Evrybit is a mobile content management system that aims to streamline live reporting, multimedia production, collaborative storytelling and content monetization for journalists and companies. It allows users to record and edit videos, share content, and publish with targeted native ads to boost efficiency, create better content and maximize revenue opportunities. The company plans to generate revenue through enterprise licensing, individual subscriptions, advertising and a marketplace. The prototype is in development with plans for a beta in June 2014 and MVP in September 2014 before scaling up.
2. PHOTOS
1 RECORD &
EDIT VIDEO
2 SHARE
VIDEO
3
7
The Problem
CONTENT
MANAGEMENT SYSTEM
(CMS)
56 PUBLISH
4 TEXT
Mobile storytelling is an
inefficient process with
limited monetization
opportunities.
3. EVRYBIT
1 PUBLISH2 3
The Solution
Evrybit streamlines live
reporting, multimedia
production, collaborative
storytelling and content
monetization.
4. $100 billion
Total Available Market
150M users
1M journalists
1M companies
Serviceable Available Market
75M users
500K journalists
500K companies
Initial Target Market
7.5M users
200K journalists X $50/month
20K companies X $5K/month
$1 billion
$1
milion
Market Opportunity
$1 million
1.5 billion smartphone users. Two-thirds of content media
bits (2.9 trillion GB) are created by consumers. Source: IDC Digital Universe
5. How Is Evrybit Different?
EVRYBIT
SCRIBBLE
LIVE
COVERIT
LIVE
TWITTER TUMBLR
Mobile-first
reporting
X X
Multimedia
production
X X X X
Collaborative
Storytelling
X X X
Targeted
native ads
X
Pro journalism
tools
X
9. Evrybit Team
ERIC ORTIZ | CEO
LIZ FEDER| DESIGNERHENRY AQUINO | DEVELOPER
MARIA BURNS ORTIZ | COO
Programmer
iOS/Android
Web Studio
Trilogy Software
Journalist
Knight Fellow
Stanford University
NESN
ESPN
Journalist
Entrepreneur
7 Generation Games
ESPN
Fox News Latino
UI/UX
TokBox
TruNorth Global
Berlin Art Link
Users can have static display ads alongside ScribbleLive, CoverItLive and Tumblr content, but the ads cannot be delivered within a story stream. Evrybit will have embeddable ads within story stream, similar to what Facebook does. Tumblr has limited data on users. Don’t know who audience is with Tumblr.
Degree of prototype development
Product development began in early January 2014. We have a working prototype and plan to begin beta testing in June. We expect to have an iOS minimum viable product built by September.