The LA technology scene has come along way in the last few years. This deck offers a comprehensive overview of the Los Angeles technology and venture landscape in 2019. It covers the players, investors, history and future of LA tech, as well as leading sectors such as e-commerce, online media, e-sports, VR & AR, aerospace, logistics, marketplaces, gaming and more.

1. @AMPLIFYLA
ERIC PAKRAVAN | @EPAKRAVAN
2019 LA TECH SCENE

2. 2 @AMPLIFYLA
VENTURE CAPITAL LANDSCAPE
'06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18
$100B
$75B
$50B
$25B
$125B
U.S. VC ACTIVITY BY YEAR
80K
60K
40K
20K
100K
AMOUNTRAISED($)
(#DEALS)
SOURCE: PITCHBOOK
U.S. venture activity in 2018 surpassed $100B for the first time since the dotcom boom.

3. 3
Despite reaching similar levels of VC funding,
2019 looks very different from 1999.
@AMPLIFYLA
VENTURE CAPITAL LANDSCAPE

4. 4
VENTURE CAPITAL LANDSCAPE
@AMPLIFYLA
New technologies have lowered the cost and removed barriers to launch an internet
business. They have also opened up new forms of distribution.

5. '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18
16
18 18
21
19
17
19 20 21
25
31
38
36
40
56
7 7 7 7 7 6 6 7 8 9
11
13 14
16
20
3 2
4 2 3 4 4 4 5 5 6 6 7
Seed Series A Series B
5
VENTURE CAPITAL LANDSCAPE
$40M
$30M
$20M
$10M
MEDIAN PRE-MONEY VALUATIONS BY SERIES
@AMPLIFYLA
SOURCE: PITCHBOOK DATA
In part, that’s helped raise the bar for attracting capital.
Seed rounds have become the new Series A, and Series As are the new B rounds.
$50M

6. 6
Those same technologies have also made it possible to
launch multi-billion dollar technology companies outside of
traditional tech hubs like Silicon Valley & Boston.
@AMPLIFYLA
VENTURE CAPITAL LANDSCAPE

7. 7
LOS ANGELES TECH
L.A. GRADUATES MORE ENGINEERS THAN ANY
OTHER METRO IN THE UNITED STATES.*
*ACCREDITATION BOARD FOR ENGINEERING & TECHNOLOGY
@AMPLIFYLA
COMPANIES
FUNDED (2017)
376
EXITS (2016)
80
Acquired by Amazon ($1B)Acquired by Apple ($3B)
Acquired by Unilever ($1B) IPO ($24B)
RECENT EXITS / IPO
Los Angeles has a trillion dollar economy; its the 3rd
largest GDP in the world after Tokyo & New York.
TOKYO
NEW YORK CITY
LOS ANGELES
LONDON
PARIS
1
2
3
4
5
SOURCE: BUREAU OF ECONOMIC ANALYSIS, EUROSTAT, TOUKEI
$1.89T
$1.72T
$1.04T
$880B
$850B
MASSIVE LOCAL ECONOMY
LA’s wealth of resources has helped turn it into a serious technology center.
LOS ANGELES VENTURE CAPITAL
FUNDING RAISED IN L.A. & O.C. $6.4B in 2018
$4B
$3B
$2B
$1B
$7B
SOURCE: PWC MONEYTREE REPORT
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
$6B
$5B

8. 8
VENTURE CAPITAL IN LOS ANGELES
@AMPLIFYLA
METRO
TOTAL VC FUNDS
RAISED SINCE 2010 ($B)
166.0
6.3
1.7
43.0
3.6
44.7
1.9
0.5
San Francisco Bay Area
Los Angeles
San Diego
Boston
Seattle
New York
Austin
Dallas
4.5Chicago
1.6Denver
TOTAL VC INVESTED
SINCE 2010 ($B)
277.2
42.2
16.9
61.5
14.9
77.0
10.8
6.8
13.2
9.4
SOURCE: PITCHBOOK 2019
NET OUTSIDE
CAPITAL ($B)
111.2
35.9
15.2
18.5
11.2
32.2
8.9
6.3
8.8
7.8
Historically, LA startups had to look outside the city to raise capital. Aside from the
Bay Area, LA startups attract more net outside capital than any other U.S. metro.
0.7Miami
0.9Atlanta
1.6Philadelphia
6.7
7.0
7,6
5.8
6.1
5.9
6.1Washington, DC 11.9 4.5
At least $35B has
been invested in LA
startups from
outside the city
over the last
decade
For every dollar
under management
locally, 7 dollars has
been invested in LA
startups since 2010

9. 9
VENTURE CAPITAL IN LOS ANGELES
@AMPLIFYLA
PRE 2005 20192010 2015
YEAR ESTABLISHED
SERIES A+
($5M - $15M+)
SEED
($2M-$4.5M)
PRE SEED
($250k-$1.5M)
INCUBATION
MUSE CAPITAL
In recent years, however, a growing number of new VCs launching in Los Angeles
are beginning to fill that gap across all stages.

10. 10
LOS ANGELES TECH
@AMPLIFYLA
2018 in particular was all about growth rounds!
The top-ten VC deals in LA took in over $2.5B last year — double that of 2017.
RANK COMPANY
1
2
3
4
5
6
7
8
9
10
$ RAISED
$450M
$135M
$109M
$75M
$75M
$65M
$64M
$60M
$55M
$50M
LARGEST LA VC DEALS IN 2017
RANK COMPANY
1
2
3
4
5
6
7
8
9
10
$ RAISED
$400M
$300M
$234M
$214M
$165M
$156M
$120M
$113M
LARGEST LA VC DEALS IN 2018
$250M
SOURCE: CRUNCHBASE
$435M

11. 11 @AMPLIFYLA
LOS ANGELES TECH
SHERMAN OAKS GLENDALE
PASADENA
CENTURY CITYSANTA MONICASANTA MONICA
ARTS DISTRICT
ARTS DISTRICT
DTLA
WEST HOLLYWOOD
WEST HOLLYWOOD
CULVER CITYCULVER CITY
WESTWOOD
HAWTHORNE
As companies have grown, they’ve moved out of what was once “Silicon Beach.”
The Los Angeles tech ecosystem has grown to encompass the broader city.
VENICE
WESTCHESTER
SANTA MONICA
EL SEGUNDO

12. 12
LEADING SECTORS IN LA TECH
GAMING ECOMMERCE ONLINE MEDIA
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STAT
CONTRIBUTING FACTORS
LOCAL LEADERS
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STAT
Film Industry
Talent (Storytellers & animators)
“Studio-style” investors
Large diverse market
Manufacturing Industry
Access to influencers
Financial infrastructure
Pacific port city
Hollywood/Film Studios
Talent (actors, writers, editors)
Access to influencers
Access to content investors
$900M
Investors poured over
into social media and consumer
web startups in LA in 2015
LA & Long Beach are the two
largest ports in the United States
E3E3 in Los Angeles is the world’s
preeminent gaming expo.
@AMPLIFYLA
KEY STATS
Traditionally, sectors like e-commerce, gaming & entertainment have dominated LA tech.

13. 13
Just as Los Angeles tech companies have broadened
geographically, they’ve also moved into new sectors that
benefit from LA’s wealth of diversified resources.
@AMPLIFYLA
LOS ANGELES TECH

14. 14
LOS ANGELES TECH
% OF SEED DEALS BY CATEGORY
3%
4%
8%
8%
24%
29%
24%
Consumer Products & Services
Media, Entertainment & Gaming
Business Intelligence
Health & Wellness
Fintech
Adtech
Other
SOURCE: CRUNCHBASE
@AMPLIFYLA
(DEALS BETWEEN $500K-$5M)
Seed stage rounds showed broad diversity in sectors and industries funded.
8
16
24
32
Q1'18 Q2'18 Q3'18 Q4'18
11
1210
8
10141613
312
<$1mm $1-2.5mm $2.5-5mm
SaaS
Marketplace
eCommerce
Mobile
Hardware
Other 16
9
11
14
14
32
NOTABLE LA SEED DEALS IN 2018
NUMBER OF SEED DEALS ANNOUNCED
SOURCE: CRUNCHBASE
SEED DEALS BY SECTOR
SOURCE: CRUNCHBASE
$65.7M
$38.9M
$34.9M
$24.6M
$24.7M
$39.4M

15. 15
EMERGING SECTORS IN LA TECH
VIRTUAL
& AUGMENTED REALITY
E-SPORTS
TRANSPORTATION
& AEROSPACE TECH
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STAT
CONTRIBUTING FACTORS
LOCAL LEADERS
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STAT
Film Industry
USC (Institute for creative technology)
Access to content investors
Talent (Animators, storytellers,
game developers)
Digital gaming industry
Access to influencers
Dedicated E-Sports Funds
Creative Talent
NASA’s JPL
Lockheed Martin
Boeing
Engineering Talent (Caltech, USC,
Harvey Mudd)
@AMPLIFYLA
KEY STATS
Emerging sectors like VR & AR, e-sports & aerospace tech benefit from similar resources.
$2B
Facebook purchased OC
based Oculus for
$276Mhas been invested in 4th mode
transportation upstart Hyperloop One
The LA Staples Center (20k+ capacity)
consistently hosts sold out League of
Legends championships

16. 16
EMERGING SECTORS IN LA TECH
@AMPLIFYLA
As consumer services move online, Los Angeles is often “ground zero” for launching new
marketplace business models, which use LA as a playbook for growing nationally.
NOTABLE LA CONSUMER SERVICES STARTUPS
$360M in Funding
$300M
$415M
$70M
$50M $6M
$10M
$17M
$7M
$80M
In the last few years, investors have poured billions into LA based
consumer service marketplaces offering everything from dog walking,
massages, full-service storage and in-home doctors appointments.
CONTRIBUTING FACTORS
Large diverse consumer base
Access to influencers
LA is the largest “sunbelt” market
Diversity of service professionals
KEY STAT
Los Angeles is the most densely
populated urban area in the
United States.
SOURCE: US CENSUS BUREAU
7,000
PEOPLE PER SQ. MILE

17. 17
EMERGING SECTORS IN LA TECH
@AMPLIFYLA
Los Angeles is also home to a growing number of logistics technology companies,
which benefit from LA’s broad density and manufacturing & shipping base.
NOTABLE LA LOGISTICS STARTUPS
LA is starting to see a growing number of prominent logistics startups
reach maturity — most recently with Next Trucking raising a $100M
round. These companies span trucking, shipping, storage & fulfillment,
medical logistics and more.
CONTRIBUTING FACTORS
Large diverse market
KEY STAT
In 2018, the Port of Los Angeles
moved the highest container
volume ever moved annually by a
Western Hemisphere seaport
SOURCE: PORT OF LOS ANGELES
17.5M
CONTAINERS MOVED IN 2018
$125M in Funding
$56M
$10M
$7M
$16M
$5M
$300M
$5M
Manufacturing Industry
Financial infrastructure
Pacific port city
PORTS OF LONG BEACH/LOS ANGELES

18. 18
WHAT’S AMPLIFY?
PORTFOLIO CAPITAL RAISED
$250M
$500M
$750M
$1,000M
2012 2013 2014 2015 2016 2017 2018
$1M $12M $32M
$90M
$250M
$500M
$1,000M
$1B
IN 6 YEARS
8-15%$250K-$500k
INITIAL CHECK SIZE
10-15
COMPANIES
PER YEAR
80
PORTFOLIO
COMPANIES
$2.5B
COMBINED
ENTERPRISE VALUE
10
ACQUIRED
WE INVEST <1% OF COMPANIES WE MEET
AMPLIFY PORTFOLIO Amplify invests in startups at the earliest stages. With over 150
mentors, and an incredible team, we actively provide support, capital
and guidance throughout the lifetime of your business. In all, we’ve
invested in 80 companies, and have seen 10 exits including to Apple,
Google, FanDuel and others.
@AMPLIFYLA
SELECT PORTFOLIO COMPANIES
Oded Noy
MANAGING PARTNER
Eric Pakravan
VICE PRESIDENT
Amanda Schutzbank
VICE PRESIDENT
Paul Bricault
MANAGING PARTNER
Richard Wolpert
VENTURE PARTNER
AMPLIFY TEAM
Connor Sundberg
ANALYST

19. KEEP UP WITH AMPLIFY
19 @AMPLIFYLA
GET OUR MONTHLY UPDATES:
amplify.la/join

20. @AMPLIFYLA
2019 LA TECH SCENE
ERIC PAKRAVAN | @EPAKRAVAN