A repurposed blog on the 'tips for email deliverability'

1. Tips for
Email
Deliverability

2. What is email deliverability?
The ability of your emails to reach their
intended destination without being
blocked by a spam filter or rejected due
to other reasons

3. Have a good sender reputation
Check your sender scores often
Send welcome emails to a small list of
customers first and monitor their engagement

4. Clean up your email list
Segment your subscribers into relevant lists
to avoid spam traps
This can reduce both soft and hard email
bounces

5. Implement a double opt-in
process
Helps keep your subscriber list up to date
Helps avoid hard bounces in the future

6. Make it easy to unsubscribe
Make your unsubscription link clearly visible
to customers
Give subscribers the choice to opt-in or opt-
out as per their preferences

7. Monitor your email frequency
Always run A/B tests to know your recipients’
email preferences
Abstain from sending emails too frequently

8. Send only relevant content
Make sure you have your brand's logo
and a header
Keep your content super crisp
Craft your subject lines well to avoid
spam flags

9. Authenticate your email server
Enable Sender Policy Framework (SPF)
DomainKeys identified Mail (DKIM) protocol
helps validate your emails
DMARC verifies if your emails follow SPF and
DKIM policies

10. EngageBay can automate sending your email broadcasts

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