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Hewlett-Packard Company
Software Customer Advocacy
hp.com
Page 1 of 1
Customer success brief
Conservation International
How Big Data is helping improve global biodiversity
Background
Conservation International, based in Arlington, Virginia, is a non-profit organization using
new technology to learn about the changing environment of tropical forests and other
ecosystems around the world. They do this through the Tropical Ecology, Assessment and
Monitoring (TEAM) Network, originally created by Conservation International (CI), and now a
partnership among CI, the Smithsonian Institution, and the Wildlife Conservation Society. A
goal of the TEAM Network is to understand and protect dwindling animal species (whether
they’re on an official “endangered” list or not). They are now in the process of sharing that
data to promote improvements on a local, national, and continental scale.
At HP Discover, held in Barcelona in June 2013, Conservation International (CI) announced a
new initiative called “HP Earth Insights,” a partnership between CI and Hewlett-Packard. The
mission described on their website is “to generate real-time data for monitoring long-term
trends in tropical biodiversity through a global network of field stations, providing an early
warning system on the status of biodiversity to effectively guide conservation action.” CI’s
Director of Information Systems, Eric Fegraus, says “What we have been able to do is bring
analytics and a data-driven approach to building indices of wildlife communities in tropical
forests, and be able to monitor them in near-real-time.”
Challenges: Measuring what was once unmeasurable
“We know some general things; we know from satellite imagery that forests are increasing
or decreasing from year to year,” says Fegraus. But:
• CI could not derive finer scale measurements—e.g., what's happening within the forest,
what animal species are increasing or are decreasing.
• Use of camera traps in the field to take images of animals as they pass by, and record
ambient temperature, has helped CI evaluate those species over time. But this has led to
very large datasets. “Over 3 TBs, representing millions of images and data records from
many scientific domains with continual data curation,” says Fegraus.
Use case
Wildlife conservation
Industry
Conservation
Challenge
To measure wildlife
populations and diversity in
remote areas of the planet,
and make gathered data
actionable by local
authorities
Solution
• Hardware: HP ProLiant
Servers
• Software: HP Vertica
Analytics Platform
Company overview
• www.conservation.org
• Headquarters: Arlington,
VA
• Founded: 1987
• Employees: 900
Page 2 of 2
Top benefits
The analytics system Conservation International has built with HP enables them to:
• Have deeper, data driven conversations with key stakeholders in the places CI works.
• HP Earth Insights’ analytics enable scientists to identify and proactively respond to
threats as they emerge—a huge step forward in the effort to protect nature.
• Scale this program to new organizations interested in monitoring biodiversity.
• Allow findings to be shared with managers of protected areas and other public officials
so that they can intervene with policies to address causes of endangerment in these
ecosystems.
“We take a modeling approach to data, using some of the best statistics,” says Fegraus, “to
transform it into meaningful products; we also have the IT infrastructure to handle it, along
with the data visualization tools to really have those insights pop out at you.”
CI is not only involved with HP in the Earth Insights Project; they are also a consumer of HP
Technology, using various components of the HAVEn platform. “All of our servers are HP
ProLiant Servers, which is the backbone of our analytical environment. We are also using
[the analytical software package] R and we are now exploring Distributed R within the
Vertica context. In terms of HAVEn we are in the beginning stages of exploring the HP cloud,
Autonomy, and related concepts.”
Putting Big Data to work
CI’s agenda requires fundamental change, and convincing governments across the globe to
adopt new policies and strategies. And they’re putting Big Data to work: “Our partnership
with HP is enabling us to have deeper insights into our data. It is really enabling us to
execute our mission by shining a light on the trends of tropical forest wildlife that we can
share with protected area managers. Vertica is the cornerstone of the analytics system we
have developed together. “We expect to continue to refine the system and engage with
more and more organizations involved in managing protected areas and making protected
area management more effective,” says Fegraus.
For this project, HP addressed the specific need to collect, manage, and analyze millions of
inputs from climate sensors and camera traps related to species, vegetation, precipitation,
temperature, carbon stocks, humidity, solar radiation, and more. As of July 2014, the
project currently manages large and growing amounts and varieties of data, including:
• 4 TB of critical biodiversity information, representing more than 2 million photos and
more than 4 million climate measurements.
• HP’s solutions can analyze the data nine times faster than before, generating species
trends and reports on the related impacts of climate, people, and land use across 16
research sites and more than 275 species within 30 hours.
“Our goal is to get the best
science and technology,
and get data at the right
temporal scales, then
package all this together
as unbiased information
to decision makers... HP’s
solutions can analyze the
data nine times faster
than before, generating
species trends and
reports on the related
impacts of climate,
people, and land use
across 16 research sites
and more than 275
species within 30 hours...”
– Eric Fegraus, Director of
Information Systems,
Conservation International
Page 3 of 3
The right scale for understanding sustainability
As CI showed in their presentation in Boston, August 2014, about 12% of all species are
declining in the tropical forests, and there are many cases where species is not yet
perceived as being endangered. “It’s misleading, because species are ranked according to
whether or not they are considered endangered. They’re either on, or off, the endangered
list. So people assume that some species are doing okay, even when their numbers are
declining steadily. There are some unexpected things happening here. Some animals we
thought were safe are not that safe.”
Another problem is that some species are doing fine in one part of the world, but not in
others. Which means that on an aggregate basis, things appear to be fine for a given
species, but when you localize your inquiry, a different story can emerge. “As we aggregate
data for a species up through sub-national to national, and even continental levels, that's
where we need the data to flow up and down those special scales.”
Focusing on the results, not the technology
One of CI’s key goals is to get their information into the hands of decision-makers. “For
visualization, we’re using custom tools that were put together through our work with HP
Enterprise Services. We are exploring different dashboard technologies as well.”
“Traditionally, IT has been all about keeping the lights on, making sure everyone has a
laptop. But when it comes to driving the ‘business,’ whether that’s for-profit or not-for-
profit, it’s the business-driven initiatives within IT that are really doing the work. When we
push that technology to our TEAM (Tropical Ecology Assessment & Monitoring) Network, we
are providing them cutting-edge technology that has really changed the dynamic. No
matter who we’re supporting, we’re making sure this technology meets their requirements
from a scientific and program standpoint.”
© 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA5-5585ENW, October 2014
See for yourself
The Vertica Community
Edition lets you
experience the blazingly
fast analytics of the
Vertica Analytics
Platform and join the
myVertica community.
Try it now
Know your
customers
100% better
Find out how HAVEn
helps enterprises like
yours use Big Data to
predict customer
behavior, deliver high-
quality experiences, and
drive better business
outcomes.
Learn more

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success_brief

  • 1. Hewlett-Packard Company Software Customer Advocacy hp.com Page 1 of 1 Customer success brief Conservation International How Big Data is helping improve global biodiversity Background Conservation International, based in Arlington, Virginia, is a non-profit organization using new technology to learn about the changing environment of tropical forests and other ecosystems around the world. They do this through the Tropical Ecology, Assessment and Monitoring (TEAM) Network, originally created by Conservation International (CI), and now a partnership among CI, the Smithsonian Institution, and the Wildlife Conservation Society. A goal of the TEAM Network is to understand and protect dwindling animal species (whether they’re on an official “endangered” list or not). They are now in the process of sharing that data to promote improvements on a local, national, and continental scale. At HP Discover, held in Barcelona in June 2013, Conservation International (CI) announced a new initiative called “HP Earth Insights,” a partnership between CI and Hewlett-Packard. The mission described on their website is “to generate real-time data for monitoring long-term trends in tropical biodiversity through a global network of field stations, providing an early warning system on the status of biodiversity to effectively guide conservation action.” CI’s Director of Information Systems, Eric Fegraus, says “What we have been able to do is bring analytics and a data-driven approach to building indices of wildlife communities in tropical forests, and be able to monitor them in near-real-time.” Challenges: Measuring what was once unmeasurable “We know some general things; we know from satellite imagery that forests are increasing or decreasing from year to year,” says Fegraus. But: • CI could not derive finer scale measurements—e.g., what's happening within the forest, what animal species are increasing or are decreasing. • Use of camera traps in the field to take images of animals as they pass by, and record ambient temperature, has helped CI evaluate those species over time. But this has led to very large datasets. “Over 3 TBs, representing millions of images and data records from many scientific domains with continual data curation,” says Fegraus. Use case Wildlife conservation Industry Conservation Challenge To measure wildlife populations and diversity in remote areas of the planet, and make gathered data actionable by local authorities Solution • Hardware: HP ProLiant Servers • Software: HP Vertica Analytics Platform Company overview • www.conservation.org • Headquarters: Arlington, VA • Founded: 1987 • Employees: 900
  • 2. Page 2 of 2 Top benefits The analytics system Conservation International has built with HP enables them to: • Have deeper, data driven conversations with key stakeholders in the places CI works. • HP Earth Insights’ analytics enable scientists to identify and proactively respond to threats as they emerge—a huge step forward in the effort to protect nature. • Scale this program to new organizations interested in monitoring biodiversity. • Allow findings to be shared with managers of protected areas and other public officials so that they can intervene with policies to address causes of endangerment in these ecosystems. “We take a modeling approach to data, using some of the best statistics,” says Fegraus, “to transform it into meaningful products; we also have the IT infrastructure to handle it, along with the data visualization tools to really have those insights pop out at you.” CI is not only involved with HP in the Earth Insights Project; they are also a consumer of HP Technology, using various components of the HAVEn platform. “All of our servers are HP ProLiant Servers, which is the backbone of our analytical environment. We are also using [the analytical software package] R and we are now exploring Distributed R within the Vertica context. In terms of HAVEn we are in the beginning stages of exploring the HP cloud, Autonomy, and related concepts.” Putting Big Data to work CI’s agenda requires fundamental change, and convincing governments across the globe to adopt new policies and strategies. And they’re putting Big Data to work: “Our partnership with HP is enabling us to have deeper insights into our data. It is really enabling us to execute our mission by shining a light on the trends of tropical forest wildlife that we can share with protected area managers. Vertica is the cornerstone of the analytics system we have developed together. “We expect to continue to refine the system and engage with more and more organizations involved in managing protected areas and making protected area management more effective,” says Fegraus. For this project, HP addressed the specific need to collect, manage, and analyze millions of inputs from climate sensors and camera traps related to species, vegetation, precipitation, temperature, carbon stocks, humidity, solar radiation, and more. As of July 2014, the project currently manages large and growing amounts and varieties of data, including: • 4 TB of critical biodiversity information, representing more than 2 million photos and more than 4 million climate measurements. • HP’s solutions can analyze the data nine times faster than before, generating species trends and reports on the related impacts of climate, people, and land use across 16 research sites and more than 275 species within 30 hours. “Our goal is to get the best science and technology, and get data at the right temporal scales, then package all this together as unbiased information to decision makers... HP’s solutions can analyze the data nine times faster than before, generating species trends and reports on the related impacts of climate, people, and land use across 16 research sites and more than 275 species within 30 hours...” – Eric Fegraus, Director of Information Systems, Conservation International
  • 3. Page 3 of 3 The right scale for understanding sustainability As CI showed in their presentation in Boston, August 2014, about 12% of all species are declining in the tropical forests, and there are many cases where species is not yet perceived as being endangered. “It’s misleading, because species are ranked according to whether or not they are considered endangered. They’re either on, or off, the endangered list. So people assume that some species are doing okay, even when their numbers are declining steadily. There are some unexpected things happening here. Some animals we thought were safe are not that safe.” Another problem is that some species are doing fine in one part of the world, but not in others. Which means that on an aggregate basis, things appear to be fine for a given species, but when you localize your inquiry, a different story can emerge. “As we aggregate data for a species up through sub-national to national, and even continental levels, that's where we need the data to flow up and down those special scales.” Focusing on the results, not the technology One of CI’s key goals is to get their information into the hands of decision-makers. “For visualization, we’re using custom tools that were put together through our work with HP Enterprise Services. We are exploring different dashboard technologies as well.” “Traditionally, IT has been all about keeping the lights on, making sure everyone has a laptop. But when it comes to driving the ‘business,’ whether that’s for-profit or not-for- profit, it’s the business-driven initiatives within IT that are really doing the work. When we push that technology to our TEAM (Tropical Ecology Assessment & Monitoring) Network, we are providing them cutting-edge technology that has really changed the dynamic. No matter who we’re supporting, we’re making sure this technology meets their requirements from a scientific and program standpoint.” © 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 4AA5-5585ENW, October 2014 See for yourself The Vertica Community Edition lets you experience the blazingly fast analytics of the Vertica Analytics Platform and join the myVertica community. Try it now Know your customers 100% better Find out how HAVEn helps enterprises like yours use Big Data to predict customer behavior, deliver high- quality experiences, and drive better business outcomes. Learn more