The Australian Performance Products Usomer survey was launched to help Australian automotive performance brands better understand their customer and the rapidly changing market. Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey. www.enform.com.au

1. Australian Performance Products Usomer Survey 2009 Outline and sample results summary Survey conducted August 2009 www.enform.com.au Copyright ABN 23 123 977 189

2. Australian Performance Products Usomer Survey 2009 Targets were performance enthusiasts and industry participants,79% described as “performance enthusiasts including DIY” 68% from Australia & NZ, 19% from North America Survey targeted 15,000+ via online response with resultant sample size representing 95% confidence level +/-5% Survey was divided into several parts to cover key topics including; sources of performance product information and research used purchasing intentions including most likely buying channels online sources used for researching or buying performance products performance brands used in Australia, awareness and related Net Promoter Scores (NPS)* *NPS and Net Promoter Score, Bain & Company, and Fred Reichheld www.netpromoter.org Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

3. Australian Performance Products Usomer Survey 2009 Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

4. Australian Performance Products Usomer Survey 2009 Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

5. Australian Performance Products Usomer Survey 2009 Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

6. Australian Performance Products Usomer Survey 2009 Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

7. Australian Performance Products Usomer Survey 2009 Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

8. Australian Performance Products Usomer Survey 2009 Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

9. Australian Performance Products Usomer Survey 2009 Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

10. Australian Performance Products Usomer Survey 2009 Q. On a scale of 0 to 10 how likely is it that you would recommend the following brands to a friend or colleague? (Net Promoter Score index*) Contact Enform Networks for details of NPS results. *Net Promoter Score index - for more on this important consumer advocacy metric visit www.netpromoter.org Australian Performance Products Usomer Survey – August 2009 Copyright ABN 23 123 977 189

11. Australian Performance Products Usomer Survey 2009 Contact Enform Networks for detailed results www.enform.com.au Copyright ABN 23 123 977 189