The document discusses how information sharing and creation has changed, from a past where producers created value by controlling information to a present where networks create value through participation and continual improvement. It notes barriers to collaboration like not inventing ideas in-house and hoarding information, and solutions like structured processes to facilitate sharing across organizational boundaries. The document provides an overview of concepts like the participation ladder, patterns for Web 2.0 applications, social network analysis tools, and challenges and solutions for effective cross-unit collaboration.

1. Virksomhet 2.0 i praksis
Fredrik Matheson
23. september 2009
Side 1

2. Måten vi skaper og bruker informasjon har forandret seg helt
Side 2
Dengang da
Vi er publikum
“Ferdig” er bra
Publisering er formelt
Redaktører filtrerer innhold for oss
Lav endringstakt
Begrenset båndbredde
Inngangsbarrierene er høye
Alt nytt og ugjort
Det skjer på andres premisser
= Produsenten skaper verdi
Nå i dag
Vi er deltakere og medskapere
Kontinuerlig forbedring er bra
Publisering er personlig
Vi må filtrere innholdet selv
Kontinuerlige revideringer
Information overload
Inngangsbarrierene finnes knapt
Vi står på kjempenes skuldre
Det skjer på våre premisser
= Nettverket skaper verdi
→
→
→
→
→
→
→
→
→

3. Bryce Glass’ Flickr overview
Side 3
Kilde: http://www.flickr.com/photos/bryce/58299511/

4. Conversations, conversations

5. Forrester: participation ladder
Side 5Kilde: Forrester

6. Forrester: stats about online participatin
Side 6
Kilde: “The Broad Reach Of Social Technologies“, Forrester, August 25, 2009

7. McKinsey: Measurable gains
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432

8. McKinsey: Most important practices
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432

9. McKinsey: a mix of technologies
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432

10. Hinchcliffe: Enterprise 2.0 marketplace in 2009
Kilde: Dion Hinchcliffe

11. Jeg skal snakke om tre ting
Kilde: Dion Hinchcliffe http:// flickr.com/photos/dionh

12. Web 2.0
“Networked applications
that explicitly leverage
network effects.”

13. O’reilly’s åtte mønstre for Web 2.0
 Harnessing collective intelligence
Create an architecture of participation that uses network effects and
algorithms to produce software that gets better the more people use it.
 Data is the next “Intel inside”
Use unique, hard-to-recreate data sources to become the “Intel Inside”
for this era in which data has become as important as function.
 Innovation in assembly
Build platforms to foster innovation in assembly, where remixing of data
and services creates new opportunities and markets.
Kilde: http://radar.oreilly.com/research/web2-report.html

14. O’reilly’s åtte mønstre for Web 2.0, forts.
 Rich user experiences
Go beyond traditional web-page metaphors to deliver rich user
experiences combining the best of desktop and online software.
 Software above the level of a single device
Create software that spans Internet-connected devices and builds on the
growing pervasiveness of online experience.
 Perpetual Beta
Move away from old models of software development and adoption in
favor of online, continuously updated, software as a service (SaaS)
models.
Kilde: http://radar.oreilly.com/research/web2-report.html

15. O’reilly’s åtte mønstre for Web 2.0, forts.
 Leveraging the long tail
Capture niche markets profitably through the low-cost economics and
broad reach enabled by the Internet.
 Lightweight models and cost-effective scalability
Use lightweight business- and software-development models to build
products and businesses quickly and cost-effectively.
Kilde: http://radar.oreilly.com/research/web2-report.html

16. Github: aslak hellesoy / cucumber front page
Side 16

17. Github: Cucumber commit history
Side 17

18. Github: Cucumber wiki
Side 18

19. Github: Aslakhellesoy
Side 19
Kilde: github.com

20. Github: People watching aslakhellesoy
Side 20
Kilde: github.com

21. Github: Eivindw
Side 21

22. Flickr: recent activity
Side 22

23. Socialcast

24. 3 types of network topologies
Kilde: http://www.rand.org/pubs/research_memoranda/RM3420/RM3420.chapter1.html

25. Formal structure

26. Informal structure, revealed by SNA

27. http://marumushi.com/apps/socialcircles/socialcircles.cfm
Social circles

28. Trampoline’s visualization of Enron comms

29. IBM Atlas

30. IBM Atlas

31. Enron Explorer

32. Knowledge Cartographies

33. Knowledge Cartographies

34. Knowledge Cartographies

35. Knowledge Cartographies

36. Knowledge Cartographies

37. Knowledge Cartographies

38. The bucket
Kilde: http://gobigalways.com/anatomy-of-the-enterprise-octopus/

39. Fasilitering fremfor styring
Kilde:ScottHirsch,ManagementInfrmatinGroup

40. Innocentive

41. Spørsmål på Twitter
Side 41

42. Svar på Twitter
Side 42

43. Hva sier folk om IT-tinget i dag?
Side 43

44. Foto: Operaen i Oslo
Side 44

45. Silverfast / Lasersoft forum
Side 45

46. Disapproved by the moderator
Side 46
You are receiving this
notification because your
topic "Licensing problem for
bundled Silverfast SE software"
at "LaserSoft Imaging" was
disapproved by a moderator
or administrator.

47. Going nuclear
Side 47

48. GetSatisfaction > Spotify
Side 48

49. GetSatisfaction > Error code 117
Side 49

50. Kjapt svar på Spotify
Side 50

51. Thumbs up
Side 51

52. John Gabriel sin teori
Side 52
Kilde: Penny Arcade / http://sc.tri-bit.com/John_Gabriel's_Greater_Internet_Fuckwad_Theory

53. Sam Lawrence sin teori
Side 53
Kilde:http://gobigalways.com/on-social-networks-nobody-thinks-youre-a-dog/

54. Hva skjer på jobben? Vet/ikke
Side 54

55. Les denne boken!
Side 55
Blurb: In "Collaboration", author Morten
Hansen takes aim at what many leaders
inherently know: in today's competitive
environment, companywide collaboration is an
imperative for successful strategy execution, yet
the sought-after synergies are rarely, if ever,
realized.
In fact, most cross-unit collaborative efforts end
up wasting time, money, and resources. How
can managers avoid the costly traps of
collaboration and instead start getting the
results they need?
In this book, Hansen shows managers how to
get collaboration right through 'disciplined
collaboration'.
Based on the author's long-running research,
in-depth case studies, and company interviews,
"Collaboration" delivers practical advice and
tools to help your organization collaborate for
real results.
http://amazon.com/o/ASIN/1422115151

56. 1. barriere: Not-invented-here
Side 56Kilde: Morten T Hansen: Collaboration (2009), s. 51 | http://amazon.com/o/ASIN/1422115151

57. 2. barriere: Hoarding
Side 57Kilde: Morten T Hansen: Collaboration (2009), s. 54 | http://amazon.com/o/ASIN/1422115151

58. 3. barriere: Søk er vanskelig
Side 58Kilde: Morten T Hansen: Collaboration (2009), s. 57 | http://amazon.com/o/ASIN/1422115151

59. 4. barriere: Overføringsvansker
Side 59Kilde: Morten T Hansen: Collaboration (2009), s. 61 | http://amazon.com/o/ASIN/1422115151

60. Et botemiddel:
Side 60Kilde: Morten T Hansen: Collaboration (2009), s. 124 | http://amazon.com/o/ASIN/1422115151

61. BEKK CONSULTING AS
SKUR 39, VIPPETANGEN. P.O. BOX 134 SENTRUM, 0102 OSLO, NORWAY. WWW.BEKK.NO
Fredrik Matheson
Fagleder, Virksomhet 2.0
+47 982 19 313 | fredrik.matheson@bekk.no
twitter.com/movito | movito.net