Case Study

1. MANCHESTER UNITED SOCCER CLUB
NITISH SHARMA NAVJOT SINGH

2. CASE INTRODUCTION
 Manchester United Soccer Club(MUSC) is a football club located in
Manchester , New Hampshire.
 Formed in 1992 to bring recreational players to a higher level of
competition and preparing them for state Olympic development program
and higher school teams.
 The club currently has 24 boys and girls(age from 9-16) on teams affiliated
with Hampshire Soccer Association and Granite State Girls Soccer League.
 The club’s Board of Directors have decided to organize a summer
invitational soccer tournament to generate revenue.
 Hosting a soccer tournament is a popular method of raising funds.
 MUSC teams regularly competes in 3-4 tournaments every year at
different locations in New England.
 These tournaments have been reported to generate between $50,000 to
$70,000 for the host club.

3. Role Of Nicolette Larson
 She has recently been elected as Tournament Director by Manchester
United Tournament Organizing Committee for organizing the club’s first
Summer tournament.
 She had proposed a committee brainstorm and then recorded the ideas
on a flipchart.
 She goes home with a bundle of views and opinions and a headache about
a major task to be undertaken.
 She tells her husband about the first tournament committee meeting.
 She is worried about event organization and talks to her husband who
advises her to develop a WORK BREAKDOWN STRUCTURE for the
tournament.
 THE CASE IS ABOUT ORGANIZING A PROFITABLE EVENT FOR THE FIRST
TIME .

4. HIGHLIGHTS OF THE MEETING
We need to
have qualified
refrees. My
son’s team was
robbed in a
poorly officiated
game last time
We must
contact the local
colleges so that
we may use
their fields
What about
screening the
teams and
getting them
registered
We must see
how to reward
the teams-medals
or
trophies
We can contact
local corporate
sponsors to
fund the
tournament.
We need to consider the
t-shirts and sweatshirt
designs
I know an artist
whom we can
recruit to develop a
unique silk design

5. CODING
1.3 SPONSORS
1.3.1 T-Shirts
1.3.2 Ceremonies
1.3.3 Accessories
1.4 VENUE
1.4.1Ground
1.4.2 Alignment
1.4.1.1 Halves
1.4.1.2 Dees
1.4.1.3 Centre
1.4.3 Goal post
Scheme of tasks to be performed by MUSC

6. PROPOSED PLAN OF ACTION
Select suitable venues for tournament
Design and print promotional flyers for event to post around community
Enter team information into a spreadsheet as tournament entries are received
Organize tournament equipment, including ball and other accessories
Contact local soccer organizations and leagues and ask the administrators if they have contacts
for local referees
Arrange the itinerary for soccer tournament.

7. MAJOR DELIVERABLES
Fund collection and allocation
Teams screening and itinerary scheduling
Venue selection and accessories purchase
Accommodation(players , officials and chief guests)
Security
Sufficient earning as a part of profit making
Performance appraisal and rewards
Fair and healthy disciplined competition

8. WBS FOR THE TOURNAMENT
MUSC
ANNOUNCEMENT REGISTRATION SPONSORS VENUES MATCH OFFICIALS REWARDS
ADVERTISEMENT
PRESS RELEASE
SCREENING RULES AND
REGULATIONS
MEDALS TROPHIES SPECIAL
LINE MEN
MATCH TIME
PENALTIES
TIME OUT
T-SHIRTS CEREMONIES ACCSESORIES
GROUNDS ALIGNMENT GOAL POST
REFREES
ENTRY FEES
SCORERS
HALVES
DEES
CENTRE
INVITATION

9. CODING FOR WORK BREAKDOWN
STRUCTURE
WBS CODING:
1 MUSC:
1.1 ANNOUNCEMENT
1.1.1 Advertisement
1.1.2 Press Release
1.1.3 Invitation
1.2 REGISTRATION
1.2.1 Screening
1.2.2 Rules and regulations
1.2.2.1 Match time
1.2.2.2 Penalties
1.2.2.3 Time out
1.2.3 Entry fees

10. CODING
1.3 SPONSORS
1.3.1 T-Shirts
1.3.2 Ceremonies
1.3.3 Accessories
1.4 VENUE
1.4.1Ground
1.4.2 Alignment
1.4.1.1 Halves
1.4.1.2 Dees
1.4.1.3 Centre
1.4.3 Goal post

11. CODING
1.5 MATCH OFFICIALS
1.5.1 Refrees
1.5.2 Line men
1.5.3 Scorers
1.6 REWARDS:
1.6.1 Medals-individual team members
1.6.2 Trophies-Winners and Runners up
1.6.3 Special:
1.6.3.1 Best goal keeper
1.6.3.2 Top scorer
1.6.3.3 Player of the tournament
1.6.3.4 Best ball picker

12. ALLEVIATION OF PROBLEMS OF FIRST MEETING
Opinions of all the concerned persons are taken into consideration
Any issues arising in any of the sub deliverables can be identified
The project leader can plan and schematize at any point
Every member concerned knows their respective tasks and minimizes any conflict
Sequential scheduling ,Valuation of costs involved and resource allocation
A basic blueprint of major task is undertaken and splitting of major deliverables is
drafted out
WBS would be able to help determine costs, risks, time and manpower needed

13. ADDITIONAL SOURCES OF INFORMATION
COUNTER-PARTS
Records of previous events(failure or success)
Strategies used by other clubs
• NEW IDEADSE FLRPOHMI M TEHTEHMOD
Event organizers, Retired players, coaches , refrees ,project managers
INTERNET
Outlines of mock WBS
Additional deliverables that can be thought of
Sponsors detaLiIlTsERATURE
Books on event organization
Magazines and news articles
SURVEY
colleges(youth fan following)-expectations and emotions
Groundsmen and field people-improvements,innovations

14. COST ESTIMATES
Idea regarding probable areas where funds are required:
(sponsor hunt ,fees for grounds ,printing , salaries to officials ,catering, accessories
,rewards , etc)
Scale of the event determined after WBS can help estimate expenditure on:
Opening ceremony
Award distribution
Closing ceremony
Giving estimates about scale of event to sponsors and respective fund provisions
The limitation/availability of the fund can help her schedule and plan expenditures
of minute expenses as well(needs of grounds men, refreshment of players and officials
etc
Evaluation of revenues that are expected to come from the tournament

15. WHY THIS IS A USEFUL INFORMATION
 REGISTRATION OF TEAMS- cost on announcement
 SPONSORS- advertisement, follow up, commitment
 PLANNING FIELDS- fees for the grounds , optional
renovation, seating arrangement
 ACCESSORIES- Tournament t-shirts ,football kits,
miscellaneous
 MAJOR EVENTS-expenditure in opening and closing
ceremonies , prize distribution
 SALARIES- refrees, officials, linemen, ball-pickers grounds
men ,caterers

16. Thank you!