This document describes a logo design project for Eric Rivas, SRL, a branding company located in the Dominican Republic. The company offers branding, marketing, graphic design, photography, and videography services. The logo design process included defining the problem, brainstorming ideas, and materializing concepts. Elements like typography, silhouettes, curves and color were employed to represent the company's core values of being responsible, smart, focused and creative. Alternative logo concepts were also presented and the design was shown applied to business cards and other materials.

1. Assignment 2
Logo design
Eric Rivas
Programme:
Master in Visual Media 13-14
Subject:
Visual Communications Tools - Design
Professor:
Oscar Crespo
Sunday, October 27, 13

2. Description of the BRAND
Branding
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3. Eric Rivas, SRL.
Is a Branding company that will be
located in Santiago de Los
Caballeros, República Dominicana,
will offer an innovative concept for
corporate and personal solutions by
consulting, designing, creating, and/
or restoring Brands identities, using
the techniques of Marketing,
Advertising, Graphic Design,
Photography and Videography.
Mission
Create strong bonds
with the clients by
p r o v i d i n g t h e m a
personalized service that
will cover all their needs
and expectations.
Become a well-known
company (Nationally)
because of the quality,
innovation and
creativity in the design
on which our products
and services rely on.
Vision
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4. Graphic
Identity
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5. Sunday, October 27, 13

6. principles applied to design
PROXIMITY
CLOSURE
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7. The goal is to combine lines, shapes, color and
composition into a work of art; the brand Logo is Eric
Rivas signature or silhouette, the CEO of the company..
GoalsOF THE NEW GRAPHIC
IDENTITY
Creative thinking occurs in our
minds, we think, we produce and
reproduce.
My ideas are fulfilled by
Observation.
Looking forward
WHY?
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8. ATTRIBUTES
RESPONSABLE
SMART
FOCUSED
CREATIVE
These core values identify not only the physical, but also the character and
personality of Eric Rivas, SRL.
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9. Elementsemployed
to doso
typography
silhouettescurves
color
why?
Uppercase
identification
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10. Reference
logo
Mr. Porter
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11. Reference
logo
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12. description process
defining the problem
Brainstorm
Materialization of IDEAS
How can i sell my product in an
authentic, more professional and secure
way?
How can I portray myself as a
freelancer, with an usable,
distinctiveness, memorable design ?
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14. OTHER
PROPOSAL
Same business idea different name.BUT
Name: Branding Effects
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16. CONTINUITY
principles applied to design
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17. Played with words,
effects is pronounced
FX
Backgrounds
Type distortion
Upper case
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18. LOGO
IN REAL
LIFE
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27. THANK
YOU
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