EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
18. ”Small Construction company, less than 100
employees, £5-10M in Revenue, situated in North
West, UK”
Small Business Deal
Caterpillar
£250.000
Sign up for a test drive in Manchester
28. » Marketing campaign tool for web managers,
marketers and sales who create, maintain and
optimize campaigns and landing pages.
» Based on survey among partners and customers
– ”What is your most urgent need for optimizing
and adapting web sites?”
» Key benefits:
- Test and Optimize your landing pages (A/B testing)
- Campaign statistics and conversion rates
- Definable KPI´s for ROI measurements
- Real time monitoring - Live data/statistics
- Integrated solution – everything in one tool
30. Landing Page
Optimizer Web visitors are randomly
showed different landing pages
Landing pages (Page variations)
Web pages users visit in between
Conversion Page. Users are tracked
from the landing page version to the
conversion page
LPO Report in CMO shows which
landing page has attracted users to
visit the conversion page
31. Campaign Monitor
General statistics
(Detailed view per page)
KPI
(Detailed view per page)
Campaign Report (Summary)
Conversion paths Live Monitor
(Detailed view)
34. SEARCH ENGINES REVOLUTIONIZE BUYING AND MARKETING
• An average Internet user completes
approximately 90 searches per month
• Approximately 50% of e-commerce purchases
start out with a search
• Almost 70% rarely go beyond page 1 on the
search result
• A #1 ranking provides 4 times more clicks than a
# 6-7 ranking
36. SHORT FACTS
» Prioritized action lists where the
most important items are clearly
listed for editors and for developers
» Plug-in with subscription
37. EDITOR ADVICE
» Good & Bad!
» Examples
» Best Practice
An everyday tool for
the web editor describing both the
error and what to do about it!
38. LINKING
» Internal links
» External links
» # of referrals
» Page rank
“The number and quality
of inbound links is vital in
Your SEO work”
39. TECHNICAL ADVICE*
» Digital Visibility
» Page Size
» Word Count
» Page rank
» Technical advice prio 5-1
» Links to pages
* “Mainly for partner/developers –
Check status during development!”
45. QUICK FACTS
» Adapt Web content and pages
based on detailed company
information
» Plug-in with subscription
46. CASE EXAMPLE
The “Tourism SE Campaign”
Size: More than 500 employees
Industry: Tourism
Country: Sweden
Action: Show the “Swedes loves England”
article on the first page
47. SET-UP
1. Create a campaign by setting rules
2. Create (or use existing) content
3. Map content to campaign
64. EPiServer SEO
SEO KPI REPORTING
GOOGLE PAGERANK DIGITAL VISIBILITY
3/5 48/100
w. 42 3/48 PR TREND THIS MONTH
w.41 2/47
w.40 2/40 DV TREND THIS MONTH
w.39 2/40
w.38 2/38
See complete report >>
w.37 2/38