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→ Craftsmanship
→ Storytelling
→ Design
→ Brand savvy marketing
“...the literary equivalent of crack
cocaine! Who can resist a hit”
Steve Poole
• New slide
• Lego movie
• Show biz slide
• Social team
• More than just Art Director & Copywriter
• Challenging for agencies of scale
“If content is king,
context is queen”
• Green screen studio pic?
Ted Baker
Jameson
Ben & Jerry's
If you have been affected
by any of the issues
raised in this presentation contact
ANDREW@ICAN.IE
@ICANagency

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