numerous, including speed, less IT overhead, and agility. Also to be considered are its dynamic power â the power to put information into the hands of people who need it and can use it â and systemic power â the ability to bolster an organization's knowledge management, capture data in real time, and not lose knowledge with every retirement of an employee. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Donât stick out your tongue on a first kiss Most bloggerâs blog to express themselves. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Why is it people behave badly online? [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Become a community member. Comment on issues of interest. Build your street cred. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Where information is a commodity, segmentation doesnât work. Companies that thrive on restricting the flow of information will die. Restricting the flow of information is inefficient. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
What is the social etiquette of social media. What are the rules of blogging? [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Online Media Relations. Old model: Company to wire service to journalists to media. New model: Company to wire service to (simultaneously) to news, company web site and to target audience. Or this model: Get your news on a trusted site that your target audience is already exposed to. How? - Research what keywords your audience is searching on - See what web sites are appearing for those searches - Engage in media relations with those web sites [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Negative search results are not limited to standard search engines either. Blog search engines, video sites like YouTube, social news such as Digg and news search can be affected as well. See http://www.youtube.com/watch?v=t8XxcOj3Seo Google Blog Search for examples of the recent comments about Microsoft from former employee Robert Scoble. Negative commentary can have a significant impact on brnads that companies have spent years and immense resources to build. It pays to protect those brands where ever consumers can interact with them. No company wants to experience a situation like Kryptonite locks so what can businesses do? Here are three fundamental concepts to master when dealing with search engine reputation management: Monitor, Optimize and Engage . [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Geek out. HTML > XML > RSS Not just content management, but you get your own custom news feed. Ping search engines. And RSS makes it easier for search engines to find and index new content. New content attracts audiences. So blogs are an easy way to introduce new content on a regular basis with relying on technicians to do so. People can subscribe to your news feed. How many bookmarked sites do you have that you never check? Wouldnât it be better if you could easily scan all the new information at all those sites at a single glance? Ability to grow an audience over time. Ability to deliver an enclosure over the connection. So not only is the print press free, but so is the broadcast tower. Anyone can distribute electronic media directly to audiences. Itâs easy, itâs inexpensive, and its on-demand. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Twitterville - Pg. 51 - Richard Binnhammer quotes:  "It's not a tactic. It's connected to reputation. So for our team, listening is a strategy. We are actually more interested in joining blog conversations than we are in posting our own stuff that boasts about how great we are. Ultimately it is a bottom line issue, and blogs taught us we could reduce the cost of listening and turn unhappy customers in happy ones faster and at a lower cost that by other possible means. the closer we looked, the more we realized that Twitter worked just like a blog, except it was smaller and thus faster." [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Brochures are not conversations Press releases are not conversations Ads are not conversations, although they are becoming more so⊠Blogs are conversations. People can post comments on blogs and discuss individual posts. And blogs posts link key words and phrases to other blogs and web pages. Together, this network of links form the basis of online conversations. And we discover information online accordingly. This is something you canât do in conventional print. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Understanding what makes news and what makes good conversation.
Trust Agents - Pg. 203 - The web game becomes a series of decisions about what to put out online -- and what not to. You should always be thinking not only about what impression you will leave today, but possibly what impression you'll leave in the future. [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman
Online audio and video Social Bookmarking Social Networking [CC 3.5] www.EricSchwartzman.com :: @ericschwartzman