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YUMIO SANEYOSHI VP OF PRODUCT – FIXYA Running a Startup with  Crowd-sourced Content
6 Billion 300 Million  600 Million Answers  30 Million 15 Million 10 Million
Experts
Wisdom of Crowds
Crowd-Sourcing Content for Your Startup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Site = Marketplace
Crowd-sourced Communities are a Marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Long Tailed Singleton Focus on Diversity
Focus on Attracting Sellers of Unique Content ,[object Object],[object Object],[object Object]
How to Channel Your Power Users ,[object Object],[object Object],[object Object]
Abuse ,[object Object],[object Object],[object Object],[object Object]
Thank You = $1000
Points = Priceless
Chief Thank You Officer
Motivation Thru Thank You’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Managers as Chief Thank You Officer ,[object Object],[object Object],[object Object],[object Object]
Reputation = Gold
Currency = Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Advertising is Hard to Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities for Crowd-sourcing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Yumio Saneyoshi, VP Products, Fixya