1. Intersection of Mobile Web
& Social Media
Presented by Envano
June 2, 2011
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3. Why Mobile?
Source: http://www.flickr.com/photos/annnna/2228189828/
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4. Source: Morgan Stanley - Internet Trends June 7, 2010
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5. Source: Morgan Stanley - Internet Trends June 7, 2010
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6. It happened in first quarter 2011!
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8. What is Mobile?
What is Mobile?
Source: http://www.flickr.com/photos/valeriebb/3006348550/
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11. Source: http://www.flickr.com/photos/mykalburns/2492199172/
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12. 5.3 billion mobile devices
6.8 billion inhabitants.
Source: U.N. Telecommunications Agency. http://www.itu.int Source: http://www.flickr.com/photos/donkeyhotey/5679642883/
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13. Source: http://www.flickr.com/photos/dlytle/3839416191/
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14. Source: http://www.flickr.com/photos/yourdon/4064143718/
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15. Source: http://www.flickr.com/photos/mythoto/1193636560
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16. What is Mobile Context?
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20. Source: http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
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21. What about social?
Source: http://www.flickr.
com/photos/worldworldworld/3041326892/
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22. 48% of shoppers used a
combination of search and social
media during the purchasing
process.
Source: http://www.informationweek.com/news/internet/social_network/229219363 Image: http://www.flickr.com/photos/i5design/5474312093/
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23. 90% of consumers online trust
recommendations from people
they know.
(source-econsultancy July 2009)
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24. 81% of respondents said they
received advice from friends
and followers relating to a
product purchase.
(Source-ClickZ Jan. 2010)
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25. 91% of Mobile Internet
Access is to Socialize.
Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
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26. 76% of consumers who are
starting with either search or
social media are signifying
intent to explore and
potentially buy without
commitment to a brand at the
outset
Source:
http://www.scribd.com/doc/49442666/The-Virtuous-Circle-The-Role-of-Search-and-Social-Media-in-the-Purchase-Pathway-Research-from-
GroupM-Search#archive
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27. What is Social?
Rating, Review, Comment ,Tweet, Post, Status, Texting,
Video, Pics, Share, Like, Fan...................
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28. What is NOT Social?
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29. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
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30. What did we miss?
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