Publish

1. Chapter 7
Intrabusiness,

2. Intrabusiness E-Commerce
E-commerce activities conducted
within an organization
Between a business and its employees
Between units within the business
Among employees in the same business

3. Activities Between Units
Within a Business
Large corporations consist of
independent units that “sell” or “buy”
materials, products, and services from
each other
These transactions can easily be
accomplished over the intranet
Network constructed to link dealerships
owned by the corporation
Support communication
Collaboration
Execution of transactions

4. Intranets
Intranet—a corporate LAN or wide area
network (WAN) that uses Internet
technology and is secured behind a
company’s firewalls; designed to serve the
internal informational needs of a company
Provides Internet capabilities, search
engines, tools for communication and
collaboration

5. Intranets (cont.)
Fairly safe within company firewalls
Employees can get out on the Web easily
Outsiders cannot get into the intranet
Change organizational structures and
procedures, help reengineer corporations
More intranet examples:
Business intelligence
Public services
Corporate information
Customer service

6. Building Intranets
To build an intranet, a company needs:
Web servers
Browsers
Web publishing tools
Back-end databases
TCP/IP networks (LAN or WAN)
Firewalls

7. Exhibit 7.1
Architecture of an Intranet

8. Intranet Functionalities
Intranet functionalities
Web-based database access for ease of use
Search engines, indexing engines,
directories assisted by keyword search
Interactive communication—chatting, audio
support, videoconferencing
Document distribution and workflow
Groupware
Conduit for computer-based telephony
system

9. Extending the Corporate
Intranet
What comes next?

10. Enterprise (Corporate) Portals
Corporate (enterprise) portal—a gateway
for entering a corporate Web site, enabling
communication, collaboration, and access
to company information
Provide single-point access to specific
enterprise information and applications available
on:
Internet
Intranets
Extranets
Companies may have separate portals for
outsiders and for insiders

11. Corporate Portal as a Gateway to
Information

12. Intranet/Portal Example:
Cadence Design Systems
Business challenge
Support customer’s entire product development
cycle
Sales
Delivery
Needed a real understanding of organization’s
issues while interacting with customers
Coordination
Communication