Smash Up is poised to be India’s largest unconference that is for the startups & by the startups. Its a high energy unconference aimed for: Start-ups - looking to learn from other startups | Aspiring entrepreneurs - looking to learn the ropes and take baby steps | Professionals - wanting to reclaim life by working for startups. The unconference will be primarily devoid of ‘gyan’ and will feature Talent Hunts, Shout Fests, Speed dating with VCs, VC and Incubator Pitchfests, Startup panels, Smashers!, Startup Bazaar and mentoring. Speakers: Co Hosted by Mahesh Murthy, Vishal Gondal, Alok Kejriwal and other iconic speakers Venue: Victor Menzez Convention Centre, IIT Bombay, Powai Format: Unconference

1. Only those who are asleep make no mistakes
- Ingvar Kamprad
The others either Startup or Mashup…

2. TiE Mumbai presents…
27-28 April, 2012
Victor Menzes Convention Centre, IIT Bombay

3. Alok Kejriwal Mahesh Murthy Sameer Guglani Vishal Gondal
@rodinhood @maheshmurthy @guglanisam @vishalgondal
@tiemumbai
We’re Proud To Co Host
#SMASHUP

4. Principle
Most startups do at least one thing right - but
not everything right!
(hence, the need to learn from each other)

5. Smash up = ?
• High energy un-conference
• For the startups + by the startups
• 2,000 ft overview Devoid of Big Boys’ gyan
• High on audience engagement
• Startup Pavilion, Talent
Hunt, Bazaar, Stories, Workshop, Black Book.
• Leave your suits home
• Fun!

6. Un conference Venue
Staircase
Dome
2nd
Floor
Auditorium
Staircase
Victor Menzes Convention center – IIT-B

7. Un conference Modules
Main 1. Panels
Auditorium 2. Keynotes
3. Talent hunt
4. Smashers!
5. Smashers Special: Stand Up Comic Show by Jay Hind TV
1. Workshops Seminar
Rooms
2. Startup Pavilion
Dome 1. Speed- Date with VCs
2. Mentoring Camp
1. Shout Fest Startup Katta
(Networking Lounge)
2. F&B
3. SMS Connect & Wikis

8. Un conference Modules
1. Startup Panels ( Main Auditorium)
– 3-4 startups will be showcased
– One growth stage entrepreneur to moderate
– The conversation will be a source of fundamental learnings and
inspiration for the audience.
– The audience will engage with the startups via QnA and Polls
– 45 min
– Panel Themes: Team Building, Bootstrapping, Sales & Marketing,
Failcon/Learning from failures

9. Un conference Modules
2. Keynotes ( Main Auditorium)
– 3 keynotes during the day
– Delivered by entrepreneurs who have scaled and exited startups in
the past decade.
– Will provide a 5,000 to 10,000 ft perspective on entrepreneurship
and set the stage for the upcoming panels
– 20-30 min

10. Un conference Modules
3. Talent Hunt (Main Auditorium)
– Grab the mic, pitch the audience and find your co-founders/
founding team members!
– Entrepreneurs who register before 18 April 2012 will get a
chance to pitch to the audience.
– Preference to those hunting for Co- Founders and CXOs.
– Presented using a single slide format prescribed by the
organisers.
– 5 min each

11. Un conference Modules
4. Speed Dating with VCs ( Dome)
– 6-8 VCs will host breakfast on round tables
– 5 delegates per table.
– 3 min interaction between the VC and the entrepreneur.
– 15 min per table : The group moves on to the next table when the
buzzer goes off.
– Entrepreneurs who apply before 18 April 2012 and are shortlisted
as per the criteria, will participate.

12. Un conference Modules
5. Mentoring Camp ( Dome)
– 6-8 round tables with 1 mentor each
– Delegates who register before 25 April 2012 will
– Mentors include TiE Senior AM and CMs
– 20 min per table. 2 x 1hour sessions

13. Un conference Modules
6. Startup Pavilion ( Seminar Rooms)
– Octonorm stalls are passé.
– Pavilion Booth = 70-seater classrooms : central a/c + remote
controlled shades + overhead projector + black board + full day.
Mentors include TiE Senior AM and CMs
– Money Alone Can’t Buy:
Convince us about an enticing strategy to
engage/entertain/educate the audience for 3x1 hr sessions.
– Bazaar Sessions will be promoted by the organisers.
– Can showcase their enterprise throughout the day.

14. Un conference Modules
6. Startup Pavilion ( Seminar Rooms)
– Pricing:
– TiE Member: INR 5,649 per booth
– Non- member: INR 8,999 per booth
– Inclusive of 2 delegate passes + 1 booth
– 1 booth can be shared by 2 startups
– Apply now:
Convince us by sending your engagement strategy and intent to
buy : smashup@tiemumbai.org
latest by 18 April 2012

15. Un conference Modules
6. Startup Pavilion ( Seminar Rooms)
– Engagement Ideas to kick start:
• Host a workshop to educate your prospective customers
• Organize an expert talk to establish thought leadership
• Host an entertainment show to engage the audience
• Host an open house discussion

16. Un conference Modules
6. Startup Pavilion ( Seminar Rooms)

17. Un conference Modules
7. Startup Katta (Networking Lounge /Foyer)
– SMS Connect: Set meetings with prospective
partners, employees, investors and vendors via SMS Connect
– Public Wiki: Stick a post it and speak your mind. Great connecting
tool if leveraged well.
– Food and Beverage Counters.
– Build your Own Huddle and start your session
– Shout Fest: Grab the mic and pitch your startup.

18. Un conference Modules
8. Smashers (Auditorium)
– 3 Co Hosts of this Un-conference will lead a team of 3-4 startups.
– These startups will make a quick fire elevator pitch to the Co-Host
panel & the audience followed by cross questioning from the other
2 Co-Hosts.
– The Co-Hosts and audience will award points on the basis of the
live cross-questioning.
– The startup with most points will be awarded as the Smasher!
– 90 min

19. Un conference Modules
8. Smashers (… contd.)
– Entrepreneurs who have registered for Smash Up and head
(existing) startups can apply for Smashers
– The startups need to get a recommendation/reference from a
mentor/investor .
– The first shortlist process may involve voting of the startups on
Facebook.
– Write to smashup@tiemumbai.org

20. Un conference Modules
(Pre Event)
27 April 2012 | Post Lunch

21. Un conference Modules (pre-event)
9. Workshops (Seminar Room)
 3-4 Parallel Expert Tracks
 Tentative topics
• Fine tuning pitches
• Branding for startups
• Low-cost sales & marketing/ Digital marketing to drive sales
• Practical business plan for mature start-ups
 150 min | 27 April post lunch

22. Un conference Modules (pre-event)
10. My Story with Beerud Sheth (Webaroo)
 Post workshop
 Session to inspire the audience with the story of an entrepreneur
who has scaled and exited successfully.
 90 min | 27 April Evening

23. The Un-Conference diary
A directory of all participating *
• Startups and their jobs openings
• Investors
• Incubators & accelerators
• Service providers
• Bazaar startup profiles
• Other startup resources
Notepad
• Each page of the notepad would have 2 tweet advice from
senior enterprising Indians.
Un Conference Schedule
Sponsor/Partner Messages
Speaker Profiles
* For those who register before 25 April 2012

24. Pricing (INR)
Delegate Type Until 18 Apr Until 25 Apr After 25 Apr / Spot
Startup : TiE Member 849 (-75%) 1,249 (-63%) 1,699 (-50%)
Startup : Non Member 1,699 (-50%) 2.549 (-25%) 3,399
Startup + TiE Membership* 3,649 (-75%+) 4,099 (-63%+) 5,099 (-50%)
Student Member 299 (-92%) 449 (-87%) 549 (-83%)
Student Non-Member 849 (-75%) 1,249 (-63%) 1,699 (-50%)
Service provider + 5,649 8,449 N/A
Incubators/Accelerators ^+ 5,649 8,449 N/A
Investors ^+ 8,449 12,649 N/A
* Annual TiE Mumbai membership is worth INR 3,371
^ Only event access - not to workshops/ VC & Incubator pitch fests/ VC Breakfast/Mentoring camp.
*Get categorized mention in unconference diary if registered by 25 Apr

25. Registration Benefits

26. Registration: Access

27. Smashup@ tiemumbai.org
+91- 22- 422 00 100