Marketing increasingly needs to interact in real time with its customers, whether it is to send it information or to push the offer that best suits (in relation to its profile, current navigation, weather...) The ability to offer the right offer in real time stems either from a predefined decision tree, from a learning model, or from a combination of both. The goal is to determine the best offer on the best channel at the best time for a customer by combining decision trees, learning models and marketing objectives to optimize.

1. A CONTEXTUALIZED
COMMUNICATION
« ONE TO ONE »
*
*
Device
Location
Weather
Time of day
etc...
Behavioural data
(purchases, itinerary...)
Appetence
API
etc...
Counted
Cards
Templating
Crop
etc...
RealTime testing
Behavioural profiling
etc...
REAL TIME
PERSONALIZATION WITH
DYNAMIC CONTENT
GENERATE
A SCENARIO
RealTime testing : The content that
works best will be displayed to
future openers or visitors.
Templating : A contents
template whose datas are
updated with real-time data.
1
2
OPTIMIZED
BOOSTED
CUSTOMIZED
CONTEXTUALIZED
I CHOOSE
CONTEXTUALIZED CONTENT
AS A RESULT OF THE TRIGGER’S VALUE
I CHOOSE
THE TRIGGER COMPONENT(S)
OF THE SCENARIO
I INTEGRATE THIS SCENARIO
ON ALL THE RELEVANT
CHANNELS
A BACKDROP
A NEED / CLIENT’S
EXPECTATIONS= =
AN
INTERACTION
via a contextualized message in
form as well in substance
(editorial, media, channel)
Email
Live TV
Web Mobil App
iBeacon
Terminal
Smart
watch
SMSCall
Reading on
a device
Time of day
Repeated
moments
Time stayed on a specific
place on a web page
Click on a CTA
(site/ email /push / ...)
Buzz / News
Geolocalisation
The actions of a group
of people profiles
Open
data
Going near
iBeacon terminal
An image
A card with
a recommended
itinerary
A custom image with CRM
data or from another
external source
A countdown
Obscuring
Content
Another page’s content
at specific time
Etc... Etc...Etc...
A Twitter
feed's content
Weather
Date
Reading on
an OS
by
(Example: default content, contentif iOS,
content if Android...)
Some reasons you’ll be crazy about it!
SMART EMAILING