A repurposed blog on 'push notification strategies'

1. Push
Notification
Strategies

2. Messages that pop up on the screen of your
customer’s phone, without them having to open
any app first.
WHAT ARE PUSH
WHAT ARE PUSH
NOTIFICATIONS?
NOTIFICATIONS?

3. Build a good
relationship
with customers
Try to build your customer's trust
Make customers familiar with your
brand
Demonstrate the value of your product

4. Segment
your
audience
Segment audience based on their age,
demographics, and needs
Find your ideal audience based on
their purchase history and interactions
This can increase click rates by
up to 218%

5. Select the
right push
notification
Send messages like reminders,
informational alerts and time-based offers
Personalize your notifications to connect
with customers on a personal level
Remind customers about upcoming
events, like webinar

6. Make it easy
for customers
to unsubscribe
Target only interested prospects
Push notifications are strictly permission-
based, so make it easy to opt out
Let the audience curate the kind of
notifications they receive

7. Measure
your
results
Use tools like EngageBay and
HubSpot to measure your results
Keep track of audience response to
your notifications
Measure performance by unique
tracking IDs and URLs

8. Things
to
avoid
Too many push notifications
Impersonal, generic push
notifications
Push notifications at odd hours
Push notifications without strategy
Not experimenting with rich content

9. EngageBay's Analytics dashboard

10. World's #1 affordable All-in-One Marketing, Sales and
Service Platform
SIGN UP FOR FREE