Videos are inexpensive to produce and essential to a small business' marketing efforts.

1. VIDEO MARKETINGWhy Your Small Business Needs Video Marketing

2. What is video marketing?
Video marketing is incorporating videos into your marketing campaigns,
whether to promote your company, product, or service. Customer testimonials
along with live event videos are becoming more popular as companies try to
leverage rich media content into their marketing efforts.
WHAT IS VIDEO MARKETING?
What’s it all about?

3. RANK HIGHER ON GOOGLE
A video on a web page is 50x more likely to appear on the first page of
Google organic search results, allowing you to increase your exposure.
QUALITY CONTENT
Using a well thought out video in your email campaign improves email
open rates and click-through rates.
CONVERT MORE USERS
Whether it’s a landing page used for email marketing, webinars, or
search marketing, having a video will convert more users.
BENEFITS OF VIDEO MARKETING
How videos play a role in the online experience.

4. YouTube
Vimeo
Blinkx
•1bn users
•4bn views per day
•35mil users
•715mil mo views
•86mil users
•320mil mo views
When used as
introductory email,
reduced opt-outs.
YouTube videos that
are linked, shared or
embedded.
Increase in
subscriber-to-lead
conversion rates.
75.0% 16.0% 51.0%
Distribution
Channels
VIDEO MARKETING & VIRAL DISTRIBUTION
In addition to video content on your website, choose the right distribution channels.

5. More than 200 billion videos
viewed online globally as of
October 2015
200+ BILLION 23% Increase for average
amount of time people will spend
consuming online videos each day in
2015, and a further 19.8% by 2016.
30% of viewers use a
mobile phone for video
consumption
VIDEO CONSUMPTION WORLDWIDE
Growth in video consumption is driven by the rise in smartphones and tablet users.
Desktop
Mobile Phone
Tablet
42% of viewers use a
tablet for video
consumption
16% of viewers use a
desktop for video
consumption

6. In contradiction, comScore reported that there was a majority of men who watched
video online, not just in the US, but other countries as well.
79.9% White
12.1% Hispanic
10.6% African American
46% of viewers
54% of viewers
COMPARISON BY GENDER
Nielsen Video Census Report shows majority of online video viewers are women.
3.5% Asian
1% Native American
ONLINE VIDEO VIEWERS BY ETHNICITY
46%
54%

7. 74% of all Internet traffic in 2017 will
be video
Video is the preferred content
type for sharing via social media
65% of video viewers watch more
than ¾ of a video
Videos are perfect for smartphone viewing as they offer a
quick overview of your product or service.
Why online video is the
future of content marketing.
33%
Of tablet owners watch one
hour of video on their
device per day
Site Traffic Engagement Viral
VIDEO MARKETING AND IMPACT
Video Statistics: The Marketer’s Summary Report highlights by Invodo.

8. Of consumers find videos helpful when
making purchase decisions online.
Of consumers revealed they are more likely to
make a purchase after watching a video.
73%
77%
of consumers consider
companies that create
online videos as more
engaged with customers.
VIDEO MARKETING & E-COMMERCE
The big impact of videos on sales.
96%
[source: ecommerce video report – reelseo]

10. There were more than 200 billion videos viewed online
globally as of October 2015. If you’ve deployed a video
marketing strategy, your business may be a benefactor.
200bn
65% of video viewers watch more than 3/4 of a video. Good
news: create new video content AND transform your
existing text-based content into engaging video content.
65%
Compared to desktop video viewers (16%), smartphone
users (30%) and tablet users (42%) watch 20% more
online videos.
72%
Replacing text-heavy emails with a short intro + video to
communicate the message, video in email can boost open
rates by 20% and increase click-through rates by 2-3x.
20%
Customer experience firm Liveclicker 2015 report revealed
88% respondents reported increase in conversion rates
when video was added to their websites’ product pages.
88%
VIDEO MARKETING IMPACT: SUMMARY
The impact of an engaging video marketing strategy.

11. Your website should help solve your
business problems while enhancing sales
and marketing efforts. Our primary goals
is to delivery a beautiful, search engine
friendly site. learn more →
OUR PHILOSOPHY
What we vision is what we build. If they
don’t make, then we will build it. If we
can’t build it, we will try harder to make it.
We stay focused on your business
objectives. learn more →
OUR MISSION
We specialize in Custom WordPress
Website Design, Internet Marketing, Email
Marketing, Search Engine Marketing, and
Graphic Design. We have you covered
from custom logo design to a high-end
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OUR EXPERTISE
We serve all industries for B2B and B2C
companies. We’ve worked with a wide
range of different companies and
individuals across B2B and B2C markets.
We’d love to help you create something
amazing! learn more →
INDUSTRIES
ABOUT US
Envisager Studio – San Diego Website Design & Internet Marketing Agency

12. Tel: 858-874-6528
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