Padiglione Italia

1. The events of the Italian Pavilion
Paolo Verri, Event Director
15th May 2014

2. Expo Site
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OFFICIAL PARTICIPANTS
CLUSTERS
THEMATIC AREAS
EVENT AREAS
SERVICE AREAS
PALAZZO ITALIA
Total area: 935.595 m2
UNOFFICIAL PARTICIPANTS
CARDO

3. Decumanus
Cardo
Lake Arena
Piazza Italia
Italy Pavilion
Italy Pavilion: Palazzo Italia and Cardo
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The Italian Pavilion is made up of the Palazzo Italia and the Cardo
The intersection of Cardo and Decumanus creates Piazza Italia: a unique place of visibility and meeting

4. Exhibition Concept
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Spaces Size – Cardo
Palazzo Italia:
• Exhibition area: 2,500 m2
• Event area: 1,920 m2
• Hospitality area: 2,350 m2
• Food and beverage area: 1,050 m2
Cardo:
• Exhibition area : 4,350 m2
• Event area : 820 m2
• Hospitality area: 920 m2
• Food and beverage area : 1,100 m2

5. The Commissioner General
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Ms. Diana Bracco is the Commissioner General of Section for Padiglione Italia at Expo Milano 2015.
Some of the tasks of the Commissioner General are as follows:
• Art. 18, paragraph 1, BIE Convention (which regulates the Universal Exhibitions): “At an exhibition a participant or a
group of participants may use a geographical title relating to a participating Party only with the authorisation of the
Section Commissioner-General or the Section Commissioner of the Government of the Party concerned”;
• Art. 19, paragraphs 1 and 2, BIE Convention: “Anything exhibited in a national section must have a close connection
with the country exhibiting it (for example, articles having their origin in the territory of the participating
Government, or articles created by nationals of the country). With the authorisation of the Commissioners-General
or Commissioners of the other States concerned, other articles or products may be presented if provided they serve
only to complete the exhibit”.
• Art. 2, paragraph 1e, Italian Prime Minister’s Decree of appointment of the Commissioner General of Section for
Italy assigns to the Commissioner the responsibility of the "coordination of the management of the exhibition spaces
in which will be organised the presence of the entire Italian system, including the involvement and coordination of
the presence of other Italian public entities, as well as institutions, government agencies or private associations. "
Tasks and functions

6. Mission Italy
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• Offering the world a strong vision of the Italian quality for health and
lifestyle.
• Integrating Italy-museum with Italy-laboratory, using the unique
heritage of culture and enterprises of the different territories;
• Reinforcing the tools at the service of the internationalization of
regional agribusiness products, highlighting their unique
characteristics, enhancing and protecting brands and Italian qualities;
• Improving the connection of the Italian start-ups in the science,
research and technological international hubs;
• Strengthening the Italian tourist vocation, not only pointing on the
excellences, but having as objective the promotion of the entire
Italian system;

7. Italy Pavilion for Expo Milano 2015
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The Italian Pavilion aims to represent:
• The gateway to our country, the laboratory of international
relations, Italy’s “business card” to the world.
• A window to our country’s history, a unique place able to
mix tradition with innovation, past with future.
• An iconic place where Italian excellence can shine.
• A unique brand that can help Made in Italy enter new
markets and find more opportunities for development and
growth.
• Above all, the Italy Pavilion will be the most visited Pavilion
at the Expo.

8. The Theme: Vivaio Italia
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The theme chosen by the Italy Pavilion to represent Expo 2015’s contents is the VIVAIO (the seedbed).
This metaphor allows us to highlight various characteristics of Italian culture and society in these times
of change:
• A nursery of fresh ideas, proposals, innovative solutions and best practices that Italy offers to the
international community;
• A protected space that helps projects and talents to “sprout”;
• A space of growth, development and training;
• A permanent and open laboratory;
• A place of visibility for fresh and young energies
that work in our country, involving Italian universities,
research labs and start-ups.

9. The main entrance to Palazzo Italia
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10. THE ARCHITECTURAL PROJECT
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11. Architectural Concept
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The architectural project for the Italy Pavilion is conceived as a community surrounding its piazza.
It will be the place where architecture-landscape-nature (nature, roots and forest) and
architecture-landscape-urban life (void-town-piazza) commingle and merge to give rise to
Landscape-Italy.

12. Embracing Sustainability
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The project develops the idea of the most energy-independent architectural organism possible,
where the maximum balance between energy production and consumption is ensured.

13. Italy Pavilion
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14. Italy Pavilion
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15. Exhibition Concept
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Decumanus
Cardo
Spaces of Italian Pavilion

16. Schedule of Events
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More than 1,000 events will be staged during the six months of Expo, with an expected
participation of at least 2 million visitors.
Examples of daily activities:
 Specific activities of the Pavilion
 Activities with international guests and host countries
 Activities with national guests, ministries and other institutions
 Activities with representatives of host regions
 Activities with representatives of host cities
 Activities with businesses (sponsors and otherwise)
 Live TV
 Live radio
 Live internet
 Activities for schools
 Evening showcases (music, dance, theater)
 Thematic dinners organized by region and city
A giant vessel of encounters and events for 184 days of Expo.

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During the six month, the general program proposes a breakdown according to a combination
of a material and an immaterial theme following the guidelines of the Pavilion:
May month of bread and literature
June month of pasta and design
July month of fruit and arts
August month of water and sports
September month of wine and music
October month of olive oil and fashion
This monthly division envisages events for the general public.
During Expo
Monthly activity

18. During Expo
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Furthermore, during the semester, a range of activities dedicated to companies and
institutions, will be organized in the following areas:
May food safety
June urban and rural redevelopment
July sustainability and biodiversity
August cooperation
September conservation and creativity
October technological innovations
Monthly activity

19. www.padiglioneitaliaexpo2015.com