This is achieved via outdoor advertisement, road shows, events, billboards, and other forms of engagement marketing. The process continues till a deep-rooted emotion is built up between the brand and the targeted demography.

2.  I know people who will eat only at their one favorite restaurant, ladies who will
buy groceries only from a specific retail mart, and kids who love only M&Ms. The
question here is what is driving their loyalty. What is making them turn towards
the same grocery store or the candy brand all the time, even if there are hosts of
different options in front of them? Well, the answer is they all possess a deep
emotional connection with the brand and that drives them towards it whenever
the need of the particular product arises.
 In the world of experiential marketing, everything is about creating the best
consumer experience. This is achieved via outdoor advertisement, road shows,
events, billboards, and other forms of engagement marketing. The process
continues till a deep-rooted emotion is built up between the brand and the
targeted demography.

3.  Every brand has its own way of creating an emotional connection with their
market. BMW makes it by making you feel good about yourself; Apple does it by
understanding the exact needs and specifications of their users; and so on.
It’s all about brand vitality
 It all comes down to how you are relating to your consumers. When you are
loyal to the customers, your customers will show their loyalty back to you.
Telling your brands that you are better than your competitors or your products
is the best is no more a way to win the appreciation of your customers. You
must try to increase your vitality and be interested in your customer’s needs
and demands.
 And, that is how you create a deep emotional connection with your consumers.
Find the right experiential agency that can guide you with their proactive
marketing approaches and shows the best way to lead. Once you create an
emotional connection with your customers, success will come automatically.