Enterprise Ireland - eMarketing Event - Dublin - October 2017

1. EXPLORE
THE
MARKETING
UNIVERSE

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PROFILE
20 years in online / digital marketing
Award winning experience for
global brands
Core team of 10 digital specialists, a bot
and 70,000 people in the Connector Network
90% of revenues come from international
projects or clients
Launched hundreds of websites

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MY MISSION TODAY
To inspire you about the future and show world class case studies!
So I won’t talk to you today about our innovative digital
strategies for RTE Food, Sustainable Energy Authority Ireland, Tile
Merchants, Huawei Ireland & UK etc. and …
… dozens of great websites for Niko Bathrooms, Roz Purcell, BWG
Foods, Cobec Engineering, Hiro by Roisin & many SMEs or start-ups
… and our beautiful branding work for True Hawk Media, Tadhg
Furlong, Laineys Wholefoods and numerous Connector products etc.

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OUR VIDEOS
Watch for this icon to recognise
which slides are videos
Please go to this link to have
access to our videos:
http://connector.ie/stories/
connector-enterprise-ireland-
innovation-talk

6. AUDIENCES ARE CHANGING
C O N T E X T
Source: PFSK 2016

7. 41% of U.S. adults use Voice Search on a daily basis in 2017

8. THE END OF DIGITAL ADVERTISING?

9. MARKETING IS EVOLVING
C O N T E X T
Source: SODA Report 2017

10. DIGITAL BUDGETS ARE GROWING
C O N T E X T
Source: SODA Report 2017
Spending
43% of marketers are increasingly their investment in digital marketing
Nearly 50% of marketers now spend 50% or more of their full marketing budget on digital.
Emerging Technology
More than 40% of marketers plan to “significantly increase” their investments in
programmatic advertising, AI / machine learning, chat bots /conversational interfaces and
AR/VR in the next 12-18 months.
69% of agency leaders also agree that the growing prevalence of AI technologies and
conversational interfaces will “significantly impact” the way their agencies will design for
customer interactions.
Innovation.
89% of client-side marketers rate their organisation as either “somewhat or very innovative”
when it comes to digital marketing initiatives
Agency leaders hold a nearly polar opposite … 48% say that their clients’ organisations
hinder their ability to innovate.

11. C O N T E X T
DIGITAL EXPERIENCES GROWING FASTEST
Source: SODA Report 2017

16. BIG IDEAS & BIG RESULTS
DON’T NEED BIG BUDGETS!

19. B2B SALES – COLD CALLS
ARE DYING TOO
WITH 90% IGNORED

21. B2B MARKETING
Created by mixing data insights with
cutting-edge analytics to inform business
professionals and help them make smarter
decisions.
SOCIAL DATA
& MARKETING AUTOMATION
KEY RESULTS
Meetings and new business with key target clients.
PR coverage in top Irish marketing publications.
Lots of engagement on Twitter and LinkedIn.
DIRECT MAIL 2.0

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2
Connector
Innovation
Game

23. AVA CHAT BOT
MARKETING &
CUSTOMER CARE
A Facebook Messenger bot that allows
users to measure their organisation’s
level of marketing creativity
KEY RESULTS
23 different PR stories in business and trade
press
MESSAGING

30. A R I E D E G E U S
THE ABILITY TO LEARN FASTER
THAN YOUR COMPETITORS MAY
BE THE ONLY SUSTAINABLE
COMPETITIVE ADVANTAGE.

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WRAP UP
C O N N E C T O R
• Set aside an innovation budget to test new ideas
• Be the first in your sector and get early mover advantage
• Create or curate interesting stories
• Use video to convey excitement and emotion
• Build platforms for your brand
• Engage your community everywhere including offline
• Add value including games, events & workshops etc.
• Build your portfolio for your next job!

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THE €20 INNOVATION KIT
C O N N E C T O R
SpringWise - A global innovation discovery database
($16/month)
Blinkist - Read book summaries in 15 min ($4)
AR/VR Canvas - Free Lean Business Canvas - Free
Trendwatching - Quality Reports - Free
Typeform - For user Research - Free
Connector Innovation Game - Free (for one winner!)
TOTAL - €20

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WIN A CONNECTOR
INNOVATION GAME
C O N N E C T O R
Message me your email to join the Connector
Club Email Newsletter for your chance to win
today.
One winner picked at random at 1pm!
Conor Lynch
Email: conor@connector.ie
Mobile: 086 811 8833

34. © connector.ie 2017
C O N N E C T O R
MEET OUR
PEOPLE
Masters of –
Strategy
Innovation
Design
Web Design
App Development
Video Production
Data & Analytics
Content
Experiences

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We’re delighted with the award
winning work Connector did with
the Huawei Snapys. Great results
and great to work with too.
Justin Costello
MARKETING MANAGER,
HUAWEI UK & IRELAND
The team at Connector did a great
job on our new XL website. We
were very happy with the design
and usability of our new mobile
friendly website!
Jenny Egan
MARKETING MANAGER,
BWG FOODS
Conor and the team at Connector
were great and produced a
website that we love. We have
had so many people tell us they
love our leaves!
Ruth Callaghan
MANAGER, NATURE’S BEST
CONNECTOR
TESTIMONIALS

37. THANK YOU
J

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Contact
Follow us
Conor Lynch
connector.ie
conor@connector.ie
+ 353 1 906 0006
Connector Studio, Temple Bar
@connector.ie
/connector
@connector
bit.ly/Youtube-Connector