As of 2014 this presentation tries to find Google’s organizational changes using ex-post analyzes to answer the research question, “Does Consistency Matter?”. After elaborating historical findings this presentation classifies and links facts to organizational changes from startup to innovative culture. To focus the topic it does not include any topics related to industry, financial information, products, law suits, privacy related issues, political decisions and philanthropy. Each transformation is presented with a key event and accordingly influential people are analyzed under those events.
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Google
1.
2. Learn From Their
Startup Lesson
How to Create Ecosystems Internet of Things
Multi Tasking Robots
3D Printers
Artificial Intelligence
Reasons of Research
3. To discuss Google’s startup lesson.
Present for 30
minutes.
Discussion for
15 minutes.
Writing a paper
on Google until
June 9th
OKR
12. To organize the world’s information and make it universally accessible and
useful.
Initial Goal
13. 1.Focus on the user and all else will follow.
2.It’s best to do one thing really, really well.
3.Fast is better than slow.
4.Democracy on the web works.
5.You don’t need to be at your desk to need an answer.
6.You can make money without doing evil.
7.There’s always more information out there.
8.The need for information crosses all borders.
9.You can be serious without a suit.
10.Great just isn’t good enough.
Google’s Core Values
14. LVL5 Leader & Ambition
First Who then What!
Cult-like Culture
Autonomy &
Entrepreneurship
Staying Close to
Customer
Productivity Through
People
Bias-of-Action
Bozo Explosion
Clock-building
Hands-on Value-Driven
Close-to-Customers
Simultaneous Loose-
Tight
Hubris Born
Undisciplined Pursuit
Pushing the Flywheel
HedgeHog Concept
HomeGrown
Management
Culture of Discipline
Productive Paranoia
Core Ideology
Empirical Creativity
Return to Luck
BHAGs
Which One?
15. Startup Parental Supervision Consoldation
Collage
Startup
Building Systems
Rapid Growth
Questions
Hubris
Indiscipline
Realization
APMs & UTLs
People Operations
Transformation
16. 1995
Startup Parental Supervision Consolidation
Startup Building Systems Rapid Growth Hubris Indiscipline Realization APMs & UTL
Inflated
Expectations
Early
Adaptors
Disillusi
onment
Early
Majority
IPO
Late
Majority
First
Investment
VCs
Investment
1999
Paid
Listings
Eric Schmidt
2000
IPO
Youtube
20062004 2008
Chrome
Sub-Prime
Android
Recruitments,
OKRs, Small
Teams, GPS
Meetings, 20%
Time, Acceptance
of Failure
Data Driven
Hierarchies
Mediocre
Management
Enrichment
Conservativeness
Flat-Org,
70/20/10,
1% Tests,Beta
Consensus,
Top 100
Stock Grants
Google Uni
Flat-Org
Hierarchy
LSAs, IT Int.
Project
Oxygen
Deceleration
Flat Org Chaos
Traffic Lights
Portal
Simplification
APMs, ÜTL
Coaching, UPS
Feedbacks, Awards
Larry Steps in as CEO
35,000
Employees
2010
People OPS
Fully Functional
2012 2014
Eric Schmidt as CEO &
Bill Campbell as Coach
Larry as CEO & Eric Schmidt
as Executive Chairman
CPM
2001
Adsense
2005
Maps
2011
Social
Search Docs
Motorola
Robots
2013
Timeline is not precise until the IPO.
$85
$140
$280
$420
$560
$610
TimelineofGoogle:KeyEvents&OrganizationalChanges
StockPrice
Year 1996 1998
Google
BackRub
Questions People OperationsCollage