3. Breaking News!
Google+ Business Pages are now LIVE!
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
Plus.Google.com/Pages/Create
4. A Quick Overview
Google+ Pages
• You need a personal Google+ profile to
Engage Customers set-up a Google+ page.
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
5. A Quick Overview
Google+ Pages
• You need a personal Google+ profile to
Engage Customers set-up a Google+ page.
With Social Media
• Google+ pages can add people to circles
Josh Chiles – but only after a Google+ user adds your
CEO Engaged! page first.
StartEngaging.com
$10,000 Giveaway at
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6. A Quick Overview
Google+ Pages
• You need a personal Google+ profile to
Engage Customers set-up a Google+ page.
With Social Media
• Google+ pages can add people to circles
Josh Chiles – but only after a Google+ user adds your
CEO Engaged! page first.
StartEngaging.com • You can edit your Google+ page profile –
$10,000 Giveaway at similar to info tab for Facebook pages.
Fb.com/StartEngaging
7. A Quick Overview
Google+ Pages
• You need a personal Google+ profile to
Engage Customers set-up a Google+ page.
With Social Media
• Google+ pages can add people to circles
Josh Chiles – but only after a Google+ user adds your
CEO Engaged! page first.
StartEngaging.com • You can edit your Google+ page profile –
$10,000 Giveaway at similar to info for Facebook pages.
Fb.com/StartEngaging
• Google+ pages can post text, video and
pictures.
8. A Quick Overview
Google+ Pages
• Google+ pages can +1, like and comment
Engage Customers on post by you or your community.
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
9. A Quick Overview
Google+ Pages
• Google+ pages can +1, like and comment
Engage Customers on post by you or your community.
With Social Media
• Google+ pages can create and join
Josh Chiles hangouts. Only via the web, no mobile.
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
10. A Quick Overview
Google+ Pages
• Google+ pages can +1, like and comment
Engage Customers on post by you or your community.
With Social Media
• Google+ pages can create and join
Josh Chiles hangouts. Only via the web, no mobile.
CEO Engaged!
• Sorry, Google+ pages cannot play
StartEngaging.com games.
$10,000 Giveaway at
Fb.com/StartEngaging
11. A Quick Overview
Google+ Pages
• Google+ pages can +1, like and comment
Engage Customers on post by you or your community.
With Social Media
• Google+ pages can create and join
Josh Chiles hangouts. Only via the web, no mobile.
CEO Engaged!
• Sorry, Google+ pages cannot play
StartEngaging.com games.
$10,000 Giveaway at
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• Google+ pages cannot +1 other pages or
websites.
12. Google+
Will you use Google+ Pages?
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
13. Start Engaging
I've learned that people
Engage Customers will forget what you
With Social Media
said,
Josh Chiles people will forget what you
CEO Engaged!
did,
StartEngaging.com
but people will never forget
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how you made them
feel.
~Maya Angelou
14. Social Media Platforms
• Each social media platform is different –
Engage Customers different people use them in different
With Social Media
ways, so treat them differently.
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
15. Social Media Platforms
• Each social media platform is different –
Engage Customers different people use them in different
With Social Media
ways, so treat them differently.
Josh Chiles
CEO Engaged!
• Communicating on Facebook is like
sitting in your living room chatting with
StartEngaging.com family and friends. While Twitter is like a
$10,000 Giveaway at cocktail party.
Fb.com/StartEngaging
16. Social Media Platforms
• Each social media platform is different –
Engage Customers different people use them in different
With Social Media
ways, so treat them differently.
Josh Chiles
CEO Engaged!
• Communicating on Facebook is like
sitting in your living room chatting with
StartEngaging.com family and friends. While Twitter is like a
$10,000 Giveaway at cocktail party.
Fb.com/StartEngaging
• Direct selling is not advised. You run the
risk of users hiding your content, blocking
your page or unlike/unfollow your page.
17. Facebook
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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18. Facebook
2010 Top 100 Dealers
Engage Customers
With Social Media
Josh Chiles 84% Business Pages
CEO Engaged!
StartEngaging.com 8% Personal Profiles
$10,000 Giveaway at
Fb.com/StartEngaging 8% Not on Facebook
Study by Engaged! October 2011
19. Start Engaging on Facebook
by Creating Great Content
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
20. Share Blog Posts
& Newsletters
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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Don’t just share the link, add engaging content like
a question or an important tagline from the article.
21. Ask Questions
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
You can also use Facebook’s question app. It’s
designed to be easily shared.
22. Don’t Automate Twitter Updates
Facebook & Twitter are different platforms, with
different users, so treat them differently.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
23. Reply to Comments
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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• During our test of the Top 100 Dealers, this
was a problem area.
• People expect you to answer their questions
just as quickly online (email too) as you do
when they call or walk-in.
24. Start Engaging on Facebook
with Photos
Facebook’s new News Feed puts a priority on photos.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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25. Post A Mystery Photo
Have people guess who the mystery person is,
what the secret object is, or what the location is in
Engage Customers the comments.
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
26. Ask For A Caption
Get creative. Find or take an odd picture and
ask your community to give it their best shot.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
27. Share Event Pictures
Share pictures from a local meet-up, event,
cruise or boat show.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
28. Post Pictures From
A Conference
You’re at one Now! #MDCE
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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29. Share Your Inventory
Use the captions for descriptions.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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30. Get Creative in the Photo Strip
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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31. Increase Facebook “Likes”
Engage Customers
With Social Media
Josh Chiles
CEO Engaged! You Like
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging This.
32. Do You Have Social
Media Icons on Your
Website Home Page?
2010 Top 100 Dealers
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
80% Yes
$10,000 Giveaway at
Fb.com/StartEngaging 20% No
Study by Engaged! October 2011
33. Add Social Media Icons
on Website Home Page
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
34. Do You Have A Custom
Facebook URL?
Facebook.com/StartEngaging is ours.
2010 Top 100 Dealers
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
40% Yes
$10,000 Giveaway at
52% No
Fb.com/StartEngaging
Study by Engaged! October 2011
35. Set-up Your Custom
Facebook URL
Visit: Facebook.com/Username
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
Be careful, once it’s set you cannot change it.
Facebook.com/StartEngaging
36. Go Offline
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
37. Share Your Facebook URL
on ALL Print Material
• Business Cards
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
38. Share Your Facebook URL
on ALL Print Material
• Business Cards
Engage Customers
With Social Media
• Brochures
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
39. Share Your Facebook URL
on ALL Print Material
• Business Cards
Engage Customers
With Social Media
• Brochures
Josh Chiles
• Stock Cards
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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40. Share Your Facebook URL
on ALL Print Material
• Business Cards
Engage Customers
With Social Media
• Brochures
• Stock Cards
Josh Chiles
CEO Engaged! • Sales Receipts
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
41. Share Your Facebook URL
on ALL Print Material
• Business Cards
Engage Customers
With Social Media
• Brochures
• Stock Cards
Josh Chiles
CEO Engaged! • Sales Receipts
StartEngaging.com • Work Orders
$10,000 Giveaway at
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42. Supercharge Your Growth
with Facebook Ads
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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43. Facebook Ads
• The most targeted form of advertising
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
44. Facebook Ads
• The most targeted form of advertising
• Connect with over 800 million users or
Engage Customers keep it super local
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
45. Facebook Ads
• The most targeted form of advertising
• Connect with over 800 million potential
Engage Customers customers or keep it super local
With Social Media
• Choose your audience by
Josh Chiles location, age, sex, collage, likes and
CEO Engaged!
interests
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
46. Facebook Ads
• The most targeted form of advertising
• Connect with over 800 million potential
Engage Customers customers or keep it super local
With Social Media
• Choose your audience by
Josh Chiles location, age, sex, collage, likes and
CEO Engaged!
interests
StartEngaging.com • Ads use both text and an image (110x80)
$10,000 Giveaway at
Fb.com/StartEngaging
47. Facebook Ads
• The most targeted form of advertising
• Connect with over 800 million potential
Engage Customers customers or keep it super local
With Social Media
• Choose your audience by
Josh Chiles location, age, sex, collage, likes and
CEO Engaged!
interests
StartEngaging.com • Ads use both text and an image (110x80)
$10,000 Giveaway at
Fb.com/StartEngaging
• Promote your Facebook Page, Facebook
App, Facebook Event or any website
48. Facebook Ads
• The most targeted form of advertising
• Connect with over 800 million potential
Engage Customers customers or keep it super local
With Social Media
• Choose your audience by
Josh Chiles location, age, sex, collage, likes and
CEO Engaged!
interests
StartEngaging.com • Ads use both text and an image (110x80)
$10,000 Giveaway at
Fb.com/StartEngaging
• Promote your Facebook Page, Facebook
App, Facebook Event or any website
• Set a daily or lifetime budget you’re
comfortable with
49. Facebook Ads
• The most targeted form of advertising
• Connect with over 800 million potential
Engage Customers customers or keep it super local
With Social Media
• Choose your audience by
Josh Chiles location, age, sex, collage, likes and
CEO Engaged!
interests
StartEngaging.com • Ads use both text and an image (110x80)
$10,000 Giveaway at
Fb.com/StartEngaging
• Promote your Facebook Page, Facebook
App, Facebook Event or any website
• Set a daily or lifetime budget you’re
comfortable with
• Test different ads to see which works best
50. Facebook Ads
• The most targeted form of advertising
• Connect with over 800 million potential
Engage Customers customers or keep it super local
With Social Media
• Choose your audience by
Josh Chiles location, age, sex, collage, likes and
CEO Engaged!
interests
StartEngaging.com • Ads use both text and an image (110x80)
$10,000 Giveaway at
Fb.com/StartEngaging
• Promote your Facebook Page, Facebook
App, Facebook Event or any website
• Set a daily or lifetime budget you’re
comfortable with
• Test different ads to see which works best
• Choose to pay only when people click
(CPC) or see your ad (CPM)
51. Facebook Ads
What’s the most important
Engage Customers
With Social Media
part of your Facebook ad?
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
52. Your Landing Page!
Pages with landing pages grow 44% faster.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
53. Landing Page Ideas
• Use a reveal tab (Must ”Like” your page before gaining access)
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
54. Landing Page Ideas
• Use a reveal tab (Must ”Like” your page before gaining access)
• Sweepstakes / Contests
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
55. Landing Page Ideas
• Use a reveal tab (Must ”Like” your page before gaining access)
• Sweepstakes / Contests
Engage Customers • Shopping Cart
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
56. Landing Page Ideas
• Use a reveal tab (Must ”Like” your page before gaining access)
• Sweepstakes / Contests
Engage Customers • Shopping Cart
With Social Media
• Deals / Exclusive Fan Offers
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
57. Landing Page Ideas
• Use a reveal tab (Must ”Like” your page before gaining access)
• Sweepstakes / Contests
Engage Customers • Shopping Cart
With Social Media
• Deals / Exclusive Fan Offers
Josh Chiles
CEO Engaged!
• Document Download (Winterization Form)
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
58. Landing Page Ideas
• Use a reveal tab (Must ”Like” your page before gaining access)
• Sweepstakes / Contests
Engage Customers • Shopping Cart
With Social Media
• Deals / Exclusive Fan Offers
Josh Chiles • Document Download (Winterization Form)
•
CEO Engaged!
A Simple Welcome, Like Our Page
StartEngaging.com
$10,000 Giveaway at
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59. Landing Page Ideas
Showcase Your Inventory
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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60. Facebook
Engage Customers
With Social Media
Josh Chiles
So, why is engagement
CEO Engaged!
StartEngaging.com
important on Facebook?
$10,000 Giveaway at
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61. EdgeRank
EdgeRank is Facebook’s algorithm that determines
what is shown in your News Feed. The higher the
score, the more people will see your content.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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Affinity (ue) Score between viewing user and edge creator
Weight (we) Weight for this edge type (comment, like, tag, etc.)
Time (de) Time decay factor based on how long ago the edge
was created
62. YouTube
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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63. Are You Using YouTube?
2010 Top 100 Dealers
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com 36% Yes
64% No
$10,000 Giveaway at
Fb.com/StartEngaging
Study by Engaged! October 2011
64. Creating Content for YouTube
• Keep it simple and short – under 2 minutes
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
65. Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow w/ pictures
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
66. Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow w/ pictures
Engage Customers
With Social Media • Content ideas…
Josh Chiles
– New, used and brokerage inventory walk
CEO Engaged!
around and features
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
67. Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow w/ pictures
Engage Customers
With Social Media • Content ideas…
Josh Chiles
– New, used and brokerage inventory walk
CEO Engaged!
around and features
StartEngaging.com
– Events and boat shows (set-up, during and
after)
$10,000 Giveaway at
Fb.com/StartEngaging
68. Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow w/ pictures
Engage Customers
With Social Media • Content ideas…
Josh Chiles
– New, used and brokerage inventory walk
CEO Engaged!
around and features
StartEngaging.com
– Events and boat shows (set-up, during and
after)
$10,000 Giveaway at – How-to’s(start-up and shut-down
Fb.com/StartEngaging
guide, navigating your boat, changing your oil)
69. Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow w/ pictures
Engage Customers
With Social Media • Content ideas…
Josh Chiles
– New, used and brokerage inventory walk
CEO Engaged!
around and features
StartEngaging.com
– Events and boat shows (set-up, during and
after)
$10,000 Giveaway at – How-to’s(start-up and shut-down
Fb.com/StartEngaging
guide, navigating your boat, changing your oil)
– Using pulp culture, create a spoof (Parks
Marina used the highly popular Super Bowl ad
“The Force” with mini Darth Vader to create a
spoof for Cobalt Boats)
70. Twitter
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
71. Are You Using Twitter?
2010 Top 100 Dealers
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com 62% Yes
38% No
$10,000 Giveaway at
Fb.com/StartEngaging
Study by Engaged! October 2011
72. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
73. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
•
Engage Customers
With Social Media Building Brand Awareness
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
74. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
•
Engage Customers
With Social Media Building Brand Awareness
Josh Chiles • Reaching out and engaging with your
CEO Engaged! target audience.
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
75. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
•
Engage Customers
With Social Media Building Brand Awareness
Josh Chiles • Reaching out and engaging with your
CEO Engaged! target audience.
StartEngaging.com • Online Reputation Management
$10,000 Giveaway at
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76. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
•
Engage Customers
With Social Media Building Brand Awareness
Josh Chiles • Reaching out and engaging with your
CEO Engaged! target audience.
StartEngaging.com • Online Reputation Management
$10,000 Giveaway at • Promoting your events.
Fb.com/StartEngaging
77. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
•
Engage Customers
With Social Media Building Brand Awareness
Josh Chiles • Reaching out and engaging with your
CEO Engaged! target audience.
StartEngaging.com • Online Reputation Management
$10,000 Giveaway at • Promoting your events.
Fb.com/StartEngaging
• Gaining Valuable Feedback
78. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
•
Engage Customers
With Social Media Building Brand Awareness
Josh Chiles • Reaching out and engaging with your
CEO Engaged! target audience.
StartEngaging.com • Online Reputation Management
$10,000 Giveaway at • Promoting your events.
Fb.com/StartEngaging
• Gaining Valuable Feedback
• SEO Boost - driving traffic to your website
79. Why Should You Use Twitter?
• Participating in Industry Conversations.
Dealers, manufactures and consumers can
be in the same conversation.
•
Engage Customers
With Social Media Building Brand Awareness
Josh Chiles • Reaching out and engaging with your
CEO Engaged! target audience.
StartEngaging.com • Online Reputation Management
$10,000 Giveaway at • Promoting your events.
Fb.com/StartEngaging
• Gaining Valuable Feedback
• SEO Boost - driving traffic to your website
• Real time information
80. Start Engaging on Twitter
• Don’t automate Facebook updates to
your Twitter account. They are different
platforms, so treat them differently.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
81. Start Engaging on Twitter
• Don’t automate Facebook updates to
your Twitter account. They are different
platforms, so treat them differently.
Engage Customers
With Social Media
• Share, share, and share some more.
People like to have their content shared.
Josh Chiles But make sure it’s relevant.
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
82. Start Engaging on Twitter
• Don’t automate Facebook updates to
your Twitter account. They are different
platforms, so treat them differently.
Engage Customers
With Social Media
• Share, share, and share some more.
People like to have their content shared.
Josh Chiles But make sure it’s relevant.
•
CEO Engaged!
Share your newsletters, blog posts videos
StartEngaging.com
and pictures.
$10,000 Giveaway at
Fb.com/StartEngaging
83. Start Engaging on Twitter
• Don’t automate Facebook updates to
your Twitter account. They are different
platforms, so treat them differently.
Engage Customers
With Social Media
• Share, share, and share some more.
People like to have their content shared.
Josh Chiles But make sure it’s relevant.
•
CEO Engaged!
Share your newsletters, blog posts videos
StartEngaging.com
and pictures.
$10,000 Giveaway at
Fb.com/StartEngaging
• Monitor for mentions, retweets and
hashtags (#MDCE)
84. Start Engaging on Twitter
• Don’t automate Facebook updates to
your Twitter account. They are different
platforms, so treat them differently.
Engage Customers
With Social Media
• Share, share, and share some more.
People like to have their content shared.
Josh Chiles But make sure it’s relevant.
•
CEO Engaged!
Share your newsletters, blog posts videos
StartEngaging.com
and pictures.
$10,000 Giveaway at
Fb.com/StartEngaging
• Monitor for mentions, retweets and
hashtags (#MDCE)
• Live Tweet from events using a hashtag
85. Start Engaging on Twitter
• Don’t automate Facebook updates to
your Twitter account. They are different
platforms, so treat them differently.
Engage Customers
With Social Media
• Share, share, and share some more.
People like to have their content shared.
Josh Chiles But make sure it’s relevant.
•
CEO Engaged!
Share your newsletters, blog posts videos
StartEngaging.com
and pictures.
$10,000 Giveaway at
Fb.com/StartEngaging
• Monitor for mentions, retweets and
hashtags (#MDCE)
• Live Tweet from events using a hashtag
• Use keyword searches and Twitter lists to
find great content and people to follow.
86. Blogging
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
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87. Are You Blogging?
2010 Top 100 Dealers
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com 15% Yes
85% No
$10,000 Giveaway at
Fb.com/StartEngaging
Study by Engaged! October 2011
88. Why Should You Blog?
• Nearly every customer who walks into
your business has already seen your
Engage Customers social media profiles, blog and website.
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
89. Why Should You Blog?
• Nearly every customer who walks into
your business has already seen your
Engage Customers social media profiles, blog and website.
•
With Social Media
Blogging helps generate organic (free)
Josh Chiles search results.
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
90. Why Should You Blog?
• Nearly every customer who walks into
your business has already seen your
Engage Customers social media profiles, blog and website.
•
With Social Media
Blogging helps generate organic (free)
Josh Chiles search results.
CEO Engaged!
StartEngaging.com
• Blogging helps attract inbound links back
to your website which increases your
$10,000 Giveaway at Search Engine Optimization (SEO).
Fb.com/StartEngaging
91. Why Should You Blog?
• Nearly every customer who walks into
your business has already seen your
Engage Customers social media profiles, blog and website.
•
With Social Media
Blogging helps generate organic (free)
Josh Chiles search results.
CEO Engaged!
StartEngaging.com
• Blogging helps attract inbound links back
to your website which increases your
$10,000 Giveaway at Search Engine Optimization (SEO).
•
Fb.com/StartEngaging
Blogging positions yourself as the local
industry leader and builds credibility.
92. Start Engaging on your Blog
• Use Tumblr, Blogger or Wordpress as
your blogging platform (free to set-up).
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
93. Start Engaging on your Blog
• Use Tumblr, Blogger or Wordpress as
your blogging platform (free to set-up).
Engage Customers
• Make sure your blog matches the theme
With Social Media of your website (branded).
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
94. Start Engaging on your Blog
• Use Tumblr, Blogger or Wordpress as
your blogging platform (free to set-up).
Engage Customers
• Make sure your blog matches the theme
With Social Media of your website (branded).
Josh Chiles • Creating content?? – what are the 5 most
CEO Engaged! popular questions your customers ask?
StartEngaging.com Now you have your first 5 blog posts.
$10,000 Giveaway at
Fb.com/StartEngaging
95. Start Engaging on your Blog
• Use Tumblr, Blogger or Wordpress as
your blogging platform (free to set-up).
Engage Customers
• Make sure your blog matches the theme
With Social Media of your website (branded).
Josh Chiles • Creating content?? – what are the 5 most
CEO Engaged! popular questions your customers ask?
StartEngaging.com Now you have your first 5 blog posts.
$10,000 Giveaway at
• Create tags for each blog post. Tags are
Fb.com/StartEngaging topics from your post (ex. Boat
brand, dealership
name, city, wakeboarding) Tags help
people discover your content.
96. Start Engaging on your Blog
• Use Tumblr, Blogger or Wordpress as
your blogging platform (free to set-up).
Engage Customers
• Make sure your blog matches the theme
With Social Media of your website (branded).
Josh Chiles • Creating content?? – what are the 5 most
CEO Engaged! popular questions your customers ask?
StartEngaging.com Now you have your first 5 blog posts.
$10,000 Giveaway at
• Create tags for each blog post. Tags are
Fb.com/StartEngaging topics from your post (ex. Boat
brand, dealership
name, city, wakeboarding) Tags help
people discover your content.
• Monitor for comments and engage.
97. QR Codes
Engage Customers
With Social Media
Josh Chiles
CEO Engaged! 3 Important Tips Our Website
StartEngaging.com
$10,000 Giveaway at
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QR Code = Quick Response Code
98. Why Should You Use
QR Codes?
• QR Codes can be read
anytime, anywhere with mobile phones.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
99. Why Should You Use
QR Codes?
• QR Codes can be read
anytime, anywhere with mobile phones.
Engage Customers
• QR Codes are easily shared from mobile
With Social Media phone to mobile phone and build
community.
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
100. Why Should You Use
QR Codes?
• QR Codes can be read
anytime, anywhere with mobile phones.
Engage Customers
• QR Codes are easily shared from mobile
With Social Media phone to mobile phone and build
community.
Josh Chiles
CEO Engaged! • QR Codes bridge the gap between offline
StartEngaging.com and online media.
$10,000 Giveaway at
Fb.com/StartEngaging
101. Why Should You Use
QR Codes?
• QR Codes can be read
anytime, anywhere with mobile phones.
Engage Customers
• QR Codes are easily shared from mobile
With Social Media phone to mobile phone and build
community.
Josh Chiles
CEO Engaged! • QR Codes bridge the gap between offline
StartEngaging.com and online media.
$10,000 Giveaway at
• QR Codes contribute to your SEO.
Fb.com/StartEngaging
102. Why Should You Use
QR Codes?
• QR Codes can be read
anytime, anywhere with mobile phones.
Engage Customers
• QR Codes are easily shared from mobile
With Social Media phone to mobile phone and build
community.
Josh Chiles
CEO Engaged! • QR Codes bridge the gap between offline
StartEngaging.com and online media.
$10,000 Giveaway at
• QR Codes contribute to your SEO.
Fb.com/StartEngaging • QR Codes allow you to measure offline
performance.
103. Start Engaging
with QR Codes
• Create QR Codes to link to inventory on
your website. Place this on stock cards.
Engage Customers
With Social Media
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
104. Start Engaging
with QR Codes
• Create QR Codes to link to inventory on
your website. Place this on stock cards.
Engage Customers
• Create QR Codes to link to the
With Social Media manufactures YouTube video of new
inventory. Place this on the boat.
Josh Chiles
CEO Engaged!
StartEngaging.com
$10,000 Giveaway at
Fb.com/StartEngaging
105. Start Engaging
with QR Codes
• Create QR Codes to link to inventory on
your website. Place this on stock cards.
Engage Customers
• Create QR Codes to link to the
With Social Media manufactures YouTube video of new
inventory. Place this on the boat.
Josh Chiles
CEO Engaged! • Create QR Codes that link to a salesman
StartEngaging.com introduction video and add to business
cards or fliers.
$10,000 Giveaway at
Fb.com/StartEngaging
106. Start Engaging
with QR Codes
• Create QR Codes to link to inventory on
your website. Place this on stock cards.
Engage Customers
• Create QR Codes to link to the
With Social Media manufactures YouTube video of new
inventory. Place this on the boat.
Josh Chiles
CEO Engaged! • Create QR Codes that link to a salesman
StartEngaging.com introduction video and add to business
cards or fliers.
•
$10,000 Giveaway at
Fb.com/StartEngaging Create QR Codes to link to how-to videos
on YouTube. Add a QR Code near the
helm so when a customer scans it, it links
to your start-up/shut-down YouTube
video guide.
107. Engaged! can manage all your
social media profiles, create
Engage Customers
content, monitor for comments
With Social Media
and engage your community.
Josh Chiles
CEO Engaged!
StartEngaging.com So you can sell more boats!
$10,000 Giveaway at
Fb.com/StartEngaging
StartEngaging.com
108. What Else Can Engaged!
Do For You?
Self-service Social Media Dashboard
– Connect all your social media profiles, post
Engage Customers and schedule content, monitor for comments
With Social Media and mentions, then engage. All from one
place.
–
Josh Chiles
CEO Engaged! Create, schedule and send all your email
marketing campaigns.
StartEngaging.com
– Create, schedule and send SMS campaigns.
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Fb.com/StartEngaging
– Keyword monitoring.
– Create custom Facebook tabs (comingJan.2012)
– Prove your ROI with our reporting features.
More features at: StartEngaging.com
109. Engaged! $10,000
Social Media Sweepstakes
Prizes
5th Place (6 Winners): A Social Media Review
4th Place (5 Winners): Custom Facebook/Twitter Publisher
Engage Customers
3rd Place (7 Winners): 1 Year of the Engaged! Dashboard
With Social Media
2nd Place (5 Winners): A Custom Facebook Tab
Josh Chiles
CEO Engaged! 1st Place (2 Winners): $500 in Facebook Advertising
StartEngaging.com 1 Grand Prize Winner:
$10,000 Giveaway at
Fb.com/StartEngaging
· 1 Year of Full Service Social Media Management
· $500 in Facebook Advertising
· A Custom Facebook Tab
Facebook.com/StartEngaging
110. Thank you ;)
If you have any questions, please feel
Engage Customers
With Social Media
free to contact me.
Josh Chiles
CEO Engaged! Email: Josh@StartEngaging.com
StartEngaging.com
Twitter: Twitter.com/StartEngaging
Facebook: Facebook.com/StartEngaging
$10,000 Giveaway at
Fb.com/StartEngaging Phone: 571-357-3121
Website: StartEngaging.com
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