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Enterprise Tag Management                      Tagging Beyond Your Website                            Scott Price, Mgr. So...
Tagging Beyond Your Website Users interact with your brand in different ways and on  different devices. Understanding the...
The Problem#agility2013
The Problem Have to know questions ahead of  time    – Can’t be agile Making changes requires  resubmission AND upgrade ...
The Solution: Ensighten! How does Ensighten help you solve these problems?    – Ensighten Mobile      – Manage analytics ...
Ensighten Mobile Overview Manage analytics for iOS and Android Apps in real-time,  without going though code updates or t...
Ensighten Mobile Technical Details#agility2013
Ensighten Mobile Technical Details#agility2013
Ensighten Mobile Technical Details#agility2013
Ensighten Mobile Technical Details (cont’d)#agility2013
Ensighten Mobile Technical Details (cont’d)               Intimate knowledge of native platforms#agility2013
Ensighten Mobile Technical Details (cont’d)#agility2013
Ensighten Mobile Features Simple implementation    – One line of code for ALL platforms Intuitive UI for managing apps  ...
Ensighten Mobile Examples Customer Examples Demo Time!#agility2013
Enterprise Tag Management                     Thank You!
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Tagging beyond your website - Agility2013

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Using Ensighten Mobile and Ensighten Offsite capabilities for analytics tracking of mobile apps and offsite ad impressions

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Tagging beyond your website - Agility2013

  1. 1. Enterprise Tag Management Tagging Beyond Your Website Scott Price, Mgr. Software Engineering & Josh Goodwin, CTO
  2. 2. Tagging Beyond Your Website Users interact with your brand in different ways and on different devices. Understanding the differences is key in delivering successful marketing campaigns and conversions.#agility2013
  3. 3. The Problem#agility2013
  4. 4. The Problem Have to know questions ahead of time – Can’t be agile Making changes requires resubmission AND upgrade – Can add days/weeks to process Tied to specific vendor – Makes trying out new tools difficult and slow#agility2013
  5. 5. The Solution: Ensighten! How does Ensighten help you solve these problems? – Ensighten Mobile – Manage analytics in real-time in your iOS and Android apps – Ensighten Flash/Video – Manage analytics in real-time for Flash videos and apps#agility2013
  6. 6. Ensighten Mobile Overview Manage analytics for iOS and Android Apps in real-time, without going though code updates or the app approval process.#agility2013
  7. 7. Ensighten Mobile Technical Details#agility2013
  8. 8. Ensighten Mobile Technical Details#agility2013
  9. 9. Ensighten Mobile Technical Details#agility2013
  10. 10. Ensighten Mobile Technical Details (cont’d)#agility2013
  11. 11. Ensighten Mobile Technical Details (cont’d) Intimate knowledge of native platforms#agility2013
  12. 12. Ensighten Mobile Technical Details (cont’d)#agility2013
  13. 13. Ensighten Mobile Features Simple implementation – One line of code for ALL platforms Intuitive UI for managing apps – Point & Click and Drag & Drop – Same UI for ALL platforms Test Mode – Test on real hardware before going live Offline Support – Capture data even when users aren’t online Vendor Agnostic – OOTB templates available for Google, Omniture, webtrends etc…#agility2013
  14. 14. Ensighten Mobile Examples Customer Examples Demo Time!#agility2013
  15. 15. Enterprise Tag Management Thank You!

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