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Eric Aldrich visual resume
- 1. Meet
- 2. Husband & Father Golfer PGA Director of Golf Sales Professional Leader Innovator Outdoor Enthusiast Marathoner
- 5. Northern Illinois University August, 2002 Degree in Sport Management G.P.A – 3.5 Dean’s List Honors Member of the Huskies Men’s Golf Team
- 6. Assistant Golf Professional, Bolingbrook G.C. 2003-2006 Head Golf Professional, Hawthorn Woods C.C. 2006-2009 General Manager, Water’s Edge G.C 2009-2010 Director of Golf, Bolingbrook G.C. 2010-Present
- 7. PGA Class “A” Professional Two-time Finisher of the Chicago Marathon 2004 – 4:33 2012 – 4:32 Two-time Nominee for KemperSports Golf Professional of the Year Three-time Finalist for KemperSports Retailer of the Year
- 8. Here we go. . .
- 9. A veteran leader in golf operations, Eric strives to develop: continued KNOWLEDGE stronger PASSION better INNOVATION and deliver: greater SUCCESS
- 10. Point-of-sale software experience Third party tee-time management experience Industry Reports
- 12. Advanced Rates Promote advanced vs. last minute discounts Increase dollars/round Increase loyalty Daily Deals Groupon, Living Social, TravelZoo Drive rounds during off-peak times Drive ancillary revenue Increased cash flow Dynamic Pricing & Revenue Management Weekly and month utilization by day Increase dollars/round More flexibility
- 13. Sales - $400,000 in tournament sales. Revenue Management - 5.3% increase in green fee revenue to CY budget and 10% over PY budget. Merchandise Revenue – 5.4% increase over PY with improved GMROI by 22% over PY. Payroll – 2% reduction to CY budget. OPEX – 8.5% reduction to CY budget.
- 14. Eric has a proven track record building a golf operation from concept through finished product in Hawthorn Woods C.C. and. . . He doesn’t let things fail.