Forbes Your Way to Success with National Fitness Hall of Famer Forbes Riley

THE ENTREPRENEUR’S RADIO SHOW
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EPISODE #40: FORBES RILEY
On episode 40 of "Diamonds in Your Own Backyard: The Entrepreneurs Radio Show, Conversations
with Successful Business Owners that Grow Your Business, Travis has a chat with National Fitness
Hall of Fame Inductee, award-winning TV host, author, spokesperson, motivational keynote speaker,
and life coach, Forbes Riley.
Forbes discusses her journey to becoming one of the country‟s leading promoters. From the power of a
name, to how tragedy could lead to something good, to dreaming big and understanding the need to
take action, let Forbes share with you the magic of how one can “Forbes” his or her way to success.
Forbes Riley – Branding your business for success
Travis: Hey, it's Travis Lane Jenkins. Welcome to episode number 40 of "Diamonds in Your Own
Backyard: The Entrepreneurs Radio Show, Conversations with Successful Business Owners that Grow
Your Business.”
Sandra, my co-host and good friend, is still in the center of Daytona International Raceway. Sandra, as
always, we miss you. Get back to us as soon as possible.
Today we're talking about a wide variety of things. I say that because our guest is very accomplished
on many levels, and I want to get to as many of the secrets of her success to help you grow your
business. Then we're going to talk about another important topic that I know that she is very passionate
about, which is the impact a healthy lifestyle can make in your business and of course in your life.
Also, be sure to stay with us until the very end if you can because I want to share an inspirational quote
with you, and of course I want to reveal who I am going to connect you within the next episode. Also, if
you enjoy this free podcast that we create for you, we‟d really appreciate if you go to iTunes, post a
comment, rate the show. This would help us reach, instruct, and inspire more great entrepreneurs just
like yourself with each and every episode.
Now for some quick perspective on "Diamonds in Your Own Backyard" radio show--for the new friends
that just joined us--is I want you to think of this as a conversation between four friends: me, Sandra,
when she's here, you and of course our guest. Even though we are talking with some of the brightest
entrepreneurs and brilliant thought leaders around, this is still just as if we are sitting at a table with
each other.

Everyone that we're talking with has found success doing what it is that they teach, and they want to
help by sharing what they've discovered. Now, normally, the only way you get this level of personal
access to so many high-level entrepreneurs, beyond having your own show, is to join a high-level
mastermind, go to seminars, events, and then just build those relationships over years. Now with this
platform and this podcast, I get to share these great people with you to fast-forward your success and
your connections.
Now our guest today is Forbes Riley. Forbes is a National Fitness Hall of Fame Inductee 2010. She is
another award-winning TV host, author, highly sought-after spokesperson, motivational keynote
speaker, and life coach to celebrities and CEOs. She has helped millions take positive action in their
own lives by sharing her passion for the impact a healthy lifestyle can make in your life.
So without further ado, welcome to the show, Forbes.
Forbes: Well, I loved hearing that intro. It just reminds me that I need to be amazing everyday to live
up to that.
Travis: Well, from what I hear, you really are that special. By the way, I love the name Forbes. That's
such a unique, powerful name.
Forbes: Well, there‟s an amazing story behind that.
Travis: Well, you‟re going to have to share that with us.
Forbes: Well, I just mind.
Travis: Yes.
Forbes: You know, it's funny because one of the principles that I teach--I created a book called
"Redefinitions," how you redefine your life one word at a time. And one of the keywords that's impacted
most of the people in my community is the word "diet." When I say diet, Travis, what do you think of?
Travis: Doing without.
Forbes: Right. Doing without, deprivation, starvation. Well, that's kind of a crappy thing to do since you
live on a diet every day, so redefine that to be D-I-E-T: decisions I eat today. I will continue to share

some of that about how you simply make decisions that changes your body, your life and everything
about you, but the idea of one word or one thing can redefine your life--one of those things is your
name. In old Hollywood days, they would take Norma Jeane Baker and turn her into Marilyn Monroe, or
Tony Curtis had a goofy name, and Cary Grant. None of those are their real names.
Travis: Right.
Forbes: To make a long story short, I was at a very down period in my life in the early 90s, and met a
man, who looked at me and said, "Forbes, I don‟t like your makeup. You need to get your haircut and
colored." He was this image consultant, and all these things he‟d say to me, and finally said, "I don't
really like your name." I was, "What are you talking about?" “The name Francine Forbes, might...” I've
been on soap operas and starred in movies. He said, "Francine is too old for you," and I'm thinking,
"Hello!" It reminded that my grandmother had changed our name way back in the 40s--the last name--
to get my uncle into engineering school for an ethnicity reason. He turned to me and said, “Well, do you
have any boyfriends, any dogs, or the street you grew up on.” I was dating a Riley at that time. He said,
“Forbes Riley. That's it.”I was like, "What? That's a name of a law firm." I went home to my partner, who
was 26 years old and former football player of Notre Dame, a big old goofy guy. I told him all the things
he wanted me to change. He says, “Well, you know, you could wear better clothes, and black isn't the
right color for you.” I‟m like, “Really? When did you become the expert?”And I said, “Finally, he said my
name should be Forbes Riley.”My boyfriend turned to me and said, "Wow, that's exactly who you are,"
and 21 years later, we have two kids and a whole life together.
Travis: I love that. I love that. It has a powerful feel to it--just the name. I've never said that, but it's
just... I don't know.It is a powerful a name, so I agree with you on that.
Forbes: Well, the lesson to all the ears listening to this is: so how important is a name? Well, vitally
important in your business. Think about Google. I'm sure when we all first heard Google, you think,
“Well that was just a silly name. It doesn't mean anything,” and yet it became something. When you‟re
naming a business, when you name a child, when you name things around you, they tend to become
that name. I mean, think about a sexy TV actress named Esther Birnbaum or Angelina Jolie? Which
one sounds better? In fact, Angelina Jolie is not her name. Her name is Angelina Voight. That's her
dad's last name.
Travis: Right.
Forbes: So sometimes that kind of change--it's very bold. I'm going to take it one step further in hoping
to help your entrepreneurs. I was giving a speech six months ago, and I was talking about some of the

crazy things I've created in my life without having any money or a lot of any formal training in the career
that I pursued. I'm a college graduate, but I'm just creating things out of my head and manifested them,
like a lot of successful entrepreneurs and visionaries. It didn't exist before. There were no roadmaps.
Well, the following morning after the speech, we're in a very big island. We're sitting at a raffle, and
there's about 150 women. A woman next to me looks at this gold necklace and says, "Oh, my gosh!
That would look so great with this new dress I bought. I can envision it. It will be mine." Well, they called
her name. She turns to me and said, "Wow, I „Forbes‟ it!"To Forbes something means to manifest
something even when you don't, or anyone around you, believe it's possible.
Travis: I like it.
Forbes: Yes. It's like to dream big and to understand you could take action for it. I've asked people in
the last six months and got the most ridiculous stories, "What have you Forbes?" You told me that you
created a 70-million-dollar business. Well, you Forbes it. You created that on your own, and you‟ve
created the ability to understand and work your business five hours a week. In my world, that‟s
Forbesing something magnificent.
Travis: Right, right. I think with entrepreneurs, we get it more than probably the average person
because we decided at one point, “I'm not happy with this. I'm not pleased with where I'm at,” or,“I could
do a better job than this person, so I'm going to get out and create this myself.”
Forbes: Yes. Exactly. That's it.
Travis: Yes. I think all of us really get that.
Hey, before we jump into some of the brilliant things that you teach and how you found your success,
can you give us the back-story of who you are and how you found that success?
Forbes: Well, here's a crazy little thing. I teach one of my mottos. It‟s that you are the sum of the
obstacles that you overcome. Shame on you if you had a perfect life, and loving parentsand all the
money in the world, you probably became a very boring person and you're not somebody listening to
this show. I gravitate towards the people who have had to struggle.
I was about eight years old and got hit in the face with a baseball—baseball bat, actually. I broke my
nose, had very crooked teeth. I wore braces for eight years, and I had tongue thruster, and I come from
Long Island, so I talked like this when I grew up as a kid. Nobody could hardly understand. That was
one of those things I overcame to become a public speaker.

I'm very middle class. My dad was a machinist, and his big dream was just to fix things in life.My mom
dreamed of being in television, in movies and never did. I was filled in my head with dreams and ideas
of what life could be, and yet I wasn‟t living any of those. They did teach me, though, that I could do
whatever I wanted, whatever I set my mind to. It was interesting. My dad was a magician, and so I used
to do magic tricks all over the place.We flew airplanes. Even though we were middle class, my family
inspired this crazy dreamer in me who never really followed the rules, which sometimes doesn't serve
you very well.
I wanted to be an actress and a dancer, and I was very happy doing that, but one of my issues,
ironically, was that I was overweight. Why? Because in the „60s and „70s when I grew as a kid, the big
thing to come to town was McDonald‟s and Kentucky Fried Chicken, and that was a Friday and
Saturday night out, and french fries and milkshakes. We lived on this stuff. I have no idea about food
nutrition as most of my life, I'm 50 to 60 pounds overweight, and I have no idea how to diet even if I
wanted to, but I was a really good dancer, so I suffered a lot of personal attacks about being
overweight.
It was very, very frustrating. I‟ve tried every diet known to man, and you'll see me in a lot of movies and
television. I'm the chunky one--not fat, not thin, just, as they've said in my family, "You're zaftig. You're
big-boned." I'm like, “That's not a compliment.” It kept me from a lot of things. I had Academy Award-
winning John Avildsen from the movie "Rocky" on the phone with me for a major part in a movie,
saying,"Look, baby, we just need you to lose 15 pounds because you're leading lady material, but you
just don't quite look it," and I think I continued to eat the doughnut on the other end of the phone and
never got the job. That was very painful for many, many years.
Now in between that, I am kind of a crazy dreamer. I didn't have money, and I wanted to go scuba
diving. I have this thing about visioning. I visioned James Bond. I know that sounds crazy, but if you're
a young magician, you can fly airplanes like, “What kind of crazy, exciting life can I lead?” I said I want
to go scuba diving, but I didn‟t have any money, so the next thing I'm doing is I find myself atClub Med,
working for them, not making a lot of money but scuba diving in Turks and Caicos.
I wanted to go skiing because that was another sexy, adventurous thing. I got a job doing stand-up
comedy for ski resorts care of Jose Cuervo Tequila. You‟re like, “Wait a second, Forbes. How did you
create this?” All I can tell you is I Forbes it. I Forbes things that don't make any sense, that are not in
anybody's job description, and I never formally ever applied for a job. I just would set my sight on
something and just create it. Next thing you know, I'm at a ski resorts doing all this crazy stuff. ESPN

comes to make a half-hour special out of us, and somehow they liked my energy, what I did, and they
offered me a contract. I was the first host of ESPN's “X Games.” It's amazing.
Travis: Wow.
Forbes: One quick second.
So, yes, that was one of those things. Then on the other side of that, I'm working in movies and
television. I lived in New York for ten years. I don't really have an entrepreneurial bone in my body. I
didn't really set out to do any of this. I didn't really make money. I just want to be an actress and a TV
host. But, somehow, when you're an actress, you had to have a day job. Well, it turns out I'm a lousy
waitress. I walked into an audition one day, and there was a pen on the table, and he said sell me this
pen. I picked up the pen and I said, "Funny thing about pens--but when I was in college, my mum used
to write me longhand notes. I kept a stack of them, five inches of them. A pen like this can reach out
and touch somebody's heart.”Jake of Body by Jake comes out of the shadows, puts his hand on my
face, and said, "You're going to make me a lot of money," and we created a network called the Cable
Health Club, which became FitTV, which he then sold to Fox for 500 million dollars.
In between that time, QVC was just beginning, and this whole idea of selling things on TV. Now you've
got to understand, I hate to sell. I'm a promoter. I don't really want to sell things. I could never do door-
to-door or retail or MLMs. I don't do very well with that. I've gotten better, but I love to promote. So I go
on QVC, and next thing you know, I'm selling fitness equipment. We were doing million dollars a day
because I'm talking about my struggle about health and fitness, how finding simple solutions just
changed my body, and meanwhile I still wasn't the fittest of people back then. I would wear jackets to
cover it up, and I was very strategic, but I could understand the principle behind this. Well, it turns out,
now I'm turning 53 this month, and I am in fact now a size 2.
Can you pause for one second?
Travis: Sure, sure.
Forbes: Sydney?
Travis: All right. Things are hectic over there with Forbes. She is really busy, so we had to pause for a
second. Where were you at there, Forbes? You were in your stride of telling us how you come to where
you are today. You remember where you where?

Forbes: The long and the short of it is I‟ve somehow ended up on QVC and/or HSN selling fitness
between here and QVC London and Canada for almost 22 years.
The other crazy thing, when started in early „90s, was this evolution of the thing called an infomercial.I
love product. I didn't know that. You're talking to somebody who set out to be an actress and a TV host,
but I love gadgets. Maybe that comesfrom my dad. If you give me something, I know how to talk about
it. The genius, and probably the only genius that I have, is I can look at any product and understand
that the way to talk about it is through the benefits. What does it do for you? Not what makes it a good-
looking pen or that it's got ink, but the fact that it's got a value to it. When I look at a fitness product, I
don't care what it's made out of, not necessarily, but I care that it works on my arms, and it tightens and
it tones, and it does this in a period of time.
That became a whole whirlwind on home shopping. The crazy thing was, though, when I started home
shopping, it was really the bastard stepchild of my industry. Everybody back then who said, "Yes, you
don't want to be a serious actress anymore. You've sold out. You're selling crap on TV," well, fast-
forward twenty-some-odd years, and I'm tripping over J-Lo, and I guess Michael Bolton is on HSN next
week, and Queen Latifah, and I don't know. We got all kind of wonderful people, and it goes on and on.
It's like, “Wait a second. So being ahead of your curve isn't always the greatest thing to be.”
Travis: Hey, let me jump in for a second. Because what I hear you saying is it sounds like to me that
besides just your natural innate understanding of value with a product, it sounds like you really honed
your skill set and your chops doing it for someone else. Is that correct?
Forbes: Well, yes. Couple of things that I love, and I actually teach and communicate, is: one, how you
create the perfect pitch. What does it mean to pitch something? Again, I think that's a little different than
selling and closing. I'm much more that front-end to create the magic around your product.
I do believe that everybody needs five things to be successful. I believe that you need a great pitch for
whatever it is--first of all, for you as a person, and your product or your service--and then you need a
great product or service, then you need to be able to promote that whether whatever forms of PR are
nowadays. Gosh, with the Internet and doing all this Facebook and Twitter… I‟ve gotten myself on
national TV shows without having to pay my PR person 5,000 dollars a month because you really have
direct access. Those skills are invaluable. Then you need to be published or become the expert on
something, and then your people skills.
My crazy life-changing thing happened in 2002, and it came out of a lot of tragedy. I lost both my
parents. My husband's younger brother was murdered, and I did not get on a flight on the morning of

September 11th. All of those things rolled into one. I was 41 years old, and I took stock of my life. I think
you even talked about a moment where you had a huge change. I realized that maybe life is not all
about me and my acting career and my wanting to be in front of whatever it is, but maybe I need to
focus on helping other people.
I ended up getting pregnant with two little beautiful twins and meeting Jack LaLanne, the fitness guru of
all time. Somebody said, "Forbes, can you come to host the Jack LaLanne juicer?" I‟d already hosted
maybe 70 shows at that time. I said, "Sure." What I didn't know was I was going to meet the man that
would completely change everything: my philosophy about food, my body, being a businesswoman,
being responsible, and paying it forward. There‟s this 88-year-old man who has been doing
bodybuilding for 40 years, started health clubs, had a TV show for 35 years, more energy than you and
I will ever have combined by 10, and spunky, and claims it all is about juicing. "If man made it, don't eat
it."He became the godfather of my two little babies, who also eat healthy now. I lost weight. I found the
secret of life, and it is food and great thinking. I said, "Oh, my gosh! This is what held me back my
whole life."Even though I'd like to make money and be wealthy, if you don't have your health and your
fitness, you don't have anything. So part of my motto was, "Health, wealth and happiness."
You think about Steve Jobs, one of the most wealthy, successful, brilliant minds who died at 56, from
stress, not eating great food, and whatever it is that finally got him. Not the healthiest of guys. You've
got some beautiful body builders who have the sexiest bodies who can't afford to pay the rent on their
one-bedroom apartment. Neither one of those are healthy, and so to find all as that combination. I don't
care if you're a public speaker or an entrepreneur. If you're sitting behind your desk and you've got a
huge belly, and you're sitting there smoking cigarettes and drinking at 5 o'clock every day, you're not
going to survive and be as healthy as you could.
Travis: Well, I definitely agree with you. What I hear you saying is now Jack LaLanne was your
mentor. He became your mentor.
Forbes: Absolutely. I ended up waking up at his home on his 96th birthday, the last birthday he had on
this planet with my children, and we juiced everything in sight. Jack was one of those people that I
could call--him and his wife--and really just even studying what made him. He was an inventor. He
invented carnitine. He invented the Instant Breakfast. He invented some of the fitness products. He was
a TV personality, but also watch the verve and passion that he had when the camera wasn't on him. I
went out to eat with him--many, many meals--and the way people were inspired to be around him was
something you don't get to be around very much. People would just stop, and it's not that he was a
celebrity. It was this aura of health and fitness and his need to tell other people that there was

something beyond their mundane life which really infected us and really inspiring to hear. He left the
planet 2 years ago. I do see his wife once in a while, but I started a whole new mission.
I know you haven't asked me any questions. I'm sorry. This is your show. You're supposed to talk.
Travis: No, no, no. You're doing fine. This gives us the whole background of what's going on. I love
your energy. All of this just brings us up to where you're at and I guess what made you who you are, so
you're doing great. Was that the turning point? Well, it seems to me when you met your mentor and
your eyes opened up in your eating, in your business, and all your other things changed, like you were
saying--which happens to be the reason why the name of the show is called "Diamonds in Your Own
Backyard." Alot of times, we need a dramatic shift to hit us in the head and make us completely rethink
things. It sounds like that's where you took all of these skill sets and pointed them in the direction of
some of your own brands. Is that correct?
Forbes: It is. I had a friend of mine who was an alcoholic, and I went to couple of AA meetings. They
were talking about hitting rock-bottom, and I was like, “Well, how do you know when it's rock bottom?”
You don't always, but I'll tell you what, when you actually get there, “So here‟s my rock bottom,” was
when I finally got what I dreamed I wanted.
Several years after all the tragedy--I‟ve got babies; they were about three years old--I land the lead on a
TV series for Fox, and I'm thinking, “Man, I spent my whole life training and desiring to be an actress
and starring in a TV show.” We did the pilot. You can see it on YouTube. It's called “Fashion House.” It
actually is very good, cleared an entire country. On the eleventh hour, they called me and said, "Hey,
you know what, the marketing team doesn't think they can market the show under your name. They're
going to replace you with Bo Derek." "Wow, really? I'm sure there is some other small part I could
have." “No, no, no, Forbes. You're done in the show. We're not going to have you in the show at all."I
went from being the lead to nothing.
I went to my agent then next day, and he says, "You know, Forbes I love you. You're supremely
talented an actress, and I'm going to let you go," and I'm thinking "Bob, go where? I'm forty-something
years old. Where am I supposed to go?" He said, "Look, here's the deal, baby." He says, "You know,
every time you get up there... You're very talented, so you're up against Kim Cattrall and Mary-Louise
Parkerand Katey Sagal, and they all could‟ve gotten the role, but Bo Derek. Who thought your
competition, Forbes, was Bo Derek. Okay? Now, while that‟s certainly me, but that's the problem with
Hollywood.” He said, "Why don't you go brand yourself, make enough money in infomercials, and buy
your own movie if you still want to be an actress?"

I was devastated, but I knew at that moment I had two choices. I could have called him an absolute
flaming idiot and continued on the same path, or I could have said, "You know, maybe the universe
needed to hit me down,” and I heard. What did he say to me? He said, "Why don't you go brand
yourself and make enough money? If you still want to act, buy your own movie." I thought, “What does
that mean?"
So I picked my two little 3-year-olds. My husband had a job in California, and I went down to HSN in
Florida, which was a little more friendly for me than being at QVC, and they said, "Forbes, we don't
have to do just fitness here. You can do your skincare and your food, and we would like to open up
your brand," and I thought, "I actually have a brand? What are you talking about?" I started to look like,
“I don't understand.”I said, “Well, why don't you...”
And I did this by myself, by the way. I wish I had had a brand expert. I wish I had listened to your show
and heard me say this. Because I then turned around and literally looked at my timeline, and I said,
"Where have I been? I hosted these infomercials. How much did the Jack LaLanne juicer make? ”It
turns out in 8 years and 80 countries, it grossed one billion dollars in sales. I said, “Well, that‟s
interesting. How much do you sell when you're on Home Shopping?” And I said, “Well, you do about
half-million to a million dollars in sales everyday that you're on the Home Shopping Network. You don't
get all that money, but you sell that much.” So when you've been on for almost 20 years, do the math,
and I came up with about 2 billion dollars in sales that I was responsible for. I thought, "Oh, my gosh,
Forbes Riley, are you indeed the two-billion-dollar host?” And I started to say that because that's what I
was. I didn‟t know what it was going to lead to. Then I looked around and said, "Well, who does what
you do? Jane Fonda, Suzanne Somers, Tony Little. They had product. Forbes, you don't have a
product. You spent your life being the face of other people's products.” I set out, and I said, “Well, what
part of my body bothers me?” It was my arms, my abs.
I won't make a long story here. You can read it in my next book, but how the SpinGym came into my
life, how I created this whole concept of this handheld fitness product… What's interesting is it was
being used as an office toy. Yes, well, a bike is a toy, but don't tell that to Lance Armstrong. Ice skates
are a toy, but don't tell that to Kristi Yamaguchi, who is an Olympic gold medalist. I looked at the tool in
my hand.“This isn't a toy,” I said.I got mugged in 1982, and for 30 years I've been studying martial arts.
I'm a brown belt in Taekwondo, Aikido, and Wing Chun. I said, “This feels a lot like a fighting tool.” I'm
also a massage therapist, and I said, “This feels a lot like a therapy tool.” I'm a Broadway dancer. I said,
“This feels like an aerobic strengthening tool. Oh, my god, Forbes, why don't we write the program for
this and get this little thing out to the world?”And I did. It's been four years. I had a mortgage in my
house. Everything I've ever made is invested in this product. Like I said, last week, seven days ago, I
sold 61,000 of them in 24 hours on Home Shopping to the tune of 1.3 million dollars in a day.

Travis: Not too shabby for a day's work.
Forbes: Well, not too shabby considering four years ago I couldn't give them away, and then Home
Shopping wouldn't even let me sell 25 of them when I begged them for 2 minutes of their airtime.
Travis: That's a great point there. Let's dig into that. Let's dig in to what the shift was from not being
able to move 25 of them or give them away, to selling 61,000. What was the shifter?
Forbes: Okay, one of the shifts is when you have a dream or belief, you cannot buy into the fact that
nobody else sees your vision. I do believe that Christopher Columbus when he thought the Earth was
round was one in about three people who believed he was right. Everyone else thought, "No, no, no.
It's totally flat. You're going to fall off the edge. Bye, Chris. Have a nice journey," and he kept saying,
"No, no, no. I see it. I believe it, and I'm going to prove it."It takes a very powerful person even internally
because every time you come up with an invention or an idea, everyone is going to tell you, "That‟s just
stupid. What makes you think that you can do that? Every idea has been taken. There is no more
domain names.”Then you get somebody come along with a thing like Facebook and becomes a
billionaire. Why would you want to sell makeup? Sephora is already out there, yet everyday somebody
creates a new skincare line. Everyone's always going to tell you no. I talk to inventors every day, and
their family and friends all think that their idiots, but they have a belief.
Now the thing that you do need to do is to have enough research and backup to believe, and I certainly
did. I'm a fitness expert, but I'll tell you, I have to stand there and face the people saying, "No, no. It's a
yo-yo. There's no way it's going to work." I said, "No, no, no. Let me explain this to you."
It was definitely a shift, and I call it the hundredth monkey shift. I remember exactly what happened last
year. I've been selling this for almost two years. I put it in everybody's hands. I've done market
research. When I came home from a night at HSN, and I found a whole bunch of videos of people who
had made their own SpinGym challenges, people around the world I had never met. I thought, "Oh, my
God. It's starting to catch on.”
Who wanted Spanx? What is a Spanx? You know what Spanx is? It is a sausage stuffer. It's what
women stick their fat into to look thinner. There had already been that lying around, and a young
woman from St. Petersburg thought that “Spanks” was funny because she thought that “K”--she was a
stand-up comic--and if you have a "K" in a word, it makes it funny. Interchanged into an "X," and guess
what? She now is one of the only female billionaires in the world, and she comes from the place I live
right now, St. Petersburg.

Travis: How does that relate to the hundredth monkey?
Forbes: Do you know what the hundredth monkey theory is?
Travis: No. Tell me.
Forbes: Okay. The theory is that if you put hundred monkeys in a room and a typewriter, at some
point, they will evolve into a point that they will write Shakespearean novel. It's a crazy learning curve.
But the true story is there was a remote island in the Philippines, where monkeys started to wash their
melons. They started to do this. A monkey decided that was a great idea. Well, next thing, all the other
monkeys thought that that was an idea. Then they observed that monkeys on an island—see, monkeys
don't swim—but in an island miles and miles away, the monkeys all started to wash their melons before
they ate them. Well, how's that possible? Because it clicks. All of a sudden, everybody realizes that
Mac was cool, or that apps are a fun thing to do, or be in Facebook. How did Pinterest come up? That's
the hundred monkeys. If it gets to be popular enough, and you go, "That's interesting." Who's the guy
who wrote the book “Blink”? What was the other theory? Tipping Point.
Travis: Yes. That's what actually I was going to say. It sounds like you're describing Malcolm
Gladwell's Tipping Point, right?
Forbes: That's kind of what it is. It‟s the hundredth monkey theory, that all of sudden it goes, "We get
it. SpinGym is an amazing fitness product.”
Travis: Right. I hear tenacity there, too. I hear also it's hard to be a prophet in your own town. Your
friends and family love you so much that they want to discourage you from silly ideas, and that's a
common problem that entrepreneurs run into, but there's an element of accurate thinking in there. How
do you separate yourself? How do you advise someone to accurately assess what's going on? I see a
lot of people that are in love with an idea and they necessarily haven't gone deep with what it really
does to solve the problem. Does that make sense?
Forbes: It's funny because I've been delving into the concept of entrepreneurship for a while. I did
listen to Michael E. Gerber, who said that most people, people who do what they do like a doctor or
lawyer, who had an Entrepreneurial Seizure, how you going into business and you're a doctor, and all
of a sudden you own your own business, and you got no skills to do billing because that's not what you
went to school for. You went to school to cut open people and to heal them.

Travis: Right.
Forbes: All of a sudden you're in business. You got payroll, and how do you handle all that?
I think one of things that has to happen is you got to figure out where on the scope are you? Are you
the invent or dude? If you are the guy who invents something... By the way, I took a company of a guy
who invented an amazing foot product. We sold 20,000 pairs a month on HSN and watched him
bankrupt the entire company because he didn't know what he was doing, and he chose to be the CEO.
Well, inventors are not necessarily CEOs. Are you somebody who doesn't know how to invent anything
but you can spot somebody else's idea? If you are that person, do you have the ability to find a
salesperson? See, I'm not a good closer. I don't really like to write up the deal and do the details. I'm
the big-picture thinker. So on your team; do you have somebody who does that? This is a new theory
for me. When you come up with the idea, figure out where on this are you? Are you the salesperson? I
got this great idea, but I'm not the marketer. I'm not even the inventor. I'm not the promoter. Maybe I
can get it to that person. I do think a lot of this has to do with teamwork. When you‟ve figured out,
“Okay, that's great,” the next thing you got to do is read Tony Robbins‟ NLP because you get a model
who went before you. It's very precocious to think that you can do this.
Again, I go back to Christopher Columbus. He didn't have a map. He just set out for the horizon and
was willing to fall off the edge of it come hell or high water. That may not be the right thing. If you want
to take and write a book or do an E-book, there‟s lots of roadmaps. People don‟t know what a roadmap
is. You want to take a finished product to market, you might want to figure out who has done that before
you and reach out to them.
I‟ve got a little girl here in my... I do a weight-loss challenge. I took 30 people in 10 weeks and have
them lose 703 pounds. What's interesting about that is that I looked at all the other diet and exercise
programs, didn't like anything that I saw, which is a way to model things as well, and said, "What can I
do completely different?" and set out to do that.
Then my next challenge is how do I fill the room with people? Well, I don't. I reach out to a person of
influence in my community and say, "Hey, look. I've got all the skills and know-how to make this
happen. You think you know 30 people who could benefit from this?" She filled the room for me.
I'm coming to discover that you can't do it all. You also can't listen to mom and dad who think you're
nuts because they love you so much. They don't want to see you waste your time and energy.

Travis: Right. Forbes, that advice right there is worth its weight in gold because I believe that we are in
an environment today where there is so much. You can buy a 97-dollar program on how to do this, and
you can buy a 297-dollar program on doing that. That's all fine and good, but you do need to be aware
of what your skill sets are and are not, and just own it, and be willing to hire those people rather than
trying to be the jack of all those trades because I see that's a common problem with business owners
that I go in to do assessments for. I do turnaround work for businesses, and they're trying to do too
many things, and so that's a great piece of advice that you're giving there.
Forbes: You should really relish the little area that you're great in. I think, we somehow proved... I
used to this, going, "Oh, my god. I'm great out there. I've got all these business cards as always, but I
can't follow. I have no follow-up skills.” I‟d beat myself up and I said, "Wait a second. That's not really
my job. Let me enroll someone in my organization who has great follow-up skills, so that's been a huge
lesson for me.
Travis: Right. Yes. I hate managing people. Well, maybe hate is a strong word, but I dislike managing
people on a regular basis. With someone else, it comes natural to them and they don't mind it. So, yes,
great advice. Now it seems like you've accomplished so much in just doing the research on your... How
many products do you have out there?
Forbes: Well, now that's a very interesting question. I tried to limit that because it's not about quantity.
It's about quality. I would get on the phone because at the moment I‟m managing some of my own
customer service calls. There‟s people saying over and over again, "Forbes, you know what, if you put
your name on it, I trust it." That's a huge responsibility. I realized that very early on my career that my
integrity would only go so far, that you really have to commit to what you're involved in.
SpinGym is a huge thing for me, and that is my one and only product that I own lock, stock, and barrel.
My heart is in that. I do represent on television the Jack LaLanne juicer. I represent the HealthMaster
for Montel because I believe that that is one of the healthiest, least expensive ways. There's a
competitive product that sells for 599 dollars that I'd own forever. They came out with a less expensive
version but just as powerful for 199. I got behind that. I promote the Urban Rebounder on HSN. Why?
Well, because bouncing up and down gets rid of all your lymphatic. It detoxes your body. It's ingenious,
very nonimpact exercise product. I think the world begins and ends with it, and I found the Rebounder
right after I got pregnant, and it just changed my whole way of being. I still use it. I love that.
You can see me in a couple of other products on television. I'm very, very picky about what I do.
There's a great little Facebook product out there by a young guy, who made 200,000 dollars a month
for a long time on Facebook. I love Facebook. The “Entertainment” and “Forbes Magazine” did a story

on me about how I promoted on Facebook, and I got my product on the doctors through Facebook, so I
wanted to get him out there and say, "Hey, look. You really can make some extra money in this new
medium.”There's probably about six out there total that I'm associated with.
Travis: Well, one of the questions that I had to ask you is how do you accomplish so much? You're
obviously high-energy here. And I have this at times. You're just such a high energy that this is going to
be like drinking from a fire hose for a lot of people, which is great. I love your sincere powerful energy.
How did you get so much done? Is it that energy, or is it a process of being effective and making your
time count?
Forbes: Wow. You know what? I just have so many dreams and I know that life is so short, that one:
it‟s to try and enroll many people to help you get your vision out there. I don't want to stop.
There‟s different strokes for different folks. There a lot of people out there. I live in a community where
we like to boat and hang out and talk to friends and sit over a beer. I've never been that kind of a
person. I love my friends. I‟ve got two 10-year-olds. But I am on a mission right now. Ever since not
getting on that plane on 9/11, there's something about life and it‟s really precious. It's just, “Forbes, if
you can touch...” Because one of my goals is to touch a million people, to get them to change their
eating habits and just live a more fulfilled life. Well, that takes a lot of time, and there's a drive.I do
some of these for free.
Here's the crazy thing. When you key into what makes you want to get out of bed every morning, you
can't help but do it, and it's not a job. Now I have people who support me. I think they feel the same
way. They can't wait to get out of bed because we're all in a mission. In your life, what I got is that
you're out there to change people's businesses, and that makes them happy. I'm getting people fit and
healthy, and there's a vibe about that that just amaze to… By the way, my lifestyle is not for everybody,
but I love what I do so much.
Travis: Well, I think there's something to be said about near misses. I like that near miss on getting on
the plane. I've had some near misses, and I've had some dead-on impacts, and to find what you‟re
passionate about, I can work most people in the ground because I love it. I can wake up and do it. I can
do it 15 hours. That's a key part of getting something to take flight, and then also having a good team
behind you that helps that thing take flight. That sounds like what you're saying also.
Forbes: As I talk to other people--because you are the sum of the people that you've hang out with,
and if you're hanging out with people who would prefer to go out and have a beer and just hang and be
mellow and enjoy life... By the way, nothing wrong with that. There is no finish line in this game of life.

He who's got the most does not win. You got to figure out, I think just what makes you happy and
inspires you every day. I get a real kick out of when people who put a SpinGym in their hand and go,
"Wow, this is amazing. I think this is the greatest thing." That just makes my world light up.
You got to really understand what makes you happy. I ask people this question a lot in my workshops:
what do you want? People are very surprised by how hard I pushed that answer because, mostly, I
hear, “I want money." I said, "Well, that's nice. Here's a pile of money. Is that what you wanted?" "Well,
no, no. I wanted free time." I said, "Well, then don't make money, then you'll have lots of free time."
"Oh, no, no. That's not what I wanted. I want to travel, but I don't have money." I said, "Well then, work
with a travel agent who needs you to go to places and explore them." “I didn't know I could do that."
When you truly discover what it is that you want, my genius, which I love, is figuring out how you can
getit, and usually without money, without the traditional ways. It‟s just go get it. What is it that makes
you happy?
Travis, I'm going to ask you now: what is it that you want?
Travis: Absolute freedom to do what I want, when I want, to help and make as big of an impact with
entrepreneurs because I believe that we are--bees are to our society. Bees pollinate our society, and I
believe entrepreneurs pollinate our society, and so I want to make a gigantic impact in that before I go.
Forbes: I love that. Actually, you're doing that right now. You're talking to so many people, and you got
a radio show, and you sound very happy doing that. You know what I want and it‟s very basic? I want
someone to tell me every day, almost every day that I inspired them. You know how hard you have to
work to get people to tell you that? But it makes me very happy when they do. Say, "Wow, you inspired
me." I'm assuming doing this show today, there's somebody out there listening to us and says, "Wow,
she talks differently than anyone else. I've never had a teacher or a friend talk to me that way. I stand
behind people and I get them to their dreams because that's just what I believe in. I don't think there are
things that could hold you back.
I've got a girl in my class...By the way, we stream my class every Tuesday and Thursday night live and
for free at the moment. You can go to forbesmembersite.com/live and watch some of my classes. I got
a girl in there who was told that she was a quadriplegic after being in a boat accident where the driver
was killed, and she's out there SpinGyming and walking. She's in a little bit of pain, but you know what,
she shows up all the time and moves and grooves and does her thing. So I'm inspired by her.
Travis: Right.

Forbes: I do think that you got... So, yes.
Travis: Yes, I'm with you. Hey, what do you feel like are some of the most common problems? I know
that we‟ve hit on a lot of different things. It sounds like you do a lot of one-on-one coaching and even
maybe class coaching with the entrepreneurs. What do you see are some of the most common
problems with those entrepreneurs that you interact with?
Forbes: The biggest problem, really, is not knowing what they want.
Travis: Okay. Clarity.
Forbes: Yes. It is really clarity-focused because if you said to me, "What is it that you want?" "I want to
see my widget, my gadget, get out there to the world. That means the world to me,” well then that‟s
what we‟re going to do. But if you say, "Hey, I want to be successful." Well, I‟ve got a girl in a
wheelchair who thinks you're successful just because you can walk across the floor. So how do you
define success? And it really, for me, is drilling down this kind of coaching in a very tough-love kind of
way because I don't know, Travis, anyone else who speaks the way I do, who pushes people to a point,
so that at the end of the road, they can't help but do everything that makes it work.
For example, in my exercise we call the SpinGym SlimDown, in my program, how do I get 30 people to
lose 703 pounds with no diet? Why? Because diets don't work. Because if you give somebody a
roadmap and say, "Hey look. I need you to eat a tuna fish on Tuesday and a turkey sandwich here and
a grapefruit.” "I don't have a Tuna sandwich. Oh, my god. I cheated. I failed. I'm terrible." Okay, I don't
do any of that. What I do is I set out: A, to change your mind-set about food. Why do you eat food?
Well, do you ever pour water in your gas tank? Usually not. Why? Because the car won't go. Yes, but
you put junk in your body and expect it to work like a race car. Not going to happen. Then people go, “I
never thought about it like that? So maybe junk food is bad."
Now I tell them theory, "Hey, look. You can't burn fat if there is sugar in your body." "Well, what does
that mean? Because I've heard you shouldn't eat white food." I said, "Let me state it again: any sugar in
your body prevents your body from burning fat, which is why bodybuilders will eat a diet of chicken and
fish and broccoli and a little bit of brown rice and eggs, and have a very bland diet, because without
sugar, your body continues to burn fat." "I never thought about it like that."
Then I'll say, "Think about animals, of which you happen to be one. How many fat giraffes have you
ever seen? Any fat lions? Any fat antelope? You don't. Because in nature, there is no animal that gets
to ask for seconds and go up to the buffet or pig out on dessert. Ever hear a snakego, "Let's get

Mexican." It doesn't happen that way. We humans have gotten away from that. "Wow, all animals
looked pretty much the same in their species, except us.
So I teach theories, and all of a sudden I get people coming back to me that say, "Wow, Forbes, I'm
making better choices." Then I offer up--I sell a protein powder. Why? Because I don't want a protein
powder that has any sugar in it. It doesn't have anything but the best natural whey protein. When you've
got high levels of protein in your body, you burn fat. "Wow, but I can't get to the gym, and I can't get an
hour of aerobic." Well, I'm going to tell you, "Guess what? SpinGym--three times a day for five
minutes." They‟re like, "Wait a second. How can that work?" I say, “Because you're boosting your
metabolism throughout the day.” Try to step on your gas pedal once, and your car only goes so far. I
like to step on the gas pedal all throughout the day, and we‟ve created miraculous bodies with very
minimal effort, and that's how I think about everything in life.
Travis: I love it. Great advice. I love the simplicity of what you are talking about also.
Forbes: Well, hey, you know what, I'm not that smart. I like it simple.
Travis: Let me ask you. If you had to start over today, what would you do to get back to where you are
now?
Forbes: Okay. Let me tell you something. Part of the story today: I couldn't get to where I am today. A
lot of what happens to people in life is their circumstances. There is no path. We can't take Richard
Branson's path to success. You can't take mine to be on television, to be in infomercials when they first
started--all the crazy things, to losing both of my parents and deciding that that was good enough a
reason to have babies. So there is no... I would be on a very different path. I don't know if I would have
chosen the same thing. All I can say is—because I don't know how you can do it different. All I know is
that for all the hardship and the pain and the struggle, I wouldn't change a single piece of it because I
wouldn't have these two beautiful 10-year-olds in my life who just make my life so wonderful. If I hadn‟t
been overweight and struggled so many times and cried so many nights, I might have not the empathy
to help other people lose their weight or find their path.
At times, it was really crappy to be me, I got to tell you. I'm sure, as entrepreneurs, there‟s moments
you‟re going, “I cannot believe this is what I'm putting up with.” But if your goal is to help other people,
to get it out there, I wouldn't do it any different. I don't know how to get there except the only way that I
did.

If you're starting out right now, and you're listening to this, you go, "Wait, Forbes. How do I do this?"
You do it step by step. Decide what you want. Write out a plan. Figure it out. Find people to coach you.
Find people who have done it before you. Then leap, and trust that the net will appear. You may not
end up where you thought you would, but you're going to end up in an amazing place because you
risked; you took a chance; you believed. That's how you achieve it. You got to just go for it.
Travis: I love it. I love it. Hey, let's move in to the lightning round, the three questions. Now you're a
ball of energy, and you've got a lot of things going on. Did you check over those three questions?
Forbes: I did.
Travis: You did. Okay, cool. So listen, are you ready to move into that lightning round?
Forbes: Absolutely.
Travis: Yes. Well, I had a suspicion that you could probably answer the three questions without
looking over them anyways, so that's what I was getting a tickle out of. What book or program made an
impact on you related to business that you would recommend, and why?
Forbes: Og Mandino's "The Greatest Salesman on Earth." Have you read it?
Travis: No, I haven't.
Forbes: Oh, dear God. Okay, first of all, it's a hundred pages, and it's something you should read all
the time. It is a great story about the greatest salesman on earth. It is a profound, amazing book that I
keep in my bathroom now just because when you never know when you need to have a few minutes to
read.
Travis: You know what, I may have it. Is that a small red book?
Forbes: There‟s a red one. There‟s a white one. There‟s two or three of them.
Travis: Okay.
Forbes: It's a very inspiring tale of a young man and his journey, and it just... And I love fables and
metaphors for things, as opposed to reading just a business book, like if you read how Donald Trump

got to where he is. I'm not interested in all that because, like I said, you can't do his life, but,
metaphorically, you can do anything.
Travis: What did you say the author's name was again?
Forbes: Og Mandino. M-A-N-D-I-N-O.
Travis: Okay. All right, great. We'll look that up. What is one of your favorite tools or pieces of
technology that you've recently discovered, if any, that you'd recommend to other business owners?
Forbes: SpinGym. NowI know you're going to think that's crazy. Yes, it's my product, and you can get
it, and you know why? You take this little piece of equipment. You sit it at your desk, and for five
minutes, a couple of times a day, when you're reading your e-mails or you're stressed, you move this
thing. You know what it does? It changes your state of being. It gets you to breathe heavy. It gets your
body a little warmer. It gets your muscles moving, and instead of being stuck in front of your computer,
which is what many people might say, "I can't live without my computer and my iPhone," when your
body goes to crap, and your belly gets too big, and you can't sit down anymore because you can't boost
your metabolism, I don‟t care what else you're doing in life. One of the things I created this for,too, is
that when you're in a hospital or a wheelchair or visiting someone in the hospital, this little piece of
technology should be with everybody at all times--stress reliever, energy booster, and when all else
fails, you can hit somebody over the head with it. No, I'm just kidding.
I'll tell you what, I'm the one on the back of the airplane doing this, and then the other... Here is the
other crazy thing about the SpinGym, and I know you're going to think I'm nuts, two things you can do
with the SpinGym that might not be obvious: one, it is the greatest icebreaker pickup tool on the planet.
It comes in all these colors. You sit there and you spin it, I don't care if you're at a bar or at a fancy
party, and some cute girlis going to come up to you and go, "Oh, wow. What is that?"Then you put it in
her hands.You can reverse this. For me, it's usually cute guys. I‟ve picked up the cutest 25-year-old
guy--not that I need to pick him up, per se--but in the gym, he's like, "What is that?” I‟m like, “Am I really
53 playing with a 25-year-old boy whose muscles were just gorgeous?”We‟re talking and playing, and
I'm touching his arms, thinking, "I like my life."
Obvious thing that you can do with this is you can sell this. Very often, you ever walkaround and going,
"Man, I'd like 20 bucks in my pocket." Well, if you're somebody who's related to me, whether in my
business, you're in my world, you carry a SpinGym or two in your car, and when you're sitting down at
Starbucks or you're at the hairdresser where you got to spend an hour or two, you turn to somebody

and you put this in their hands, you just play around. Invariably they will say to you, "Wow. That's so
cool. Where do I get one?" And they'll pay you for it.
Travis: Okay, that's clever. Well, I had something like that as a toy when I was a kid. I don't remember
exactly what it looked like, but I‟ve played with one of those before.
Forbes: Well, this one has a little more weight than you would think, and the instructional DVDs about
doing it… I‟ve fielded almost 3,000 phone calls in the last couple of weeks about people who just
bought this and who are nuts about it, who can't believe how much fun it is. They're going on cruises
with it. They're doing all kind of crazy things. Wait until this gets to that tipping point and you, too, will
agree that this is truly the single greatest piece of technology because it affects your body, your
pocketbook, and your social life.
Travis: I love it. What's a famous quote that would best summarize either your belief or your attitude in
business?
Forbes: You only live life once, but if you do it right, once is enough.
Travis: Do you know who that's by?
Forbes: Forbes Riley. No, I don't, actually.
Travis: Forbes Riley. How people...
Forbes: Well, actually I'll give you a Forbes Riley one. There‟s a couple of quotes. I love that one, and
I do think quotes are sometimes what keeps you going. One of the quotes lately that‟s been very
important in our lives and as I teach this class is, “How you do something is how you do everything.”
When you look around and realize that your car is messy or your closet is messy or you don't keep
things organized, why would you expect your business to be organized? When you don't treat people
right, why would you expect that to be a good thing in your life? And so how you do everything really
does affect how you do everything.
Travis: Yes, I agree with you 100 percent. I believe that. I first heard that with Harold Becker, and that
I thought it was brilliant when I heard it. How do people connect with you?
Forbes: Okay. Here's how they connect with me, a couple of things: one, go to fitwithforbes.com. This
is my new membership site. You can come play for free for couple of days. You can see the articles

and the world that I live in. You can come for free and see the class that I teach. We do stream every
Tuesday and Thursday nights in ten-week chunks.
One of my favorite places, and I've just crossed over to 111,000 likes on Facebook, so I will give you
my Facebook page. It is facebook.com/ForbesRileyFanPage. Here's what crazy about that. I‟ve got
people all over the world. If you've got 111,000 people who are liking what you're doing and about
25,000 talking about you, you as an entrepreneur should come to me and say, "Hey, Forbes, I've got a
new business. Can I post it on your page?" Comment on some of the stuff. Connect with some other
people that are here. I actually read my Facebook every night. I don't reach out to everybody, but if you
say the right thing, and I can help you, I absolutely do.
I'm also a big fan of LinkedIn. I think that‟s a very powerful business tool. You can find me on LinkedIn.
Twitter's the only one I don't really get. But, yes that would be it.
Of course, I'd love you guys to go to buyspingym.com. See what I'm talking about. See how, for 30
dollars with free shipping, you have what I consider the greatest technology.
The last thing, too, and I'd love you to come to fit with Forbes, is that I'm on Home Shopping live all the
time. My next date is March 3. I think I'm on it 1 o'clock in the morning and 8 in the morning, and then
the afternoon.
YouTube--the other thing is the YouTube channel. Type in Forbes Riley--tons and tons of videos that
are funny, inspiring.
Here is the thing about me, while I love promoting. I'm not all about selling. I don't bombard you with
buy this and do that. I don't even have my 97-dollar product. I have my SpinGym. I have my
membership site, but I'm really about communicating and giving back, and then my private coaching
because that is where you would come to me, on the phone or in person, and between my NLP training
and my hypnosis and my passion and my love of people and their success, we turn people around in
very short times. We're talking people who‟ve had traumatic things and reasons they should not even
get out of bed, and they are thriving millionaires now. Just remember what I talked about health, wealth,
and happiness--how those three things go together.
Travis: You let people post onto your Facebook page, your business page?
Forbes: The best way to do that is to private message me first and say, "Hey, here's what I'm up to.
May I post on your page?" so that there is a dialogue because one of the things in business you need

to remember is you need to create rapport with people. You need to have some sense of being. You
don't want to use somebody. You don't want to abuse someone, and you don't want to piss them off
because all I have to do is hit that ban button and they never get to come back. So there's lot of causes
and lot of things that I love to promote. One of the ways is to start commenting, start getting into the
community, start realizing that the people on that page all talk to each other all of the time.
Travis: Okay. All great advice. I'm soaking all of this in here. I guess, the one final thing for me is, and I
believe you've answered a version of it but I'm going to ask anyways: what do you dream of? What are
you dreaming of now?
Forbes: Wow, that's a great question. I dream of having a national talk show. I had one in the early
„90s. I love the platform of TV and an audience and ideas. My big goal is to be on a national network
television show and be the Rachael Ray, Suze Orman of health and wellness and lifestyle. Then I
dream of just of hugging my babies at night and enjoying my life.
Travis: Okay. I like it. Listen, can you hang out for a couple more minutes. I want to wrap things up. Do
you have a couple more minutes?
Forbes: Of course I do.
End of Interview
Travis: Yes, okay, great. I want to remind you about the show notes where you can basically go and
find all of the links to the books and resources that were mentioned in the show, and, also, you can
connect with Forbes Riley directly. Remember to go to diyob.com, which is short for
diamondsinyourownbackyard.com, so diyob.com. Enter your name, and we'll send you the “2013
Business Owner's Guide: From Frustration to 70 million Dollars.” It's a behind-the-scenes look at what
you need to know to grow your business to incredible levels of success, really, no matter where you're
at in your business, even if you don't want to build it to that level. It's just about some behind-the-scene
things that people are not talking about that are a critical part of having a successful and profitable
business. Also, when you opt in, you‟ll become a member of the Authentic Entrepreneur Nation, which
is basically a network of people, tools and resources that you can refer to, that of course you can trust
to grow your business. This is our private rolodex that we use and recommend that we‟ll give you
access to as soon as it goes live.

In the next episode, I'm going to connect you with David Risley. David is one of the most powerful--or
has one of the most powerful marketing platforms available today, and we're going to talk about that,
and how you can use that to grow your business. So trust me when I say you will not want to miss this
one.
Today, I want to close this show with an inspirational quote from Henry David Thoreau, and the quote
reads, "What lies behind us and what lies ahead of us are tiny matters compared to what lives within
us."
This is Travis Lane Jenkins signing off for now. To your success, may you inspire those around you to
go after their dreams, too. Talk to you on the next episode.

How We Can Help You
We know that finding someone that you can trust online today is hard and that so many “so called
gurus” are self-‐appointed and have never really even done what they teach you to do. That‟s exactly
why we created the Double Your Profits Business Accelerator. This is an exclusive offer for our fans at
a fraction of its normal cost.
Here's what to expect. We'll Schedule a 'One on One' private session, where we'll take the time to dive
deep into your business and tell you what is missing, so that you can have your best year ever!
We'll do this by performing a S.W.O.T. Analysis. This tells us your Strengths, Weaknesses,
Opportunities and Threats within your business.
This will be an eye opener for YOU, for several reasons, however some of the most common reasons
are.
As the 'Business Owner' it‟s difficult to see the big picture of your own business because you‟re in the
middle of a daily management.
And you are too emotionally involved to completely impartial.
This is a common problem for EVERY business owner. It doesn‟t matter if you are a one-man army, or
an army of 150, the problem is still the same.
Travis Lane Jenkins
Business Mentor-Turn Around Specialist
Radio Host of The Entrepreneurs Radio Show
“Conversations with Self-made Millionaires and High-level Entrepreneurs That Grow Your Business"

Forbes Your Way to Success with National Fitness Hall of Famer Forbes Riley

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