Digital Marketing Trends 2018 presentation for Tio University of Applied Sciences students at ICD Business School, Dublin, Ireland.

1. Goedemorgen!

2. Mijn naam is Eoin

3. Eoin (Owen)

4. Eoin Dixon Murphy
Founder and Creative Director at
CASTLE33 and Craft Digital.
10+ years experience in digital marketing.
Undergraduate - Business & Entrepreneurship
Postgraduate - Digital Marketing
@EoinDM

5. CASTLE33
Founded in 2014.
Creative digital agency specialising in social
media, websites and design.
Companies we’ve worked with include
Microsoft, HP, Twitter and more.

6. CRAFT DIGITAL
Founded in 2015.
Digital agency focusing on the craft drinks
and artisan food industry in Ireland.
Specialise in branding, social media and
content creation.

7. Digital Marketing Trends 2018

8. Micro-Moments

9. Micro-Moments
An intent-rich moment when a person turns
to a device to act on a need – to know, go,
do, or buy.
In these moments, decisions are made and
preferences are shaped.

12. Why?
• Users check their mobile devices 100+ a day.
• Mobile usage is dominating search & social.
• Decisions are made in micro-moments.
• People want instant results.
• Customers trust brands that give them what
they want when they want it.

13. Chatbots

14. Chatbots
Chatbots are computer programs that mimic
conversation with people using artificial
intelligence.
They are transforming the way people
interact with the internet from a series of
self-initiated tasks to a basic conversation.

15. Usage
News &
Information.
Shopping
& Ordering.
Planning &
Scheduling.
Advice &
Conversation.

16. Why?
• People are using messaging apps more
than social networks.
• AI and functionality is improving.
• Instant replies and answers.
• Automates simple customer service tasks.
• Always on - 24/7 help.

17. Voice Search

18. Voice Search & Assistant
Voice search allows users to use search
engines and apps by speaking directly
into their device.
This can be done across connected mobile,
desktop and home devices.
Voice Assistants can also complete other
tasks such as setting an alarm, making a call
and ordering food.

19. Why?
• Voice Search currently accounts for 20% of
searches, expected to rise to 50% by 2020.
• Voice-enabled devices are a consumer hit.
• AI and functionality is improving.
• Voice affecting SEO - adapt accordingly.
• Makes life easier.

20. Live Video

21. Live Video
Real-time, live video footage and streams
across social media platforms.
Major channels include YouTube, Facebook,
Instagram, Snapchat, Twitter and Twitch.

22. Usage
Events, How-To, Interviews, News, Behind-the-Scenes, Sports, Announcements…

23. Why?
• Video content is still king.
• Live video traffic expected to grow x15
by 2020.
• Increase in functionality and prioritisation
by major platforms.
• Higher engagement and reach.
• Easy to create and share.

24. GDPR

25. GDPR
The Global Data Protection Regulation
(GDPR) is a new EU Regulation that aims
to protect EU citizens from privacy
infringements and data breaches.
The GDPR gives consumers full control over
their personal data.
Starts May 25th 2018.

26. Why?
• Biggest change in data protection in
20 years.
• Digital marketing strategies and campaigns
will have to adapt to changes.
• Consent must be given and not assumed.
• Rebuild customer lists.
• Third-party service and software providers
may change T&Cs and offerings.

27. Augmented Reality

28. Augmented Reality
An enhanced version of reality where live
direct or indirect views of physical real-world
environments are augmented with
superimposed computer-generated images.
A user's view of the real-world is
transformed, thus enhancing one’s current
perception of reality.

29. Why?
• VR and AR traffic will increase 20 times by
2021.
• Apple ARKit and iPhone X
• Photo/video filters on social media
becoming more and more popular.
• New revenue streams and ad placements
• Enhance brand experience.
• Less barriers compared to VR.

30. Predictions aren’t facts.

31. What do you think?

32. Bedankt!

33. Connect with me.
@EoinDM