When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
2. Social Media = Engagement Media
1 2 3
Community Social Media
Strategy
Management Services
Social Media Strategy Social Media Activation Social Media People
Concepting Webcare Social Media Education
Social Media Guidelines Customer Service Social Media Meetups
Social Media Scan Platform Development Werving, Selectie &
Detachering
Social Media Concepts Community Building
Community Managers
Social Media Mix Content Creation
Social Media Training
Mediaplanning Social media Activation
LinkedIn Workshop
Social Media Guidelines Social Customer Service
Twitter Workshop
Storytelling Webcare
Webinar
Social Campaigns
3. Introducing…; Engagement Media
1 2 3
Community Werving, Selectie
Strategy
Management & Interim
Social Media Strategy Social Media Activation Social Media People
Concepting Webcare Social Media Education
Social Media Guidelines Customer Service Social Media Meetups
Social Media Scan Platform Development Werving, Selectie &
Detachering
Social Media Concepts Community Building
Community Managers
Social Media Mix Content Creation
Social Media Training
Mediaplanning Social media Activation
LinkedIn Workshop
Social Media Guidelines Social Customer Service
Twitter Workshop
Storytelling Webcare
Webinars
Reputation Management
4. Social Media Process 8 steps
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
5. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
Define Listen Analysis
Target Group(s)
Social Media Is it possible to facilitate
How has customer Monitoring; what is your or engage
behaviour changed? audience talking about? conversations?
User type? Towards what direction Engagement Level
is the conversation Analysis
Social Media going?
Ambassadors Is your market
How does your communitable?
Influencials in your audience participate?
industry Is there a (power) shift
in you business?
6. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
Domain Goals KPI’s
What will we engage in? What does our ideas &
What goals do we have? concept cost?
Are you a thought
leader? What is your target? Resources?
What content do we Sales funnel. KPI’s: #followers, leads,
have to facilitate? orders, friends, views,
Life Cycle. comments?
Is the concept
inspirations for your What problem are we Return On Investment?
audience? solving?
7. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
Community? Social Media Mix Tools
What type of Exisiting platforms? Content Management
community? Key platforms System?
Network, Knowledge Facilitating platforms
sharing, Collaborative? 3rd Party platforms Reporting? What
functionality does it
Make or Buy? need?
Build your platform?
Vendor selection! Webcare options?
Make or Buy?
Routing & Escalation
process
8. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
Format Content Type Guidelines
Tone of Voice What type of content General
matches our strategy?
Content format For Partners / Vendors /
(digital) Storytelling? Customer / Supplier
Brand values
Disclosure Policy
Frequency of messages 5C’s
Curator Personal Blog Policy
Themes Comment
Community Password Policy
Tagging Creative
Combination
Isbn: 0-07-162574-7: Get Content, Get Customers, McGrawwHill, Joe Pullizi & Newt Barrett, B.E.S.T. forumula p. 27
9. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
People Organisation Money
Talent development? Corporate or
Technical departmental budget?
Community Manager?
Features Marketing, pr,
Web editor? development,
Implementation proces communications?
Customer Service?
Procedures Budgetting & ROI
Insource or outsource?
Culture of Change Reporting follows
HR involved. money!
Attitude
Skills & Competences Service Level
10. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
Reach Programming Activate
Structure your Posting
Seo conversation!
Commenting
Sea Social Media Planning
Conversate
Platform Advertising Creativity
Listening
Blogvertisiging? Integrate in existing
(marketing) effords React
Find & Connect
Webcare
11. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
Reputation Crowdsourcing Do’s & Dont’s
Responsiveness level? Crowdsourcing Proactive
Facilitate 4 R’s Crowdfunding Honesty
Rating
Ranking Microtasking Authenticity
Reccomendations
Reviews Open innovation Escalation process
Improve Engagement Sourcing
12. Social Media Planning Process
Analyse Identify Platforms Content
Resources Activate Engage Evaluate
1 2 3
Reporting Evaluate Next steps
Social Media Monitoring Does our plan match the Harvest
needs of our target
Opinion Mining / group? Keep
Sentiment Analysis
Toward what direction Grow
KPI Reporting levels are discussions going?
Exit strategies
Does the particpation
level of our audience Crisis Communication
change?
Busines modelling?