Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013

1. #SOCIALMEDIA #MASHUP
GOING INTERNATIONAL

2. HELLO!
Marketing graduate, University lecturer
& judge at numerous digital awards
events
Helped launch RaboDirect & worked for
many start-ups, SMEs & brands like
Coca-Cola, Meteor, Nokia, Vodafone,
Toyota, Guinness & Glanbia
Multi-award winner incl. Irish Internet
Association incl. Best Use of Social
Media 2011 & Best Internet Marketer
2005
SocialMedia.ie June 2012 ©

3. 5 BIG TRENDS
1.Device Proliferation
2.Audience Fragmentation Seeking CMOs:
Must Know Big Data
and Digital Marketing
3.Digital Video Explosion
The most sought after
4.Social Media Tools marketers today are experts in
Big Data and Digital Marketing.
5.Digital Data & Analytics

4. #1
1. DEVICE PROLIFERATION
Explosion in demand for smartphones
& tablets
There is a demand for immediacy,
interactivity & social sharing
The tablet market is here to stay and
is transforming media production,
distribution & consumption
Connected devices expected to jump
to 50 billion by 2022

5. #1
AGE OF THE CONSUMER
The connected consumer is in control,
well informed and has so much choice
Connect consumers to each other in
communities and you connect them to your
brand
Consumer experience is now a key
differentiator among competitors
Put customers at the centre of your business
Source: Forrester

6. #1
DIGITAL NATIVES
- Digital natives switch their attention between
media platforms 27 times per hour
-65% of digital natives take their devices from room to room
e.g. smartphone, iPad, laptop
-54% of digital natives prefer texting people rather than talking to them

7. #1
DIGITAL IMMIGRANTS
-Digital immigrants are the generations that did not grow up
with the internet
-They are less networked to friends, family and
former classmates online but do use Skype
-Studies show functional online activity for low level purchases
but are less experimental

8. #1
WHY MOBILE?
• 82% of people searching new
products/services did it on their
mobiles in Ireland(Google 2012)
• 15.5% of the global internet traffic By
the end of 2012, nearly 25% of all
web traffic was from mobile devices.
• In Europe, Ireland is on the 3rd place
in terms of mobile internet traffic ,
after the UK and Germany, with
12.44%
( StatCounter Global Stats Nov’12- Jan ‘13)

9. #1
RESPONSIVE WEB SITES
Source: Forrester

10. #2
2. AUDIENCE FRAGMENTATION

11. #2
GROWTH IN MOBILE SEARCH
http://www.slideshare.net/randfish/the-future-of-seo

12. #2
SEARCH MEETS SOCIAL
http://www.slideshare.net/randfish/the-future-of-seo

13. #2
SEARCH MEETS SOCIAL SWEETSPOT
http://www.slideshare.net/randfish/the-future-of-seo

14. #2
GOOGLE+ AND GOOGLE PLACES

15. #2
YOUR SOCIAL MEDIA ENGINE ROOM
www.qik.com - Mobile videos
www.foursquare.com - Location
www.twitter.com - Micro-blogging
www.facebook.com - Personal profile
www.youtube.com - Digital video
www.linkedin.com - Professional profile
www.slideshare.com - Presentations
www.flickr.com - Digital photos
www.scribd.com - Documents

16. #2
LINKEDIN GROUPS
SocialMedia.ie January 2013 ©

17. #2
LINKEDIN GROUPS

18. #2
TWITTER LISTS

19. REACHING OUT TO BLOGGERS

20. #3
3.DIGITAL VIDEO
Objectives Size & Team Experience
Budget and Timelines Equipment
Target audience Distribution Plan
Concept and script Promotional plan
Marketing Message Reporting

21. #3
MOBILE VIDEO

22. #3
SCREEN MOVIES

23. #3
YOU TUBE CHANNELS

24. #3
FISKATEERS SCISSORS COMMUNITY
360 year old business sets up a scrapbookers craft community

25. #3
MULTISCREEN MARKETING

26. #4
4. SOCIAL MEDIA TOOLS

27. #4
HOOTSUITE

28. #4
SHORTSTACK

29. #4
KLOUT

30. #4
CROWDBOOSTER

31. #4

32. #5
5.DIGITAL DATA & ANALYTICS

33. #5
SOCIAL SNOOPING …

34. #5
ANALYSING PUBLIC DATA
New analytics based on public data
Competitor and market sectors reports
Creating industry benchmarks
‘Battle of the Brands’ #mobile

35. #5
MOBILE MARKET - FACEBOOK
Ireland, Jan ’13 - Feb ‘13
Company Fans PTAT PTAT/ Avg. Post Avg. Likes
Fans % Per Day Per Post
O2 Ireland 65,742 3,297 5% 0.92 466.8
Meteor 115,133 9,656 8.4% 1.07 58.1
Three Ireland 36,002 141 0.4% 0.35 17.5
Vodafone Irl. 110,115 1,430 1.3% 0.17 75.8

36. #5
FACEBOOK TOP STORIES

37. #5
OUR COMPETITOR ANALYSIS APP
- Currently free
- 4 Facebook Pages
- No analysis
http://bit.ly/CompetitorAnalysis

38. SOCIALMEDIA.IE 10C’S

39. FREE STUFF!

40. HOW CAN WE HELP YOU?
DIGITAL & SOCIAL MEDIA AUDITS
COMPETITOR REPORTS
SOCIAL MEDIA TRAINING
DIGITAL & SOCIAL MEDIA STRATEGY
DIGITAL VIDEO PRODUCTION
WORDPRESS, FACEBOOK & MOBILE APPS

41. THANK YOU!
CEO