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1
Building Capacity
Partner Engagement and Grassroots
Organizing
Derrick Harkins, National Director of Faith Based Initiatives and
African American Engagement
Christopher Mendoza, National Special Projects Director
Jennifer Roniger, Director of State Assistance
2. Agenda
I. Introduction Jennifer Roniger, Director of State Assistance
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II. Partner Engagement and the
Multiplier Effect Derrick Harkins, National Director of African
American and Faith Engagement
III. Grassroots Organizing
Works!
Christopher Mendoza, Special Projects
Director
IV. Key Takeaways
Jennifer Roniger, Director of State Assistance
V. Q&A Jennifer Roniger, Director of State Assistance
3. I. INTRODUCTION
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4. 2014 Enrollment
The enrollment
community exceeded
expectationsâ
16 million covered in
2014!
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5. 2014 + 2015 Enrollment
16 Million in year 1
8 Million in year 2
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6. Building Capacity is More
Important than Ever
This means there are fewer
uninsured individuals to
connect to coverage, which
makes the work more
challenging (and
rewarding!)âŠ
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7. Building Capacity is More
And open enrollment is 3
months shorter this yearâŠ
OE2 runs from
November 15, 2014 â
February 15, 2015
Important than Ever
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8. Plan and Build
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âą Plan smarter
âą Utilize resources
âą Use OE1
lessons learned
âą Get creative!
9. II. PARTNER ENGAGEMENT AND
THE MULTIPLIER EFFECT
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10. Partnerships Matter
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Whatâs an aspect
of your work that
would benefit from
some extra help?
Is there a group in
your community
that has unique
insight that youâd
like to leverage?
11. Who They Are
âą Small businesses
âą Grassroots coalitions
âą Local associations (neighborhood
associations, community groups, etc.)
âą Libraries
âą Constituency Groups
âą Elected Officials
âą Providers
âą Schools/School Districts
âą Health centers
âą Community based organizations
Everyone!
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12. Sphere of Influence
?
You
?
?
?
?
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?
13. The Multiplier Effect
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14. Some Basic Principles
âą How does their work overlap with
your work?
âą What can they gain from
partnership?
âą Why are you interested in
working with them specifically?
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15. Making the Ask
Wow, youâre really doing interesting work here. How
does being uninsured affect your members? Once we
identify uninsured people, we follow-up with them about
how they can get coverage and in-depth assistance. It
sounds like that support would help the people you
serve. Can we sit down to talk about collaborating?
~ versus~
It looks like you all see a lot of people come through
these doors. It would be pretty easy to have some
literature on the front desk. Is that something you can
do?
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16. Communication is Key!
How do you
communicate
and coordinate
with each
other?
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Whatâs your
most
successful
partnership?
17. Nurturing a Relationship
âą Thank them for their action
âą Debrief with them on how collaboration
is going
âą Stay on top of their goals
âą Make a second ask or continue to
collaborate
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18. AN EXAMPLE: CERTIFIED
APPLICATION COUNSELOR (CAC)
RECRUITMENT
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19. Building the CAC
Community
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20. Who Can Help
âą Community colleges
âą Sororities/fraternities
âą Labor organizations
âą Health care providers
âą Faith-based organizations
âą And moreâŠ
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21. Examples from the Faith
Based Community
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22. CAC Organization
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Toolkit
23. III. GRASSROOTS
ORGANIZING WORKS!
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24. Grassroots Organizing?
âą Anyone can do it
âą Its organizing at the ground level and growing from
there
âą No change is too small or too big
âą There are many ways to engage your community,
one of them is volunteer engagement
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25. Organizers
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27. Finding Volunteers
âą Broaden the way you think of
volunteers
âą Volunteers can be everyday
people
âą Volunteers can be supportive
organizations or community
partners
Volunteers = Organizations
Organization= Volunteers
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28. Volunteer and Shift
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Growth
Source: Enroll America, Field Program, 2013-2014
29. Consumer Outreach
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Source: Enroll America, Field Program, 2013-2014
30. Increase in Enrollment Rate
after Multiple Contacts
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Source: Enroll America, Field Program, 2013-2014
31. GETTING STARTED
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32. How Do I Start?
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Confused?
âą Have clear goals
âą Think small
âą Make it personal
33. Finding Volunteers
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Define a
action
âą What is your goal? How do you achieve this?
âą This action is what will bring together volunteers
Look
Internally
âą Look internally for potential volunteers. You might already
have an existing pool of prospects
âą Can your internal members engage more volunteers?
Look
Externally
âą What organizations in your community share your goal?
âą How can you plug them into your defined action?
34. IV. KEY TAKEAWAYS
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35. Knowing the Formula is Half
the Battle
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âą What is your mission?
âą Identify action steps
âą Engage internal staff
âą Reach out to partners
âą Involve Volunteers
âą COORDINATE,
COORDINATE,
COORDINATE
36. #Ready4OE2 Series
#Ready4OE2 Webinar and
Blog Series During October!
Subscribe to Enroll Americaâs newsletter for updates:
http://www.enrollamerica.org/
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V. Q&A