My last lecture of ELE3701; innovation and entreprenurship. Task: develop and pitch a strategic innovation strategy for Moods of Norway and Coolburst. Tools: Paper.... Business model canvas Innovation Pyramid Lego Coffee

1. Strategi
Pitstop
10:15 – 10:45

3. Velkommen
Coolburst
Management

4. Kan dere snu selskapet?

5. Pitch deres nye
strategi til styret

6. Velkommen
Moods of Norway
Rådgivere

7. Hvordan skal selskapet
vokse videre i Asia?

8. Pitch deres anbefalte
strategi til styret

9. Pirate
Thinking
Dream Bigger
Think Big
Just outside…

10. ‘’There are tons of things we could
have done years ago; if we only
could have imagined it.’’
- Richard Seymour

11. Reality is merely an illusion,
although a very persistent one.
- Albert Einstein

13. Classic strategy
focuses on
positioning.

15. Strategic innovation
aims to re:define the game.

16. Vijay Govindarajan ,
Strategy as transformation http://www.vijaygovindarajan.com/2006/03/strategy_as_transformation.htm

17. I think you
have to think
a little bit
different.
- Steve Jobs

18. ‘’Industry mental models
tend to converge over time’’

19. Innovator
The creative and innovative field
Red Ocean Blue Ocean
The classic competitive field
Imitator 19

20. ‘’You change the rules of the game.’’

21. Innovation:
The ability to dream up, to think
bigger to create something different.
To create something new.
To be different.
Innovation can be both incremental.
A little bit different every day.
Or it can be radical. Do something
that’s never been done before.

22. Anybody can be strategically
creative. You just have
to learn how.
- David Kelley, IDEO

24. Strategic

25. Innovation
is now recognized as the
single most important
ingredient in any modern
economy.
- The Economist, 2002

26. Promotion wins quarters;
innovation wins decades.
- Bob McDonald, CEO, P&G

27. How much time have you
spent creatively reimagine
your business model?

32. Holistic model for innovation,
Rangen & Øvstebø, 2013

33. ‘’Imagination is the
beginning of creation’’
- George Bernhard Shaw

34. Swing for the fences

35. the
Innovation-
pyramid
Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. BI – Norwegian Business School
The Innovation Pyramid by Rangen, Christian and Ovstebo, Elisabeth is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

36. Nine levels
of
innovation

37. 1.
Design and marketing

38. 2. Products

39. 3.
Services

40. Markets, Customers
4. and Channels

41. 5. Technology

42. 6. Processes

43. 7. Management

44. 8.
Business model

45. 9.
Industry

46. Easier...
More
demanding
Incremental Radical
Never been done before.
Small, logical steps.

47. ‘’There are tons of things we could
have done years ago; if we only
could have imagined it.’’
- Richard Seymour

48. Reality is merely an illusion,
although a very persistent one.
- Albert Einstein

49. Why wait for the future?
Innovators dream of what might be.