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Promoting Your Agency Using Social Media

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Eric Roland

Nonprofit agencies need to take advantage of social media to keep their consumers and donors engaged in the agency. This presentation gives a very basic overview of social media and how it can be used to promote a nonprofit agency.

Gesundheit & MedizinTechnologieBusiness
1 von 19
Promoting Your Agency’s Work Through Media Relations & Marketing Focus on Marketing & Social Networking Eric Roland Sr. Director of Marketing & Communications
State of Traditional Media in 2009 ,[object Object],[object Object],[object Object],[object Object],Source: BNET, 2009
Marketing & Communications ,[object Object],[object Object]
Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object]
Popularity of Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: The Nielson Company, 2009
5 Rules of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Goals Offline = Your Goals Online ,[object Object],[object Object],[object Object],[object Object],Source: Brian Walsh, Associate Director of the Fundraising Division for Changing Our World Inc.
Key Social Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your donors are online… ,[object Object],[object Object],[object Object],Source: Convivo The Wired Wealthy (March 2008)
United Way of Massachusetts Bay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CDC, H1N1 and Social Media ,[object Object],[object Object],[object Object]
Crisis & Emergency-Risk Communication (CERC) ,[object Object],[object Object],[object Object],[object Object]
6 Principles of CERC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media for H1N1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: American Customer Satisfaction Index (ACSI)
On your Agency Web Site?
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Promoting Your Agency Using Social Media

  • 1. Promoting Your Agency’s Work Through Media Relations & Marketing Focus on Marketing & Social Networking Eric Roland Sr. Director of Marketing & Communications
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